Developing a Fresh Look on a Repeat Venue

I try to look at a popular venue where hundreds of weddings have been designed with the exact same layout as a challenge. The very first thing I do is ask myself, "How can I lay this out how it's never been done before?"

BusinessJessica ZimmermanMarch 11, 2019recreating, jessica zimmerman education, JESSICA ZIMMERMAN, jessica zimmerman floral, jessica zimmerman weddings, space, business mentoring, floral education, bridesmaids, reinventing, innovative wedding layoutsComment

How to Stop Making Excuses and Start Making a Business and Life You Love

I’ve been feeling a tug at my heart for a while now. Something inside me is saying it’s time for a change, it’s time to pivot, to try something new. I’ve had a very specific dream for the past 18 years. That dream has evolved over time, but it’s still there. On Mother’s Day, Brian gave me the best gift in the world, rest. He took the kids for the day and I caught up on some much needed rest. Those days of being all by myself all day long are so incredibly rare, but it’s those days when I get my best ideas. I’m writing this post for one reason, because I want to remember this moment. I want to remember this day as the day I finally stopped allowing this dream to be just a dream.

BusinessJessica ZimmermanMarch 6, 2019JESSICA ZIMMERMAN, jessica zimmerman mentoring, jessica zimmerman, jessica zimmerman education, jessica zimmerman floral, no excuses, how to live the life you want, making dreams reality, achieving business goalsComment

Why Site Visits Are Crucial

When I'm first hired to design an event, the very first thing I do is make a site visit. I can't do anything until I've seen the space with my own two eyes. So much depends on the space! For this wedding, when I saw the farmland and particularly this garden with it's wide walkways, I knew we had to set up long tables in the walkways and serve dinner family style. The wooden posts in the garden were begging to be strung with cafe lights.

How to Build Your Team from the Ground Up

If you read my blog a few weeks ago, I talked about THE BIGGEST mistake most creative entrepreneurs are making: not building an effective team. If you haven’t read that post yet, do us both a favor and check it out before you read on!

If you did read that post, then you know I left off by encouraging you to identify your strengths as the leader of your team. You can’t possibly know how to build a team until you know what skills you do have, and which skills you’re lacking! Identifying our strengths gives us the power to own our own tasks and delegate effectively.

Now, for some of you, just admitting that you don’t have all the strengths might feel debilitating. As entrepreneurs, we’re used to doing it all on our own. While that mentality might be helpful for trailblazers, it’s not useful for sustaining a business. Let me say that another way. You’ll probably see a lot of entrepreneurs going at it alone. You will see ZERO successful CEOs with a team of one. In order to own a successful business and live the life you want, you need a team. So, while I feel for ya, get over it! We have work to do.

Jessica ZimmermanFebruary 27, 2019 Comments

Instagram LIVE

If you’ve been keeping up with the blog, you know we’ve been talking about how build your business team from the ground up.

I recently went LIVE on Instagram to share how building my team totally changed the game for me and my business. If you missed out then, but want to hear more about building your team, watch the replay here!

Jessica ZimmermanFebruary 25, 2019business instagram live, strengthsfinder, building a team, making your first hire, hiring your first employee, how to hireComment

Cherishing the Fast-Moving Moments

Had I known, I'm not sure I would have agreed to do it.

See the little girl in this photo. She turned four a few weeks ago. We have never cut her hair. It has grown at it's own sweet, slow pace and I've honestly wished it would stay short forever. As silly as it may sound, there is something about her hair being short that makes me feel like she's still a baby.

PersonalJessica ZimmermanFebruary 25, 2019jessica zimmerman family, JESSICA ZIMMERMAN, jessica zimmerman, growing up, family, parenting, qualitytime, balancing work and motherhood, momprenuer, mom life balance, work at home momComment

jessica_zimmerman_events_floral_education_wedding_planning_education_set_up_delivery.jpg — Welcome to the blog

Hi! I'm Jessica Zimmerman, top wedding planner, floral designer, and founder of Zimmerman Events and Education.

I teach fellow wedding professionals the exact systems, sales processes, tools, scripts, and templates I used to make a (six figure) living designing flowers and planning weddings, all while raising my three kids. Because what's the point of owning your own business if you can't live your dream life?

I've been named a top wedding planner by Southern Living magazine, and have my wedding and floral work featured in PEOPLE magazine, Martha Stewart Weddings, Brides, Once Wed, and more.

And my signature straight-shooting business insights have been featured in Forbes, Entrepreneur, and Business Insider.

Join me on this journey and get my best tips and tricks by tuning into the blog each week, and follow me on social media with the links below.

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AUG 8, 2019

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