Posts tagged floraldesign
Cohesion, Yes. Exact Matches, No Thank You.

Isn't it much more interesting when things don't all perfectly match? I believe this to be true in vessels, floral arrangements, candles, bouquets, and boutonnières. I remember the first time I told a mother of the bride that the boutonnières wouldn’t all be the same, but yet a collection of different flowers that complimented each other.

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Zimmerman Events featured on Magnolia Rouge

Savannah, Georgia was a perfect and stunning location for this bridal photoshoot! Read more and see more pictures of this photoshoot here.

“We featured Bailey's beautiful Arkansas wedding to James earlier in the week, and today we're back with these gorgeous bridals, again by Arkansas wedding photographer ERIN WILSON,

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Spring Arrangement with Holly Chapple and Tulipina

One of my favorite things about floral design is that every designer has a signature style. When a bride sends me an inspiration image, I can usually immediately guess who designed the arrangement.

While I think it’s so important to stay true to your individual aesthetic, it’s also so essential to learn from industry experts! You don’t want to imitate their style, but you might learn some tips and tricks that you can add to your designer toolbox and help you hone in on your own signature style.

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Zimmerman Events featured on Magnolia Rouge

This beautiful Southern spring wedding was featured on Magnolia Rouge with all of the inspiration and details involved! One of the most unique things about this wedding was the incorporation of their sweet puppies. Read more about this feature and see more pictures here!

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My Florabundance Full-Circle Moment

A few weeks ago, I got to speak at Florabundance Design Days in California and share the podium with some of the most respected designers in the industry.

Speaking at the conference marked a huge full-circle moment for me.

Four years ago, I signed up to attend the Florabundance Design Days conference. This was right after I decided to rebrand, changing my focus from event rentals under the name A Southern Tradition and instead focus solely on flowers, under my own name, Zimmerman Events. I had never been more excited about my business, and I could not wait to learn from the speakers who were going to be there.

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Zimmerman Events featured on Arkansas Bride

Zimmerman Events is honored to be featured in the Best of 2018: Florals by Arkansas Bride!

The Arkansas Bride team has noticed bundles of beyond beautiful bouquets, centerpieces, cake accents, tree installations, asymmetrical ceremony decor and more. So we decided to devote an entire Best of 2018 day to them! From cascading beauties to classic round bouquets — it was hard to pick just eight of our favorites!

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Welcome to the blog

Hi! I'm Jessica Zimmerman, top wedding planner and floral designer.

Born and raised in Arkansas, I’m a proud wife and mama to a 5-year-old daughter and 3-year-old twin boys. A true believer in freedom, flexibility (and of course, incredible flowers), I’m wholly devoted to creating a life I love to live every single day–not just on the weekends. From travel to business to weddings, this blog is full of features designed to inspire other busy mamas (and businesswomen) to make a living from their passion without giving up their lives.

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