Posts in Business
How I stay calm under ​​​​​​​wedding day pressure

Four weeks ago, we produced our largest wedding of the year. The ceremony was set to start at 6pm. The bride would walk down the outdoor path to a beautiful floral covered arch that overlooked the Arkansas River Valley. My team and I had worked on this wedding for a year and the day was finally here and all of our hard work was about to pay off in one of the most gorgeous ceremonies I’d ever seen.

Except around 3:30pm, Danae (our lead coordinator) came up to me and said, “I need you to nail down a rain plan. I’ll be back in 30 minutes.

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Want success? Put a Pin in it

Here's the thing about success: it doesn't happen overnight.  

Success is a long term game.  We live in a world of instant gratification. Just think about it:  How quickly do you become frustrated when the building you are in doesn’t have wifi? When the item you ordered on Amazon isn’t available for two-day shipping? Or when you’re downloading something and it’s taking forever?

There is nothing instant about success, BUT success is possible if you’re willing to have deferred gratification rather than instant. 

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Why saying no leads to success

I was working out with my trainer yesterday (I'm trying to take better care of myself and get some energy to keep up with my three kids and they say after a while I'll start to enjoy it, still waiting on that!) and she said to me, "My fiance isn't loving his job and he asked me how I was able to land my dream job and I told him I'm one of the lucky ones."

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The #1 change I made that led to profit

I hear it all the time:  “No one will run my business like I do.”

In fact, I had that same exact fear a few years ago. I was wearing way too many hats in my business. I thought wearing all the hats meant I was in total control of everything. Turns out, it was the complete opposite. Because I was trying to do everything myself, I was actually destroying my business. My mindset was all wrong. When I really think back on this time, it wasn’t that I was going to lose control, it’s that I was fearful of releasing some control.

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Quarterly Reviews | How to use them to your advantage

I had a conversation with one of my mentoring clients that really stuck with me. She has so many great ideas. Her mind is racing in 17 different directions. She’s wondering what her next step should be. Does this sound familiar? I used to be the exact same way! 

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Success is a Mindset

I’m often asked questions like, “How do you get so much done in a day?” or “How did you become successful?” 

Truth be told, I inherited a couple of good traits that might be working well together. My maternal grandfather was a dreamer. He was one of those guys who dreamed up crazy big dreams, but never saw them through. He was a writer, a storyteller, and had an incredible imagination. My paternal grandfather was a determined, hardworking man. He was stubborn in the best way possible. He would never let anything or anyone get in his way.

My Dad said to me once, “You’re a dreamer like your Granddaddy and determined like your Pappy, one way or another you’ll be successful.”

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Hi! I'm Jessica Zimmerman, top wedding planner and floral designer.

Born and raised in Arkansas, I’m a proud wife and mama to a 5-year-old daughter and 3-year-old twin boys. A true believer in freedom, flexibility (and of course, incredible flowers), I’m wholly devoted to creating a life I love to live every single day–not just on the weekends. From travel to business to weddings, this blog is full of features designed to inspire other busy mamas (and businesswomen) to make a living from their passion without giving up their lives.

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