Change of plans!

As most of you know by now, November is my annual planning month. I usually dedicate the entire month to planning ahead. However, I received a call I never expected to receive from someone I deeply admire in this industry, Holly Chapple. She invited my husband and me to her farm (Hope Flower Farm) and we immediately made babysitting arrangements for the kids and jumped on the next plane to Virginia. If you follow Holly on Instagram, then you totally know what to expect when meeting her in person. She is funny, she loves flowers, and even more importantly, she loves people. We talked a lot about our industry, marketing, and my personal highlight was getting a one-on-one lesson from Holly about her new product line that will be available through Syndicate Sales starting January 5th. There is no denying Holly’s influence in the floral industry. I feel incredibly blessed to now call her a friend.

 Above image courtesy of Hope Flower Farm

Above image courtesy of Hope Flower Farm

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Welcome to the blog

Hi! I'm Jessica Zimmerman, top wedding planner and floral designer.

Born and raised in Arkansas, I’m a proud wife and mama to a 5-year-old daughter and 3-year-old twin boys. A true believer in freedom, flexibility (and of course, incredible flowers), I’m wholly devoted to creating a life I love to live every single day–not just on the weekends. From travel to business to weddings, this blog is full of features designed to inspire other busy mamas (and businesswomen) to make a living from their passion without giving up their lives.

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