As most of you know by now, November is my annual planning month. I usually dedicate the entire month to planning ahead. However, I received a call I never expected to receive from someone I deeply admire in this industry, Holly Chapple. She invited my husband and me to her farm (Hope Flower Farm) and we immediately made babysitting arrangements for the kids and jumped on the next plane to Virginia. If you follow Holly on Instagram, then you totally know what to expect when meeting her in person. She is funny, she loves flowers, and even more importantly, she loves people. We talked a lot about our industry, marketing, and my personal highlight was getting a one-on-one lesson from Holly about her new product line that will be available through Syndicate Sales starting January 5th. There is no denying Holly’s influence in the floral industry. I feel incredibly blessed to now call her a friend.