In this Team Flower Podcast, I talk about where I started my business and how I got to where I am today. How I process set-up and delivery, how much time I allot for projects, how I have learned from mistrials from past weddings, what tools I use for stressful situations, what I discuss with clients, and so many more important topics are discussed!
“The Arkansas Bride team has noticed bundles of beyond beautiful bouquets, centerpieces, cake accents, tree installations, asymmetrical ceremony decor and more. So we decided to devote an entire Best of 2018 day to them! From cascading beauties to classic round bouquets — it was hard to pick just eight of our favorites!”
One of the most common questions my Bloomers ask me is, “how can I create community in my local wedding industry?”
Kind of like a favorite black t-shirt, community can be something we don’t think about until we miss it. You might have heard the proverb: “If you want to go quickly, go alone. If you want to go far, go together.” So often, in the midst of growing our businesses, or surviving the busy season, or navigating new competition, we’re so focused on going quickly that by the time we notice that we miss a sense of camaraderie amongst our local vendors, we’re already burnt out and frustrated.
In an industry where we all know to tout the phrase “community over competition,” why is it still so dang hard to create real community with the people who live and work closest to us?
I’m going to keep it real here. The problem is probably you.
When I plan and design a wedding, it’s all about the details. I believe it’s the details that truly set weddings apart. It’s so easy for brides to recreate something they’ve seen before, but my job is to create something that is unique to them as a couple. This is where the importance of details comes into play.
Today I want to walk you through my most recent wedding and show you all the work, time, and attention we put into the details that truly made this southern wedding one of a kind!
The other day someone sent me a message and while I’m going to keep who sent it private, I do want to share what this person asked me:
“Did you lose any friends/family when you became a full-time entrepreneur? If so, how did you handle it? If not, do your friends/family acknowledge what you’ve accomplished and encourage you on your journey? I'm really struggling because I know my good friends see my posts, but they never like or comment on them. Why does this bother me? Do you ever experience this?”
There was an overwhelming number of applicants. So many that 42 states and 15 countries were represented.
It really was such a tough decision with so many wonderful, inspiring, heart-warming applications. As I read through each submission, there were common themes throughout of what you were desiring to get out of the course:
Four weeks ago, we produced our largest wedding of the year. The ceremony was set to start at 6pm. The bride would walk down the outdoor path to a beautiful floral covered arch that overlooked the Arkansas River Valley. My team and I had worked on this wedding for a year and the day was finally here and all of our hard work was about to pay off in one of the most gorgeous ceremonies I’d ever seen.
Except around 3:30pm, Danae (our lead coordinator) came up to me and said, “I need you to nail down a rain plan. I’ll be back in 30 minutes.”
Here's the thing about success: it doesn't happen overnight.
Success is a long term game. We live in a world of instant gratification. Just think about it: How quickly do you become frustrated when the building you are in doesn’t have wifi? When the item you ordered on Amazon isn’t available for two-day shipping? Or when you’re downloading something and it’s taking forever?
There is nothing instant about success, BUT success is possible if you’re willing to have deferred gratification rather than instant.
I was working out with my trainer yesterday (I'm trying to take better care of myself and get some energy to keep up with my three kids and they say after a while I'll start to enjoy it, still waiting on that!) and she said to me, "My fiance isn't loving his job and he asked me how I was able to land my dream job and I told him I'm one of the lucky ones."
I hear it all the time: “No one will run my business like I do.”
In fact, I had that same exact fear a few years ago. I was wearing way too many hats in my business. I thought wearing all the hats meant I was in total control of everything. Turns out, it was the complete opposite. Because I was trying to do everything myself, I was actually destroying my business. My mindset was all wrong. When I really think back on this time, it wasn’t that I was going to lose control, it’s that I was fearful of releasing some control.
I had a conversation with one of my mentoring clients that really stuck with me. She has so many great ideas. Her mind is racing in 17 different directions. She’s wondering what her next step should be. Does this sound familiar? I used to be the exact same way!
I’m often asked questions like, “How do you get so much done in a day?” or “How did you become successful?”
Truth be told, I inherited a couple of good traits that might be working well together. My maternal grandfather was a dreamer. He was one of those guys who dreamed up crazy big dreams, but never saw them through. He was a writer, a storyteller, and had an incredible imagination. My paternal grandfather was a determined, hardworking man. He was stubborn in the best way possible. He would never let anything or anyone get in his way.
My Dad said to me once, “You’re a dreamer like your Granddaddy and determined like your Pappy, one way or another you’ll be successful.”
