Posts in Business
Fleursociety Lifetime Access

In February, I got to take part in the Fleursociety Online Summit. I’m so thankful for any chance to share my story! As I often say, I made so many mistakes early on in my business journey. Whenever I share my story and what I’ve learned since starting my business, my deepest hope is that I’m saving others from making those same mistakes!

In the online Summit, I shared my story and talked about how systems and efficiency can lead to business growth.

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How to Love Wedding Weeks Again

A few weeks ago, I shared how long-term planning can lead to a stress-free wedding week. If you haven’t read that post yet, go check it out before reading on! The truth is, without effective long-term planning, any tips I share today about shorter-term, wedding week preparation won’t be very helpful.

As designers, we put so much thought and energy into designing beautiful weddings and florals for our clients, that sometimes we can run out of steam by the time the wedding rolls around. We start to dread wedding weeks, especially if we know they’re going to be filled with late nights, little sleep, shirking all other responsibilities and being strangers to our families. Maybe you’ve been stuck in that rut for years. But let me tell you something: it doesn’t have to be this way. And the trick to turning it all around? It’s simple. Planning.

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Zimmerman Events Featured in Arkansas Bride Magazine

This beautiful Southern spring wedding was featured in Arkansas Bride Spring/Summer 2019 Magazine!

“From day one, Bailey envisioned her wedding day as a modern, Southern affair with lots of white and greenery. She decided on light blue for her bridesmaids, which was a perfect complement to the neutral color scheme.

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Everything Changed When I Shifted My Focus

I remember when I first started my business and all these big dreams I had of my work being featured. My focus was more on the potential press than it was on the work. Looking back, it's so obvious why none of my early work was featured - it's not that the work wasn't good, it's just that my focus wasn't where it needed to be. It was only when I shifted my energy and started focusing more on my clients and their dreams for their day that things began to happen. Press features are no longer a top priority for me. More often than not, I'll receive an email from a publication or a text from a friend letting me know of a feature they saw of one of my weddings.

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Long-Term Planning for a Stress-Free Wedding Week

I’ll never forget that sick-to-my-stomach feeling. It was the week of a big wedding and as I went to prep some floral foam, I realized we were totally out. I did the only thing I could do, and I scavenged any store in our small town and all the neighboring towns that might have some foam. No luck.

I ended up having to rig together a solution, wasting mental energy and time worrying and problem-solving. While I ended up delivering on the end result and gave the couple exactly what I promised, I knew I never wanted to feel like that again. Frustrated, out of control, and behind.

Ever since that wedding, long-term planning remains one of the most important components to our wedding day success and client satisfaction. It’s funny-- one on the best ways I can serve my clients is by perfecting a process they never see, and should never know about.

Let’s talk about why your team should start preparing for a wedding the day the contract is signed, and why this long-range preparation will completely transform your wedding experience, putting the fun back into the wedding week.

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Developing a Fresh Look on a Repeat Venue

I try to look at a popular venue where hundreds of weddings have been designed with the exact same layout as a challenge. The very first thing I do is ask myself, "How can I lay this out how it's never been done before?"

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Welcome to the blog

Hi! I'm Jessica Zimmerman, top wedding planner, floral designer, and founder of Zimmerman Events and Education.

I teach fellow wedding professionals the exact systems, sales processes, tools, scripts, and templates I used to make a (six figure) living designing flowers and planning weddings, all while raising my three kids. Because what's the point of owning your own business if you can't live your dream life?

I've been named a top wedding planner by Southern Living magazine, and have my wedding and floral work featured in PEOPLE magazine, Martha Stewart Weddings, Brides, Once Wed, and more.

And my signature straight-shooting business insights have been featured in Forbes, Entrepreneur, and Business Insider.

Join me on this journey and get my best tips and tricks by tuning into the blog each week, and follow me on social media with the links below.

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Tune in to the Zimmerman Podcast!

AUG 8, 2019

Entrepreneurs Looking for More

Meet host of the Zimmerman Podcast, Jessica Zimmerman, as she shares what it takes to grow your business while living the life you love. To make sure you never miss an episode, hit subscribe now!


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