The #1 change I made that led to profit

I hear it all the time:  “No one will run my business like I do.”

In fact, I had that same exact fear a few years ago. I was wearing way too many hats in my business. I thought wearing all the hats meant I was in total control of everything. Turns out, it was the complete opposite. Because I was trying to do everything myself, I was actually destroying my business. My mindset was all wrong. When I really think back on this time, it wasn’t that I was going to lose control, it’s that I was fearful of releasing some control.

The majority of my day was spent responding to emails and doing administrative work. This was giving me zero time to focus on the things I enjoyed, what I was naturally good at doing, and most importantly, growing my business.

I hired Kellie to take over the emails and administrative role in the company. She worked in the office adjacent to me in my studio for three years. Then, in 2016, she told me her fiancé received a job offer in Florida and she would be moving. I realized everything Kellie did for me could easily be done remotely from anywhere. So I told her to pack up the computer and take it with her. She may be leaving Arkansas, but she’s not leaving her job with ZIMMERMAN. 

A virtual assistant taking over basic tasks like handling correspondence, emails, scheduling, travel plans, reservations, etc., frees you up and allows you time to actually work on growing your business.

The truth is, my business would not be where it is today without the help of an admin assistant. Releasing some of that control allowed me to not burn out. It made me motivated to work on the things I was actually excited to work on. It gave me free space in my brain to think again – to create, to dream. Without the help of an admin assistant, I would have never been able to write The Business Behind the Blooms, start a mentoring program, teach webinars, or produce big budget weddings. My productivity skyrocketed when I put Kellie in that role.

Another way it has grown my business is because Kellie handles all the admin work so efficiently, my brand is promoted because her timeliness adds another layer of professionalism. I would have so much to do in a day that my inbox was always overflowing. I was never able to respond to anyone in a timely manner. Because this is one of Kellie’s main responsibilities, I know each person that inquires or reaches out to ZIMMERMAN is being taken care of promptly and professionally. This is good for the brand. People want to work with professional, dependable, responsible people, and her quick replies promote all of those things. This is something I would never be able to do along with all the other things on my plate. I quickly realized my weakness was her strength and allowed her to take over that role completely.  

People often say, “I can’t afford an admin assistant.” I understand this. Really, I do. I used to be there, but the truth is, you can’t afford NOT to. Your business will never grow if you keep trying to do it all yourself. 

I often refer to Kellie as the glue that holds ZIMMERMAN together or the woman behind the woman. The truth is, she’s the backbone of my company.  She now knows so much more than how to handle the tasks of the admin position. She knows everything about the company, about me, how I run the company, what I need, how I think, and how she can help in order to make me better, which ultimately makes the company better. 

An admin assistant, rather virtual or physically beside you, is not a luxury, it’s an absolute necessity. 

Jessica Zimmerman | Business Blog | The #1 thing I did to take my business from surviving to thriving
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Welcome to the blog

Hi! I'm Jessica Zimmerman, top wedding planner and floral designer.

Born and raised in Arkansas, I’m a proud wife and mama to a 5-year-old daughter and 3-year-old twin boys. A true believer in freedom, flexibility (and of course, incredible flowers), I’m wholly devoted to creating a life I love to live every single day–not just on the weekends. From travel to business to weddings, this blog is full of features designed to inspire other busy mamas (and businesswomen) to make a living from their passion without giving up their lives.

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