Four years ago, I attended my floral idol’s workshop. I remember sitting in the front row soaking in every single word she said, writing down notes like a crazy woman, asking questions like my life depended on it, and seeing images of her beautiful work as they displayed on the screen in front of me.
I remember thinking, “I wish I could be like her. I wish I could do events like she does. I wish could have big budget clients like she has.”
Last year, I had the incredible privilege of speaking to the attendees at Nourish Retreat, an all-inclusive, luxury retreat for mamapreneurs looking to rest, connect, and create.
I was asked to speak on how I balance my business life with my personal life. It was an incredible joy to sit with fellow mom business owners and share my story, my struggles, and the boundaries I’ve created for myself in order to live the life I want to live. I personally think entrepreneurship can be a lonely thing. Throw being a mom on top of trying to run your own business and you totally feel alone. Speaking honestly about this struggle was a beautiful moment during the retreat because sometimes I think all we need is to know we aren’t alone. Someone else feels this way too!
My Great-Uncle Buck was a successful, self-made businessman. He grew up on a farm in Arkansas and later moved to Seattle with his wife, Lou. He started out dirt poor working in construction. Later, he began investing in storage units, then office rental properties, and eventually became a self-made millionaire. You would never know it. He wore the same pair of Levi’s jeans and denim shirt every single day of his life. He knew what was important in life, and it wasn’t flashy, material things.
I can’t believe the day is finally here. The website I’ve had in my mind for the past eight months is finally a reality. I’m so excited to have a home for both my wedding clients and education students.
Appointments on your phone are great, and I used to do that; but I found having EVERYTHING in one place helps my everyday productivity tremendously. I decided to buy myself an annual planner. I use Emily Ley’s simplified planner. I bought it keeping in mind it is going to get messy, but it’s a way to organize my life around the things that matter most! I learned a wonderful tip from Emily Ley: there needs to be plenty of white space in your planner.
Remember when the smartphone came out? Remember how life changing it felt to be able to check your email anywhere? Talk about freedom! Fast forward to today - do you still feel that same freedom? Can I be honest for a second? Sometimes I think I was born in the wrong decade. I remember when I was a kid how the phone would ring and someone would yell, “I’ll get it!” I miss those days.
The years 2011 - 2014 are a bit of a blur. I don't remember everything, but I remember the way I felt after coming home from work each day. I remember crawling in bed night after night thinking to myself, "I just worked my tail off, but did I actually accomplish anything? I worked hard, really hard for 12 hours today, but did I even make any money? Why am I working so hard and have nothing to show for it?" During those years, I could have won an academy award for my act. "How's business?" they would ask ...
Hi! How are you doing with your quit time? Sticking to a quit time is much easier to do when you feel productive during your work hours. My next newsletter is all about making your work hours count - I’ve laid out for you what a typical work day looks like for me. I’ve listed several tips that will help you be more successful during your work hours and leave your work each day feeling accomplished so you can stick to your quit time! But before I send that one out - I need to speak to those of you who are ...
Every single day I quit the same thing - I quit my work. Have you ever been home with your family and that little “ding” sound goes off notifying you of a new email? You immediately check it and feel the urgency to respond right away. While you are simply trying to get your thoughts from your head through your fingertips and onto the screen so you can press send, and your child walks over to you and says, “Mommy, look at…” only to be abruptly cut off by you with a response that resembles something like ...
I’m Jessica Zimmerman. I’m the owner of ZIMMERMAN, a floral + event design studio. Brian is my husband and together we have a daughter, Stella, and twin boys, Perry and Zeke - a full home and even fuller hearts! Three years ago, I was drowning. I owned a rental company and I was working 12 - 14 hour days barely scraping together enough money to pay my bills. My daughter was six months old and I desperately missed her. Every single day I would wonder.. How did I get here? How is it that I’m ...
Nestled in the heart of Arkansas, we have the unique luxury of being surrounded by all of the beauty this state has to offer. The Castle on Stagecoach may only be half an hour’s drive from our studio door, but it feels like stepping into something magical across the ocean. When selecting the elements of this shoot, we were inspired by the old world European character of the castle and wanted to create a stark contrast between a style that is notorious for beautiful details – everything from its rough-hewn ...
Several photographers recently gathered in our Zimmerman studio for our latest Zimmerman inspiration series featuring weddings by Christopher & Nancy. I am so excited for you to step inside this beautiful workshop and take a look at all the pretty that went down. A huge thank you to Christopher and Nancy who not only taught this class, but they photographed it too. That's one talented duo!