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Named top wedding planner by Southern Living Magazine



Jessica Zimmerman

Wedding Planner | Floral Designer | Podcaster | Speaker

Jessica Zimmerman is a leading wedding planner, floral designer, and founder of Zimmerman Education, an education company specializing in teaching fellow wedding professionals the exact systems, sales processes and other tools necessary to earn a living from flowers, without giving up their lives.

Named a top wedding planner by Southern Living magazine, Jessica’s wedding and floral work has been featured in PEOPLE magazine, Once Wed, Cottage Hill and Style Me Pretty, among others. 

She’s shared her game-changing lifestyle and business strategies in countless podcasts and publications, including Forbes.

Through her podcast, free classes, tutorials, ebooks, mentoring and more, Jessica regularly inspires wedding professionals who want to profit from their passion and learn how to make money, save time, and grow their team with confidence, hope and courage.

After Jessica’s first three years in business left her feeling dejected and facing bankruptcy, Jessica’s determination, persistence, and commitment to education helped her to turn it around. In the next twelve months, her profit skyrocketed-- increasing from $0 to over $70,000 in just one year, all while raising three small children. In the following three years, she started earning six figures and solely supporting her family of five.  

A firm believer in sharing her story in order to help other wedding floral designers learn how to work to live, not live to work, Jessica provides an educational, behind-the-scenes look at her seven figure floral design business model–from sales processes to proper pricing to proposals–inside her much-raved-about signature course and tell-all business memoir, The Business Behind the Blooms.

Her education offerings now include a Pinterest course for wedding professionals. Online courses on website building and annual planning and goal setting are coming in 2020.

For media, speaking or other inquiries, please contact us.


What people are saying

About The Business Behind the Blooms, Jessica's tell-all-course


Free Guide!

How I use my planner to manage my family of five and set myself up for success all year long