Posts in Business
Zimmerman Events featured on Magnolia Rouge

This beautiful Southern spring wedding was featured on Magnolia Rouge with all of the inspiration and details involved! One of the most unique things about this wedding was the incorporation of their sweet puppies. Read more about this feature and see more pictures here!

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How I Get the Content of My Newsletters

If you are a wedding planner or a floral designer and you aren't yet on my newsletter list, here's what I want you to know: I don't just send stuff out for the heck of it. I don't look at it as a "list". I know behind every email address is a real person. I know you are working your tail off trying to grow your business while simultaneously struggling to have any kind of personal life. I know behind that email address is a wife at home in her bed with her lap top ignoring her spouse because she needs to get "just a little more work done".

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What I Wish I Knew When I Was 18

This is going to be a long answer. It will most likely be a very unpopular answer and many of you will completely disagree with me, but here goes:

I never liked school. I wasn’t built to learn in a classroom. It took me seven years to graduate college because I was so bored with school that I skipped a lot of my classes. I finally graduated with a communication degree because after five years I went to the school counselor and said, “What major will get me out of here the fastest?” And communication was the answer.  From the day I graduated, I have never had a traditional or corporate job. I always wanted to learn how people run their own businesses. I wanted to get as much experience as I could so I could one day run my own business. I used to have my diploma hanging in my office, but I took it down a few years ago because every time I looked at it I thought to myself, “If I could have started teaching myself through experience at the age of 18 instead of 25, I would be so much further along in my business.” For my own personal experience, college slowed me down. 

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Jessica Unfiltered: My Most Commonly Asked Questions

I LOVE getting feedback from all of you on what you’re wanting to learn. The other day, I popped a question sticker in my instagram stories and was so thankful for all the responses I got. There were so many, that I couldn’t get to them all! There were also some questions that I wanted to give a little more time to than just a quick story response.

Keep reading to find out some of my most asked questions and my responses!

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Fleursociety Lifetime Access

In February, I got to take part in the Fleursociety Online Summit. I’m so thankful for any chance to share my story! As I often say, I made so many mistakes early on in my business journey. Whenever I share my story and what I’ve learned since starting my business, my deepest hope is that I’m saving others from making those same mistakes!

In the online Summit, I shared my story and talked about how systems and efficiency can lead to business growth.

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Welcome to the blog

Hi! I'm Jessica Zimmerman, top wedding planner and floral designer.

Born and raised in Arkansas, I’m a proud wife and mama to a 5-year-old daughter and 3-year-old twin boys. A true believer in freedom, flexibility (and of course, incredible flowers), I’m wholly devoted to creating a life I love to live every single day–not just on the weekends. From travel to business to weddings, this blog is full of features designed to inspire other busy mamas (and businesswomen) to make a living from their passion without giving up their lives.

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