A few weeks ago, I got to speak at Florabundance Design Days in California and share the podium with some of the most respected designers in the industry.

Speaking at the conference marked a huge full-circle moment for me.

Four years ago, I signed up to attend the Florabundance Design Days conference. This was right after I decided to rebrand, changing my focus from event rentals under the name A Southern Tradition and instead focus solely on flowers, under my own name, Zimmerman Events. I had never been more excited about my business, and I could not wait to learn from the speakers who were going to be there.

BusinessJessica ZimmermanFebruary 6, 2019JESSICA ZIMMERMAN, jessica zimmerman floral, jessica zimmerman education, jessica zimmerman, jessica zimmerman mentoring, floraldesign, florabundance Comment

How I Add a Month to My Year

Before I had Stella, when it was just Brian and me, I would wake up at 5 am every day. I’m one of those rare introverted extroverts: when I’m on, I’m totally on, but I need time to myself to re-energize and recharge. I loved having time all to myself, before Brian was up, to prepare for my day.

Then I had Stella. After being up all night with a baby, the last thing I wanted to do was wake up at 5 am. Shortly after, I had the boys. Same thing. Somehow, five years have passed since I regularly woke up at 5 am. And I miss it.

Let’s say the average person wakes up at 7am everyday.

PersonalJessica ZimmermanFebruary 4, 2019jessica zimmerman weddings, JESSICA ZIMMERMAN, jessica zimmerman floral, jessica zimmerman education, jessica zimmerman, business mentoring, business tips, business owner, business entrepenuer Comments

The Importance of Building Community

If you’ve read my posts this past month, you know that we’ve been talking about creating community in our local wedding industries. It’s something we all crave, but seems so dang hard to actually put into practice.

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Violet Rose Guest Blog: The Lonely Side of Entrepreneurship

The blog I previously wrote, “The Lonely Side of Entrepreneurship” has gotten so much love, and I am so thankful Violet Rose wanted to share it on her blog too, to spread the encouragement!

BusinessJessica ZimmermanJanuary 28, 2019jessica zimmerman weddings, JESSICA ZIMMERMAN, jessica zimmerman floral, jessica zimmerman education, jessica zimmerman, jessica zimmerman mentoring, business, business mentoring, business ownerComment

My Biggest Struggle in December

In my latest Instagram Live I shared what I struggle with most around the holidays. Watch the video below to see how practicing a bit of minimalism has truly benefited both my personal life AND my business.

BusinessJessica ZimmermanJanuary 25, 2019JESSICA ZIMMERMAN, jessica zimmerman education, jessica zimmerman, business, wedding education, business entrepenuer, minimalism in businessComment

When Community Doesn't Come Easily: Bridging the Community Gap

A couple of weeks ago, I shared my thoughts on why building community in the wedding industry feels really hard. (If you haven’t read that post yet, head here before reading any further. And if you never want to miss a post or update again, make sure you subscribe to our newsletter!)

BusinessJessica ZimmermanJanuary 23, 2019 Comments

jessica_zimmerman_events_floral_education_wedding_planning_education_set_up_delivery.jpg — Welcome to the blog

Hi! I'm Jessica Zimmerman, top wedding planner, floral designer, and founder of Zimmerman Events and Education.

I teach fellow wedding professionals the exact systems, sales processes, tools, scripts, and templates I used to make a (six figure) living designing flowers and planning weddings, all while raising my three kids. Because what's the point of owning your own business if you can't live your dream life?

I've been named a top wedding planner by Southern Living magazine, and have my wedding and floral work featured in PEOPLE magazine, Martha Stewart Weddings, Brides, Once Wed, and more.

And my signature straight-shooting business insights have been featured in Forbes, Entrepreneur, and Business Insider.

Join me on this journey and get my best tips and tricks by tuning into the blog each week, and follow me on social media with the links below.

what do you need?

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