Posts tagged balancing business and family
Never Let a Client Get Away: How I make sure wedding inquiries turn into real jobs, every single time

If you’re tired of clients ghosting and price shopping, leaving you with an empty calendar and empty bank account, it’s time to turn things around!

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How I attract my ideal client

We’ve all experienced seasons where we can’t seem to get the right clients to book our services. You’re either not getting any inquiries at all or you’re getting inquiries only to have people ghost you after you’ve invested time and energy into booking them.

Either way, it’s frustrating!

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How I raise a family, grow a business, and succeed at both

I've never been particularly good at listening to people like this, people who live their lives with such limitations. The beautiful thing about entrepreneurship is we really do get to choose how we spend our time.

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Why I Quit

Every single day I quit the same thing - I quit my work.

Have you ever been home with your family and that little “ding” sound goes off notifying you of a new email? You immediately check it and feel the urgency to respond right away. While you are simply trying to get your thoughts from your head through your fingertips and onto the screen so you can press send, and your child walks over to you and says, “Mommy, look at…” only to be abruptly cut off by you with a response that resembles something like, “Honey, I need you to give mommy just a second - I’m just trying to finish this one thing then I can listen to you.” 

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How Writing Down your Goals Helps your Future Business

Four years ago, I wrote down where I wanted to be in five years. Here's a little snippet from the six page entry:

"I hope to be in a place where I am able to choose which clients I want to work with. I hope to be in a place where my clients trust me to execute their vision and give me creative freedom to do so. I hope to be in a place where I only have to do a handful of weddings a year and still exceed my sales goal. I hope to be in a place where I can blend my love of travel with my work."

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Marriage is hard

Today is our 13th wedding anniversary. We dated five years before we married. We've officially been with one another half our lives. Warning: This is not going to be one of those sweet and sappy anniversary posts.

To be honest, this past year has been the hardest year of marriage we've had. In almost every way, our roles switched. Something neither of us asked for or were prepared for. We struggled to navigate our new normal.

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Welcome to the blog

Hi! I'm Jessica Zimmerman, top wedding planner, floral designer, and founder of Zimmerman Events and Education.

I teach fellow wedding professionals the exact systems, sales processes, tools, scripts, and templates I used to make a (six figure) living designing flowers and planning weddings, all while raising my three kids. Because what's the point of owning your own business if you can't live your dream life?

I've been named a top wedding planner by Southern Living magazine, and have my wedding and floral work featured in PEOPLE magazine, Martha Stewart Weddings, Brides, Once Wed, and more.

And my signature straight-shooting business insights have been featured in Forbes, Entrepreneur, and Business Insider.

Join me on this journey and get my best tips and tricks by tuning into the blog each week, and follow me on social media with the links below.

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Tune in to the Zimmerman Podcast!

AUG 8, 2019

Entrepreneurs Looking for More

Meet host of the Zimmerman Podcast, Jessica Zimmerman, as she shares what it takes to grow your business while living the life you love. To make sure you never miss an episode, hit subscribe now!


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