Posts tagged floraldesign
Connecting with Clients

At the end of almost every single meeting I would say to Bailey and James,

"Y'all remind me of my husband and me...

Bailey is direct, knows what she wants, sarcastic, and amusing and James (who by the way wins best groom award for attending every meeting!) sits back, watches her, and laughs.

Read More
The Family I Choose to Have

A while back I was on the beach in Puerto Vallarta with my friend Lindsey Meyer. We've been friends since we were eight years old. We talked nonstop for four days. We laughed and drank margaritas and I can't remember the last time I had that much fun with a friend. We talked a lot about sisterhood. My sister died when I was young. I adored my sister! Since the day she died, I've lived each day of my life feeling that void and simply knowing it can never be filled. It's just something I have to learn to live with, continually.

Read More
6 Ways I Make my Work Day Count


My goal is to be at the studio at 8am. I don’t put anything on my calendar until 9am because I know I need a full hour to get settled in and prep for my day. KNOW THYSELF. If I schedule a meeting at 8:30am, I’ll feel rushed and frantic and it won’t go well. KNOW THYSELF!

My 9am meeting time slots are for people on my team: Kellie (admin!), book keeping, Danae (second designer), etc. These people know me. They know my heart and my intentions. They also understand if I text them and say something like, “I’m running 15 minutes behind! Zeke figured out how to open his sippy cup and poured milk all over the car.”

Read More
Cohesion, Yes. Exact Matches, No Thank You.

Isn't it much more interesting when things don't all perfectly match? I believe this to be true in vessels, floral arrangements, candles, bouquets, and boutonnières. I remember the first time I told a mother of the bride that the boutonnières wouldn’t all be the same, but yet a collection of different flowers that complimented each other.

Read More
Zimmerman Events featured on Magnolia Rouge

Savannah, Georgia was a perfect and stunning location for this bridal photoshoot! Read more and see more pictures of this photoshoot here.

“We featured Bailey's beautiful Arkansas wedding to James earlier in the week, and today we're back with these gorgeous bridals, again by Arkansas wedding photographer ERIN WILSON,

Read More
Spring Arrangement with Holly Chapple and Tulipina

One of my favorite things about floral design is that every designer has a signature style. When a bride sends me an inspiration image, I can usually immediately guess who designed the arrangement.

While I think it’s so important to stay true to your individual aesthetic, it’s also so essential to learn from industry experts! You don’t want to imitate their style, but you might learn some tips and tricks that you can add to your designer toolbox and help you hone in on your own signature style.

Read More

Welcome to the blog

Hi! I'm Jessica Zimmerman, top wedding planner and floral designer.

Born and raised in Arkansas, I’m a proud wife and mama to a 5-year-old daughter and 3-year-old twin boys. A true believer in freedom, flexibility (and of course, incredible flowers), I’m wholly devoted to creating a life I love to live every single day–not just on the weekends. From travel to business to weddings, this blog is full of features designed to inspire other busy mamas (and businesswomen) to make a living from their passion without giving up their lives.

what do you need?













Tune in to the Zimmerman Podcast!

AUG 8, 2019

Entrepreneurs Looking for More

Meet host of the Zimmerman Podcast, Jessica Zimmerman, as she shares what it takes to grow your business while living the life you love. To make sure you never miss an episode, hit subscribe now!


spilling my secrets

Want more education resources?

Want my latest and greatest?


as seen in

Stay informed about my tell-all course, The Business Behind the Blooms.