Posts tagged floral education
The #1 change I made that led to profit

I hear it all the time: “No one will run my business like I do.”

In fact, I had that same exact fear a few years ago. I was wearing way too many hats in my business. I thought wearing all the hats meant I was in total control of everything. Turns out, it was the complete opposite.

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Never Let a Client Get Away: How I make sure wedding inquiries turn into real jobs, every single time

If you’re tired of clients ghosting and price shopping, leaving you with an empty calendar and empty bank account, it’s time to turn things around!

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How to build your team from the ground up | Part Two

Again, you’re probably thinking, “Sounds great, Jessica, but I’m still figuring out how to pay myself regularly, let alone salaries for six people.”

I did not and do not pay each of these people a salary. Now find out exactly how each team member gets paid.

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How I attract my ideal client

We’ve all experienced seasons where we can’t seem to get the right clients to book our services. You’re either not getting any inquiries at all or you’re getting inquiries only to have people ghost you after you’ve invested time and energy into booking them.

Either way, it’s frustrating!

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How to build your team from the ground up | Part One

If you read my blog over the past few weeks, I’ve talked about THE BIGGEST mistake most creative entrepreneurs are making: not building an effective team. After reading those posts, you know I left off by encouraging you to identify your strengths as the leader of your team. You can’t possibly know how to build a team until you know what skills you do have, and which skills you’re lacking! Identifying our strengths gives us the power to own our own tasks and delegate effectively.

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How I raise a family, grow a business, and succeed at both

I've never been particularly good at listening to people like this, people who live their lives with such limitations. The beautiful thing about entrepreneurship is we really do get to choose how we spend our time.

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Welcome to the blog

Hi! I'm Jessica Zimmerman, top wedding planner, floral designer, and founder of Zimmerman Events and Education.

I teach fellow wedding professionals the exact systems, sales processes, tools, scripts, and templates I used to make a (six figure) living designing flowers and planning weddings, all while raising my three kids. Because what's the point of owning your own business if you can't live your dream life?

I've been named a top wedding planner by Southern Living magazine, and have my wedding and floral work featured in PEOPLE magazine, Martha Stewart Weddings, Brides, Once Wed, and more.

And my signature straight-shooting business insights have been featured in Forbes, Entrepreneur, and Business Insider.

Join me on this journey and get my best tips and tricks by tuning into the blog each week, and follow me on social media with the links below.

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Tune in to the Zimmerman Podcast!

AUG 8, 2019

Entrepreneurs Looking for More

Meet host of the Zimmerman Podcast, Jessica Zimmerman, as she shares what it takes to grow your business while living the life you love. To make sure you never miss an episode, hit subscribe now!


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