Don’t wish for what you’re not prepared for.

Jessica Zimmerman | Business Education Blog | Don't wish for what you're not prepared for

Four years ago, I attended my floral idol’s workshop. I remember sitting in the front row soaking in every single word she said, writing down notes like a crazy woman, asking questions like my life depended on it, and seeing images of her beautiful work as they displayed on the screen in front of me.

I remember thinking, “I wish I could be like her. I wish I could do events like she does. I wish could have big budget clients like she has.”

I’ve always been one to seize an opportunity, so when the attendees of the workshop all piled on a bus to go to another location and my idol also walked onto the bus, I made sure to sit next to her. I remember saying to her “I wish I was further along like you. I wish I was more successful like you.”

And she said something to me I will never forget. She looked me right in the eye and said, “You absolutely can’t compare your three year journey to my ten year journey.”

Those words have always stayed with me, but it wasn’t until 2016 when I produced my first six-figure event, that I realized something even more.

I had hoped and wished for a wedding like that for five years. I realized after executing that wedding, had that opportunity come along any sooner, I wouldn’t have been prepared for it. I would have probably failed. The referrals would not have been good. In order to produce a wedding of that magnitude I needed experience to teach me how to handle specific situations. I needed a team I trusted because I certainly couldn’t pull it off on my own. It wasn’t until 2016, after five years of producing smaller-scaled weddings that I was finally prepared for a wedding of this size.

Success happens when preparation meets opportunity. Only after those five years of hustle, failure, lessons learned and experiences gained was I prepared.

Because I was prepared, the wedding was successful. That client has referred us to more dream clients. In 2018, my team and I are only producing four weddings because we will exceed our annual sales goal with just those four. 

Even today, when I want something to happen now, I have to take a step back and remember, maybe I’m not yet prepared for that. Maybe if I received that opportunity today, I wouldn’t do well. Maybe I have some more learning, some more preparing to do before that opportunity arrives. When it does, I’ll be prepared and I’ll succeed.

So if you’re reading this and you are one of those who is hoping and wishing you were further along in this floral career than you currently are, I just want to remind you, don’t wish for what you’re not prepared for. Work hard, prepare yourself, and when you’re ready, the opportunities WILL come and when they do, you’ll be ready for them.


Welcome to the blog

Hi! I'm Jessica Zimmerman, top wedding planner and floral designer.

Born and raised in Arkansas, I’m a proud wife and mama to a 5-year-old daughter and 3-year-old twin boys. A true believer in freedom, flexibility (and of course, incredible flowers), I’m wholly devoted to creating a life I love to live every single day–not just on the weekends. From travel to business to weddings, this blog is full of features designed to inspire other busy mamas (and businesswomen) to make a living from their passion without giving up their lives.

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