Posts tagged business tips
Cohesion, Yes. Exact Matches, No Thank You.

Isn't it much more interesting when things don't all perfectly match? I believe this to be true in vessels, floral arrangements, candles, bouquets, and boutonnières. I remember the first time I told a mother of the bride that the boutonnières wouldn’t all be the same, but yet a collection of different flowers that complimented each other.

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Zimmerman Events on American Express

Zimmerman Events featured on American Express: Employee Retention: 7 Signs of Employees at Risk for Quitting

“"It's best not to micromanage your employees," says Jessica Zimmerman, owner of Zimmerman Events and author of The Business Behind the Blooms.

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My Planning Client Contract

How to use this contract:

This is our exact planning client contract for 2018. I ask myself after every wedding we do, “What did I like and what didn’t I like?” For example, you can now see that we have a section in our contract with the heading “vendor communication.” We added this section so that we could be the sole people to talk to our client’s vendors

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Everything Changed When I Shifted My Focus

I remember when I first started my business and all these big dreams I had of my work being featured. My focus was more on the potential press than it was on the work. Looking back, it's so obvious why none of my early work was featured - it's not that the work wasn't good, it's just that my focus wasn't where it needed to be. It was only when I shifted my energy and started focusing more on my clients and their dreams for their day that things began to happen. Press features are no longer a top priority for me. More often than not, I'll receive an email from a publication or a text from a friend letting me know of a feature they saw of one of my weddings.

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Blue Bouquet Guest Blog: How I Stay Calm Under Wedding Day Pressure

I am so pleased that the blog I previously wrote titled “How I Stay Calm Under Wedding Day Pressure” hit home with so many. And I am honored that Blue Bouquet wanted to feature this on her own blog.

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Welcome to the blog

Hi! I'm Jessica Zimmerman, top wedding planner and floral designer.

Born and raised in Arkansas, I’m a proud wife and mama to a 5-year-old daughter and 3-year-old twin boys. A true believer in freedom, flexibility (and of course, incredible flowers), I’m wholly devoted to creating a life I love to live every single day–not just on the weekends. From travel to business to weddings, this blog is full of features designed to inspire other busy mamas (and businesswomen) to make a living from their passion without giving up their lives.

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Business

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Personal

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