Demystifying Features


You might recognize this wedding from Martha Stewart Weddings. It was featured there earlier this year.

This was one of my favorite weddings to date. I flew out a bunch of Bloomers (people who have taken my course The Business Behind the Blooms) to help me with the setup.

The venue was overflowing with the most beautiful floral elements you could imagine. This arch installation, a staircase installation, low centerpieces, high centerpieces, soft seating arrangements and more.

The Martha Stewart Weddings feature included dozens of Heather Payne 's stunning photos. Each wedding element was included, and anything I created came with the credit "by Zimmerman Events."

When brides scroll through Martha Stewart Weddings, they see my work. When they visit my website, they see the banner that announces that I've been featured in Martha Stewart weddings.

But celebration doesn't stop after we've secured a feature. Once that feature is published, we work overtime to share the images. We use that content on Instagram, Facebook, Pinterest, the blog, and more.

If you'd love to see your work featured in the pages of Martha Stewart Weddings (or other publications!) you need a plan! Not just for how to get featured, but for what to do after your feature goes live.

I'm giving you my exact strategy for securing and maximizing on features, complete with my feature tracking spreadsheet and a PDF of my step-by-step process.

Want in on the fun? Sign up here!

Jessica ZimmermanComment

Welcome to the blog

Hi! I'm Jessica Zimmerman, top wedding planner and floral designer.

Born and raised in Arkansas, I’m a proud wife and mama to a 5-year-old daughter and 3-year-old twin boys. A true believer in freedom, flexibility (and of course, incredible flowers), I’m wholly devoted to creating a life I love to live every single day–not just on the weekends. From travel to business to weddings, this blog is full of features designed to inspire other busy mamas (and businesswomen) to make a living from their passion without giving up their lives.

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