Team Flower Podcast

In this Team Flower Podcast, I talk about where I started my business and how I got to where I am today. How I process set-up and delivery, how much time I allot for projects, how I have learned from mistrials from past weddings, what tools I use for stressful situations, what I discuss with clients, and so many more important topics are discussed!

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Zimmerman Events featured on Arkansas Bride

Zimmerman Events is honored to be featured in the Best of 2018: Florals by Arkansas Bride!

The Arkansas Bride team has noticed bundles of beyond beautiful bouquets, centerpieces, cake accents, tree installations, asymmetrical ceremony decor and more. So we decided to devote an entire Best of 2018 day to them! From cascading beauties to classic round bouquets — it was hard to pick just eight of our favorites!

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When community doesn't come easily

One of the most common questions my Bloomers ask me is, “how can I create community in my local wedding industry?”

Kind of like a favorite black t-shirt, community can be something we don’t think about until we miss it. You might have heard the proverb: “If you want to go quickly, go alone. If you want to go far, go together.” So often, in the midst of growing our businesses, or surviving the busy season, or navigating new competition, we’re so focused on going quickly that by the time we notice that we miss a sense of camaraderie amongst our local vendors, we’re already burnt out and frustrated.

In an industry where we all know to tout the phrase “community over competition,” why is it still so dang hard to create real community with the people who live and work closest to us?

I’m going to keep it real here. The problem is probably you.


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Details that take your wedding to the next level

When I plan and design a wedding, it’s all about the details. I believe it’s the details that truly set weddings apart. It’s so easy for brides to recreate something they’ve seen before, but my job is to create something that is unique to them as a couple. This is where the importance of details comes into play.

Today I want to walk you through my most recent wedding and show you all the work, time, and attention we put into the details that truly made this southern wedding one of a kind!

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Your sensitivity is not a sign of weakness

I remember around this time last year, having dinner with a friend and somehow the topic of sensitivity came up and I said, "I'm sensitive."

Her response was, "That's really good that you recognize that and are able to admit that. Now you can work on it."

Her words were meant to be encouraging and I know they came from a place of love. The truth is I'm grateful that I feel things so deeply. I believe that feeling deeply allows for great inward focus, which has helped tremendously in growing my business. I also think it allows me to be more aware of what others are experiencing, which comes in super handy when planning a wedding. The truth is I don't view it as something I need to work on, but rather a strength.

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Welcome to the blog

Hi! I'm Jessica Zimmerman, top wedding planner and floral designer.

Born and raised in Arkansas, I’m a proud wife and mama to a 5-year-old daughter and 3-year-old twin boys. A true believer in freedom, flexibility (and of course, incredible flowers), I’m wholly devoted to creating a life I love to live every single day–not just on the weekends. From travel to business to weddings, this blog is full of features designed to inspire other busy mamas (and businesswomen) to make a living from their passion without giving up their lives.

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