I put on the Swimsuit

I am a travel junkie at heart. I am one of those people who would totally take my kids out of school for a year and travel the world. Maybe one day I will! A lot of our traveling the past couple of years, especially with three little ones, has felt more like trips than vacations. Seaside, Florida is that one place where we go every year that actually feels like a vacation. We rent a beach house for a week and we have zero problem unplugging. We go about the day with no real schedule. We go for bike rides, swim in the pool, and play by the beach. Everything is in walking distance. We eat good food and each day the kids pick a treat, either a snow cone, ice cream, or something from the local candy shop.

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I'm Still Here

I checked my Instagram messages this morning, and you guys are so sweet to check in on me. Yes, I'm fine. There are a couple of reasons I've not been posting...

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New Year, New Brand, New Site!

Hey floral friends! 

I can’t believe the day is finally here. The website I’ve had in my mind for the past eight months is finally a reality.  I’m so excited to have a home for both my wedding clients and education students. 

How did this whole thing come to be?

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Change of plans!

As most of you know by now, November is my annual planning month. I usually dedicate the entire month to planning ahead. However, I received a call I never expected to receive from someone I deeply admire in this industry, Holly Chapple. She invited my husband and me to her farm (Hope Flower Farm) and we immediately made babysitting arrangements for the kids and jumped on the next plane to Virginia. If you follow Holly on Instagram, then you totally know what to expect when meeting her ...

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North Arkansas Spring Wedding

We love a wedding full of natural beauty inspired by earthy colors pulled from a variety of blooms and textures.  Our bride, Alexandria, and her mother came to us looking to wow their guests while still making a beautiful event.  We filled Alexandria's wedding full of greenery, mauve floral, touches of golden roses, potted plated lining the ceremony aisles, and spirea, a greenery textured with small white flowers topping the ceremony arch. We also provided all of her paper goods, which were a light ...

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How We Started Flipping Houses

Before I share with you this story, I want to thank my husband, Brian, for giving me his blessing to share it with you. He is the best human being I've ever met and allowing me to share part of his story in hopes that it might help someone else just adds to the very long list of why I love him. My husband Brian worked as a financial advisor for years. It was a stressful job to say the least. After our twin boys were born, Brian began to get very sick. We were in and out of the hospital with him four different times ...

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Welcome to the blog

Hi! I'm Jessica Zimmerman, top wedding planner, floral designer, and founder of Zimmerman Events and Education.

I teach fellow wedding professionals the exact systems, sales processes, tools, scripts, and templates I used to make a (six figure) living designing flowers and planning weddings, all while raising my three kids. Because what's the point of owning your own business if you can't live your dream life?

I've been named a top wedding planner by Southern Living magazine, and have my wedding and floral work featured in PEOPLE magazine, Martha Stewart Weddings, Brides, Once Wed, and more.

And my signature straight-shooting business insights have been featured in Forbes, Entrepreneur, and Business Insider.

Join me on this journey and get my best tips and tricks by tuning into the blog each week, and follow me on social media with the links below.

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Tune in to the Zimmerman Podcast!

AUG 8, 2019

Entrepreneurs Looking for More

Meet host of the Zimmerman Podcast, Jessica Zimmerman, as she shares what it takes to grow your business while living the life you love. To make sure you never miss an episode, hit subscribe now!


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