A Letter from Jessica



Hello! Welcome!

I’m Jessica Zimmerman. I’m the owner of ZIMMERMAN, a floral + event design studio. Brian is my husband and together we have a daughter, Stella, and twin boys, Perry and Zeke - a full home and even fuller hearts!  

Three years ago, I was drowning. I owned a rental company and I was working 12 - 14 hour days barely scraping together enough money to pay my bills. My daughter was six months old and I desperately missed her. Every single day I would wonder...

How did I get here? How is it that I’m working so hard and have nothing to show for it? Why do I have zero time for my family and my friends?

I learned to define what success looks like for me - not how the world defines it. With her help I restructured my business. I rebranded and changed the name. I went from having 9-5 store hours, six days a week to meeting clients by appointment only. The life I live today would never have happened without her encouragement and support.

Why am I doing this? There is a need. For every one inquiry I receive from a floral designer asking me to mentor her, I receive four inquiries from moms asking for my help with balance. There is a need and I believe by sharing my own story, I can help.

I’m excited about this series! I’m going to share with you stories from my own life. I’m going to share my journey of how I began to truly enjoy both my work and my personal life. I’m going to share tips on how I balance both.

I’m a creative entrepreneur and I’m a mom so obviously if you share either one of those things you will probably relate strongly to this series. However, let me say this - If you work in the corporate world there is something here for you. If you work from home there is something here for you. Stay at home moms - you do the most important work and in my opinion - the hardest work of all. I am in awe of you. There is something here for you. Maybe you aren’t married. Maybe you don’t have kids. Guess what - we all struggle with balancing work and our personal lives. There is something here for you too. 

More than anything I want you to know this is a place where I hope you will come and know I am here encouraging you without judgement. There is enough judgement and comparison in this world already and I have no interest in playing that game.

I’m glad you are here. I’m excited to share my story with you. Balancing a business and a family of five isn’t always easy, but it is achievable.

The series kicks off this Wednesday. I would be honored if you would forward this to anyone you think might enjoy it. You can also click the bar below and share it on your social media. I believe it’s important to share so we can encourage one another on this journey together.

See you next week!


Welcome to the blog

Hi! I'm Jessica Zimmerman, top wedding planner and floral designer.

Born and raised in Arkansas, I’m a proud wife and mama to a 5-year-old daughter and 3-year-old twin boys. A true believer in freedom, flexibility (and of course, incredible flowers), I’m wholly devoted to creating a life I love to live every single day–not just on the weekends. From travel to business to weddings, this blog is full of features designed to inspire other busy mamas (and businesswomen) to make a living from their passion without giving up their lives.

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Tune in to the Zimmerman Podcast!

AUG 8, 2019

Entrepreneurs Looking for More

Meet host of the Zimmerman Podcast, Jessica Zimmerman, as she shares what it takes to grow your business while living the life you love. To make sure you never miss an episode, hit subscribe now!


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