How I Get the Content of My Newsletters


If you are a wedding planner or a floral designer and you aren't yet on my newsletter list, here's what I want you to know: I don't just send stuff out for the heck of it. I don't look at it as a "list". I know behind every email address is a real person.

I know you are working your tail off trying to grow your business while simultaneously struggling to have any kind of personal life. I know behind that email address is a wife at home in her bed with her lap top ignoring her spouse because she needs to get "just a little more work done". I know behind that email address is a mom who is constantly going between checking her inbox and trying to keep her children entertained, and feeling guilty that her attention is constantly divided. I know behind that email address, you are a good person who is working hard and beating yourself up because you have so many questions and you have no idea where to find the answers.

How do I know? Because not long ago, I was that person.

I genuinely and thoughtfully decide what I would have wanted in my inbox a few years ago when I was struggling so much. Every single week, I go back to those tough years and I think: what would have helped?

This is how I come up with the content I share with you every Sunday— a mixture of tough love, vulnerable stories, real wedding inspiration, and all the freebies I can give.

So if you're not on my newsletter list, get on there. And if you know someone who would benefit from receiving this kind of thoughtful content in their inbox each Sunday, be a friend and tag them below. We are all just trying our best, and the more support we have, the better!

Image: Heather Payne Photography


Welcome to the blog

Hi! I'm Jessica Zimmerman, top wedding planner and floral designer.

Born and raised in Arkansas, I’m a proud wife and mama to a 6-year-old daughter and 4-year-old twin boys. A true believer in freedom, flexibility (and of course, incredible flowers), I’m wholly devoted to creating a life I love to live every single day–not just on the weekends. From travel to business to weddings, this blog is full of features designed to inspire other busy mamas (and businesswomen) to make a living from their passion without giving up their lives.

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Tune in to the Zimmerman Podcast!

AUG 8, 2019

Entrepreneurs Looking for More

Meet host of the Zimmerman Podcast, Jessica Zimmerman, as she shares what it takes to grow your business while living the life you love. To make sure you never miss an episode, hit subscribe now!


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