My Team of Strong Women

There's room enough for you. And the woman next to you, too.

I don't know what it is about women-- especially women in business-- but we often don't treat each other very well.

It's like we've believed the lie that there are only so many spots for women at the tippy top of the business world. There's only so much...money, influence, prestige, confidence, acclaim…to go around. The scarcity mentality tells us that if "she" gets something, then I don't get that thing.

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Demystifying Features

You might recognize this wedding from Martha Stewart Weddings. It was featured there earlier this year.

This was one of my favorite weddings to date. I flew out a bunch of Bloomers (people who have taken my course The Business Behind the Blooms) to help me with the setup.

The venue was overflowing with the most beautiful floral elements you could imagine. This arch installation, a staircase installation, low centerpieces, high centerpieces, soft seating arrangements and more.

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Starting Strong When Building Your Floral Design Business: The Simplifier's Podcast

I got to sit down with Mary Baird-Wilcock on her show, The Simplifiers Podcast.

As a former wedding planner herself, Mary was the perfect person to ask me about how to simplify the process of starting a floral design business.

Mary and I talk all about the one simple question you need to ask yourself as you’re starting your floral business, streamlining processes, hiring teams, pricing for setup and delivery, and so much more!

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Business Spotlight Series [4 of 4]

It’s our last business spotlight, and I can’t wait to share Meghan’s story with you! If you’ve missed any of my previous business spotlights, make sure to check out the first blog post in this series! 

Now, let’s meet Meghan!

Meghan loved her job as a corporate accountant. When she got pregnant with her daughter, however, she decided she wanted to stay home with her while she was little. Meghan knew she needed something besides momming to work on while she stayed home, and decided to invest in herself. 

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Business Spotlight Series [3 of 4]

By now you know what’s coming! Another spotlight story from another struggling business owner. In Betty and Mark’s story, #thestruggleisreal. Let’s take a look…

Betty and Mark have been married for thirty-two years, and are finally living their dreams. Betty spent years as a mom and homemaker while Mark worked as a high school shop teacher. They both loved their roles and the home environment they created, but after years of putting big personal aspirations aside, they’ve reinvented themselves as venue owners. 

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Welcome to the blog

Hi! I'm Jessica Zimmerman, top wedding planner, floral designer, and founder of Zimmerman Events and Education.

I teach fellow wedding professionals the exact systems, sales processes, tools, scripts, and templates I used to make a (six figure) living designing flowers and planning weddings, all while raising my three kids. Because what's the point of owning your own business if you can't live your dream life?

I've been named a top wedding planner by Southern Living magazine, and have my wedding and floral work featured in PEOPLE magazine, Martha Stewart Weddings, Brides, Once Wed, and more.

And my signature straight-shooting business insights have been featured in Forbes, Entrepreneur, and Business Insider.

Join me on this journey and get my best tips and tricks by tuning into the blog each week, and follow me on social media with the links below.

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Tune in to the Zimmerman Podcast!

AUG 8, 2019

Entrepreneurs Looking for More

Meet host of the Zimmerman Podcast, Jessica Zimmerman, as she shares what it takes to grow your business while living the life you love. To make sure you never miss an episode, hit subscribe now!


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