6 Ways I Make my Work Day Count

Jessica Zimmerman | Business Education Blog | 6 ways I make my work day count


My goal is to be at the studio at 8am. I don’t put anything on my calendar until 9am because I know I need a full hour to get settled in and prep for my day. KNOW THYSELF. If I schedule a meeting at 8:30am, I’ll feel rushed and frantic and it won’t go well. KNOW THYSELF!

My 9am meeting time slots are for people on my team: Kellie (admin!), book keeping, Danae (second designer), etc. These people know me. They know my heart and my intentions. They also understand if I text them and say something like, “I’m running 15 minutes behind! Zeke figured out how to open his sippy cup and poured milk all over the car.”

A client, however, probably would not be as understanding nor would I ever want to send them such a text. So as a guiding rule I do not schedule any important meetings (client, mentoring, etc.) until 10am. I do this for two reasons:

I like to be fully prepared.

If I’m meeting a client at 10am - I have a full hour before to review their contact form, their wedding inspiration, etc., before actually meeting with them. I don’t just seem prepared - I AM PREPARED. Want to know what I’ve learned over the past few years? When I’m prepared, I book the job. The client feels confident in me, because I’ve shown my preparation and professionalism in our meeting.

There is one reason and one reason only that I will ever cancel a client meeting - if my family needs me. If Stella wakes up at 7am and has a high fever, guess who is taking her to the doctor? Me! Not because I feel obligated but because that is my baby girl and I want to take her myself. In this case, I feel like 8am is an appropriate enough time to contact the client and let them know I won’t be able to make the meeting. This gives them a full two hour notice which I think is just good business.

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Welcome to the blog

Hi! I'm Jessica Zimmerman, top wedding planner and floral designer.

Born and raised in Arkansas, I’m a proud wife and mama to a 5-year-old daughter and 3-year-old twin boys. A true believer in freedom, flexibility (and of course, incredible flowers), I’m wholly devoted to creating a life I love to live every single day–not just on the weekends. From travel to business to weddings, this blog is full of features designed to inspire other busy mamas (and businesswomen) to make a living from their passion without giving up their lives.

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