Boutonnières are not my favorite to make simply because there always seems to be a large number of them to produce and monotony is not my strength. I get bored after the second one. I do, however, adore how they look when they are all completed, when we line them up on a beautiful backdrop and photograph them.
I’ve been hinting at it for a while now, but I think it’s time to officially announce...
I’M STARTING A PODCAST!
Yupp, the Zimmerman Podcast is coming your way November 2019. Six months ago, I could have sworn I would never start a podcast. (One day, I’m going to learn to never say never. Whenever I do, I end up doing the very thing I swore I’d never do!)
Every year, I make a vision board of things I want to accomplish in the next 365 days. This year, on day 177, I got to cross off a BIG goal!
Ever since I started my business in 2014, I’ve dreamed of being featured in Forbes. I saw Forbes as the pinnacle of the business world. Being featured there would mean that my business advice and acumen was validated in a way that only recognition from a major publication could provide.
It was August of 2014 and I didn't have a portfolio of work I was proud to show. I had planned a vacation with my husband and, at the time, one year old daughter to Seaside, FL. I thought, what if I took one day out of our seven day vacation and made a bouquet and found someone to photograph it? Maybe that could be the beginning of turning around this business of mine. Maybe that could be the beginning of a portfolio of work I was proud to show. I literally googled "wedding planner Seaside FL" because I had less than 3 weeks and I didn't know any vendors in the area to help pull together everything that goes into a shoot.
We all want to know how to master the art of the “and.”
What do I mean by that? I think if we all only had one role to fill, we’d be great at it, right? But that’s never reality. We’re all something and something else. We’re teachers and fathers. Children and students. Mothers and entrepreneurs.
Today was one of those weird days where everything that I thought would take me an hour to do ended up taking twice as long. I pride myself on being efficient so when I'm not, I get frustrated. I had a few deadlines to meet and I missed the boys' swim lesson to get my work done. Anytime I have to miss one of their activities I feel a like I've failed. Not that I've failed them, they are great. They don't care if I miss one practice here and there. I feel like I've failed because the whole reason I started down the path of business ownership was so I wouldn't miss any of those moments. But then two things happened:
I still remember the day (It was only 3.5 years ago!) that I walked into the bank, sat down in front of a loan officer, and filled with embarrassment handed him my financial paperwork. I knew I was meant to do this business. I knew I COULD do this business.
My goal is to be at the studio at 8am. I don’t put anything on my calendar until 9am because I know I need a full hour to get settled in and prep for my day. KNOW THYSELF. If I schedule a meeting at 8:30am, I’ll feel rushed and frantic and it won’t go well. KNOW THYSELF!
My 9am meeting time slots are for people on my team: Kellie (admin!), book keeping, Danae (second designer), etc. These people know me. They know my heart and my intentions. They also understand if I text them and say something like, “I’m running 15 minutes behind! Zeke figured out how to open his sippy cup and poured milk all over the car.”
It really is amazing what can be accomplished with a team of people. The past two weeks have been full of meetings. I'm working with six different people from all over on one main project. As the leader, I get the blessing and curse of making the final decision, but I'm glad the people I work with are passionate, bring their own ideas to the table, and believe so strongly in their vision.
This juicy, colorful Sunstone Winery Wedding is featured in Style Me Pretty!
What are they saying about this wedding??
“This gorgeous shoot from Heather Payne Photography at Sunstone Winery (aka the dreamiest venue ever) proves exactly why it's so important to incorporate texture into your wedding day. From the elegant pink and orange color scheme to the ceremony's floral-adorned mantle by Jessica Zimmerman to the DRESS - there's texture at every turn.”
Have you ever been really, really sick? And in those dark moments when you’ve got your head in a bucket, or a pile of tissues the size of Mt. Everest beside you, or you’re counting the number of days you’ve been taking cough medicine just to make sure you haven’t surpassed the legal limit, you think to yourself…
“I will never take another healthy day for granted. I will never stop rejoicing when I wake up and don’t need to vomit, or sneeze, or cough, or run to the bathroom. Every day is a gift! If I ever feel normal again, I won’t waste another second!”
Inevitably, after a few weeks of healthy days, we totally forget that feeling.
“I’m a floral designer turned online educator, and when I’m not teaching creatives how to run profitable businesses that support a thriving personal life, I’m mothering my three kids. I’m an unabashed entrepreneur in all aspects of life, always seeking to improve and evolve, whether it’s helping a wedding planner improve her client intake system or making the pick up line at my daughter’s preschool more efficient. I believe that with the right tools, no business owner has to sacrifice his or her personal life or work gains.
Isn't it much more interesting when things don't all perfectly match? I believe this to be true in vessels, floral arrangements, candles, bouquets, and boutonnières. I remember the first time I told a mother of the bride that the boutonnières wouldn’t all be the same, but yet a collection of different flowers that complimented each other.
This is our exact planning client contract for 2018. I ask myself after every wedding we do, “What did I like and what didn’t I like?” For example, you can now see that we have a section in our contract with the heading “vendor communication.” We added this section so that we could be the sole people to talk to our client’s vendors
It was 2014, I was working sixteen hour days, I had a sweet baby girl who barely recognized me, and my dream of owning my own business was quickly turning into a nightmare.
When I acquired an event rental business that sometimes did florals, I was thrilled to finally own my own business. It was a dream come true. In my mind, owning my own business gave me the freedom I wanted to make my own schedule, be a present parent, and have something that was all my own.
It there anything more frustrating than when dreams don’t match up with reality?
One of my favorite things about floral design is that every designer has a signature style. When a bride sends me an inspiration image, I can usually immediately guess who designed the arrangement.
While I think it’s so important to stay true to your individual aesthetic, it’s also so essential to learn from industry experts! You don’t want to imitate their style, but you might learn some tips and tricks that you can add to your designer toolbox and help you hone in on your own signature style.
This beautiful Southern spring wedding was featured on Magnolia Rouge with all of the inspiration and details involved! One of the most unique things about this wedding was the incorporation of their sweet puppies. Read more about this feature and see more pictures here!
If you are a wedding planner or a floral designer and you aren't yet on my newsletter list, here's what I want you to know: I don't just send stuff out for the heck of it. I don't look at it as a "list". I know behind every email address is a real person. I know you are working your tail off trying to grow your business while simultaneously struggling to have any kind of personal life. I know behind that email address is a wife at home in her bed with her lap top ignoring her spouse because she needs to get "just a little more work done".
This is going to be a long answer. It will most likely be a very unpopular answer and many of you will completely disagree with me, but here goes:
I never liked school. I wasn’t built to learn in a classroom. It took me seven years to graduate college because I was so bored with school that I skipped a lot of my classes. I finally graduated with a communication degree because after five years I went to the school counselor and said, “What major will get me out of here the fastest?” And communication was the answer. From the day I graduated, I have never had a traditional or corporate job. I always wanted to learn how people run their own businesses. I wanted to get as much experience as I could so I could one day run my own business. I used to have my diploma hanging in my office, but I took it down a few years ago because every time I looked at it I thought to myself, “If I could have started teaching myself through experience at the age of 18 instead of 25, I would be so much further along in my business.” For my own personal experience, college slowed me down.
I LOVE getting feedback from all of you on what you’re wanting to learn. The other day, I popped a question sticker in my instagram stories and was so thankful for all the responses I got. There were so many, that I couldn’t get to them all! There were also some questions that I wanted to give a little more time to than just a quick story response.
Keep reading to find out some of my most asked questions and my responses!