Spring Arrangement with Holly Chapple and Tulipina

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One of my favorite things about floral design is that every designer has a signature style. When a bride sends me an inspiration image, I can usually immediately guess who designed the arrangement.

While I think it’s so important to stay true to your individual aesthetic, it’s also so essential to learn from industry experts! You don’t want to imitate their style, but you might learn some tips and tricks that you can add to your designer toolbox and help you hone in on your own signature style.

That’s what happened to me earlier this year when I got to design with Holly Chapple under the instruction of Kiana Underwood of Tulipina at Florabundance Design Days. We had such an amazing time testing out different techniques and styles, even using different product than I would usually gravitate towards. Although I still had to have some ranunculus!

Check out this video I made of Holly and I having the time of our lives!

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Welcome to the blog

Hi! I'm Jessica Zimmerman, top wedding planner and floral designer.

Born and raised in Arkansas, I’m a proud wife and mama to a 5-year-old daughter and 3-year-old twin boys. A true believer in freedom, flexibility (and of course, incredible flowers), I’m wholly devoted to creating a life I love to live every single day–not just on the weekends. From travel to business to weddings, this blog is full of features designed to inspire other busy mamas (and businesswomen) to make a living from their passion without giving up their lives.

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