Posts tagged business entrepenuer
Embracing the Pause: My June Reflection

Have you ever been really, really sick? And in those dark moments when you’ve got your head in a bucket, or a pile of tissues the size of Mt. Everest beside you, or you’re counting the number of days you’ve been taking cough medicine just to make sure you haven’t surpassed the legal limit, you think to yourself…

“I will never take another healthy day for granted. I will never stop rejoicing when I wake up and don’t need to vomit, or sneeze, or cough, or run to the bathroom. Every day is a gift! If I ever feel normal again, I won’t waste another second!”

Inevitably, after a few weeks of healthy days, we totally forget that feeling.

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Why I Have Always Wanted to Work for Myself

Before Brian and I had kids, we took a month off and backpacked Europe. I remember someone telling us, "Enjoy this while you can because once you have kids there will be no more of this."

I've never been particularly good at listening to people like this, people who live their lives with such limitations.

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Everything Changed When I Shifted My Focus

I remember when I first started my business and all these big dreams I had of my work being featured. My focus was more on the potential press than it was on the work. Looking back, it's so obvious why none of my early work was featured - it's not that the work wasn't good, it's just that my focus wasn't where it needed to be. It was only when I shifted my energy and started focusing more on my clients and their dreams for their day that things began to happen. Press features are no longer a top priority for me. More often than not, I'll receive an email from a publication or a text from a friend letting me know of a feature they saw of one of my weddings.

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How I Add a Month to My Year

Before I had Stella, when it was just Brian and me, I would wake up at 5 am every day. I’m one of those rare introverted extroverts: when I’m on, I’m totally on, but I need time to myself to re-energize and recharge. I loved having time all to myself, before Brian was up, to prepare for my day.

Then I had Stella. After being up all night with a baby, the last thing I wanted to do was wake up at 5 am. Shortly after, I had the boys. Same thing. Somehow, five years have passed since I regularly woke up at 5 am. And I miss it.

Let’s say the average person wakes up at 7am everyday.

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Welcome to the blog

Hi! I'm Jessica Zimmerman, top wedding planner and floral designer.

Born and raised in Arkansas, I’m a proud wife and mama to a 5-year-old daughter and 3-year-old twin boys. A true believer in freedom, flexibility (and of course, incredible flowers), I’m wholly devoted to creating a life I love to live every single day–not just on the weekends. From travel to business to weddings, this blog is full of features designed to inspire other busy mamas (and businesswomen) to make a living from their passion without giving up their lives.

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