As most of you know by now, November is my annual planning month. I usually dedicate the entire month to planning ahead. However, I received a call I never expected to receive from someone I deeply admire in this industry, Holly Chapple. She invited my husband and me to her farm (Hope Flower Farm) and we immediately made babysitting arrangements for the kids and jumped on the next plane to Virginia. If you follow Holly on Instagram, then you totally know what to expect when meeting her ...
Read MoreWe love a wedding full of natural beauty inspired by earthy colors pulled from a variety of blooms and textures. Our bride, Alexandria, and her mother came to us looking to wow their guests while still making a beautiful event. We filled Alexandria's wedding full of greenery, mauve floral, touches of golden roses, potted plated lining the ceremony aisles, and spirea, a greenery textured with small white flowers topping the ceremony arch. We also provided all of her paper goods, which were a light ...
Read MoreBefore I share with you this story, I want to thank my husband, Brian, for giving me his blessing to share it with you. He is the best human being I've ever met and allowing me to share part of his story in hopes that it might help someone else just adds to the very long list of why I love him. My husband Brian worked as a financial advisor for years. It was a stressful job to say the least. After our twin boys were born, Brian began to get very sick. We were in and out of the hospital with him four different times ...
Read MoreWe love a bride who loves greenery! Of course we love all of our brides, and all of the beautiful flowers they envision for their weddings; but our bride Jaime wanted all of the greenery for her wedding, and it was absolutely stunning! Her birchwood arch anchored the ceremony, and looked like it came out of the surrounding trees with it's natural beauty. The reception was a gorgeous sea of pale blue linens, topped with eucalyptus arrangements, surrounding the central bridal cake table, which was adorned with ...
Read MoreThis is the continuation of Part 1 of this gorgeous and colorful shoot. In this blog, you'll see the groom's charming style, and some gorgeous details! I mean, don't you want to dive right into that cake?! I loved being able to bring this photo shoot even more to life with such fun florals and a vibrant color palette that I normally do not get to work with.
Read MoreBrian and I were married eight years before we had kids. During those years I would go through Ina Garten’s cookbooks, page by page, and cook a new recipe each night for dinner. I love to cook. There is something about taking ingredients and making them into a delicious meal that just makes me happy. Brian and I always ate our dinner at the table together. This is where we would really talk about our day or dream about our next vacation. Fast forward to today and life's a little more full! Driving three ...
Read MoreWelcome to the blog
Hi! I'm Jessica Zimmerman, top wedding planner, floral designer, and founder of Zimmerman Events and Education.
I teach fellow wedding professionals the exact systems, sales processes, tools, scripts, and templates I used to make a (six figure) living designing flowers and planning weddings, all while raising my three kids. Because what's the point of owning your own business if you can't live your dream life?
I've been named a top wedding planner by Southern Living magazine, and have my wedding and floral work featured in PEOPLE magazine, Martha Stewart Weddings, Brides, Once Wed, and more.
And my signature straight-shooting business insights have been featured in Forbes, Entrepreneur, and Business Insider.
Join me on this journey and get my best tips and tricks by tuning into the blog each week, and follow me on social media with the links below.
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