“The first time I listened to one of Jessica's webinars I knew immediately there was something different about what she had to offer. So many times people get drawn in by the "fluff," the stuff people say just to sell something usually. With Jessica she was giving so much good knowledge away for free already. I learned so much from her free series and paid series that I have already seen a drastic change in my clients and pricing just from applying what I learned in the past few months. I wish I had this knowledge years before, I could have myself time and heartache I have no doubt. I can't believe the heart Jessica has and her willingness to share her gifts, she truly is a gift to this industry.”
—Valerie Painter Love Greyson Events Grand Rapids, MI
“The course that Jessica Zimmerman offers is invaluable! I purchased the Business Behind the Blooms course and it really gave me the confidence to turn something I like to do into a legit and profitable business. She gives you the practical tools that you can immediately start using in your business, and I saw the results of the course right away. As a creative its hard to view yourself as a businesswoman, but by the end, I had the determination to run my business the way it should be run. I felt like I had control over the direction of my company and it now had a purpose and a goal. Business Behind the Blooms really gives you a solid foundation for a successful and profitable business. Not only do I love the course, I loved Jessica. She is talented, honest and one smart businesswoman! Thank you for sharing your story with all of us!”
“I have a new enthusiasm for the business side and have implemented some new changes into my proposal and sales process. I love that I can refer back to it at any time.”
—Linda Montuori Blush Floral Design Studio Bel Air, MD
“I now am much more disciplined about setting boundaries and the hours I work and the days my little man (he's 3) is at home with me are exclusively 'mummy days' (my first thank you to you and lesson from BBB).
I have a background in running someone else's business so consider myself pretty knowledgeable and fairly comfortable with everything admin, tax compliance etc. However even with all of my business experience, each industry is unique and I knew that I needed to find out more about how to run a wedding flower business.
BBB has given me insights into how I should write my contracts specific to the wedding industry and perfect my processes for proposals and booking clients. I'm a newbie to the floral industry having started Bloom & Bush a little over a year ago. Whilst I have done a number of weddings already last season, I've invested much of my time over the past 6 months working really hard on the behind the scenes, in particular on my website and SEO to get more visibility in the market (in the last month I've gone from not ranking at all to appearing sixth on the first page of google searches!!), my processes, contracts, price guides etc and I'm ready for the upcoming wedding season.
I've followed much of your advice in regard to sales process which for me has been the most valuable part of BBB. Like many florists, I'm often approached for a quote via email where they provide a list of what they want and ask 'how much?'. But I always revert back to my process. A 'thank you for reaching out, let's schedule a time for a chat' email and in that email I request more information via a link to a hidden contact form I developed in the back end of my website which asks couples for all of the information that I need prior to meeting with them. To date, every single couple that I have met with has gone on to book me. I have received really wonderful feedback from them about my process telling me it's personal, detailed and gives them confidence which is one of the reasons that they chose to meet with me over other florists.
I used the BBB proposal template as inspiration to create my own proposal template, which I feel definitely sets me apart from other florists in my area and makes my proposal process much quicker. My couples always compliment me on how beautiful they are. My hope is that they feel that if that's the kind of effort and detail that I give to a proposal, then they can confidently know that the rest of their experience with me will be personal and detailed.
As to the question of BBB being relevant to regions outside of the US, I feel it's not so much the region that you are in that determines what applies to you and what doesn't, but rather the stage of business you are in. As a first year florist I wouldn't feel comfortable charging the same rate as someone who has been in the business for 20 years, however it's really useful to know that what I am charging is reasonable and it also gives me a level to strive toward in the coming seasons. I would say to others to take on board information from BBB that is relevant to you right now in the stage that you are in, knowing that you're working towards implementing all of BBB as you grow and develop your brand.
Thank you so much, Jessica, for sharing your knowledge and enthusiasm for business. I'm both a passionate learner and passionate about sharing knowledge to benefit others, so you have my absolute respect and gratitude.”
—Kerrie Glover Bloom & Bush Rosebud, Victoria, Australia
“Owning a business can actually be a lonely experience. Yes, it’s rewarding. And, yes, it has plenty of amazing perks; choosing your own schedule, being your own boss, creating your own work environment. Everyone will tell you that its hard work, a long up-hill road; but let’s address the fact that it can feel a little scary when that road seems single-filed, you’re leading the way and on either side, you risk falling down the steep embankments of burning-out or loosing it all.
As a business owner for seven years, I have slowly marched my way up that hill. Usually happy, with plenty of iced chai, a few curse words and tears sprinkled here and there; I keep marching. But I look to the left and the right and sometimes I just want to know “Am I doing this right?”
I’ve gotten plenty of good advice from successful business men, my local chamber of commerce and other entrepreneurial friends with well meaning stories or encouragement but none of them could address some very specific issues of the wedding industry, bridal clientele and most importantly how flowers can bring home the bacon.
I consider the course ‘The Business Behind the Blooms’ as a much-needed road map, and safety rope for that steep hill. Depending on the day, I might even consider it a high-five, a hug or a sit-down-talk-it-out curl-up-on-the-couch-with-a-cup-of-coffee-and-a-close-friend kind of conversation.
BBB is real-talk for floral designers and wedding professionals. Its gorgeous layout and design make it easy to navigate. But make no mistake, its not frilled or fluffed. It’s the nitty-gritty, day-in-and-day-out information and encouragement that all floral designers need.
I can say whole-heartedly that BBB is the best investment I’ve made in my business (any myself) since I started this crazy journey.”
—Katie Rae Roach The Katelier Knoxville, TN
“When I found out about Jessica Zimmerman, it was because I had stumbled across her Instagram. I was instantly drawn deeper into her page because her posts were just so gorgeous. I began to read her captions and thought to myself, "This girl is not afraid to be REAL!". Shortly after following her feed, she announced The Business Behind the Blooms course and I wanted to know more about it. I did not even 'know' this person, yet I felt so compelled to learn all that I possibly could from her! I attended every single free webinar she hosted the weeks before her launch and asked, what felt like, one million questions to her and her assistant, Kellie. Not once did I feel like a burden and I truly felt like she wanted to REALLY help this beginner learn all of the things! I sat on it for a few days - this was such a huge investment of my personal money and what if I regretted it? How soon would I find out that this could potentially not be worth the money spent? So many thoughts swirled through my brain for days.
After much contemplation and weighing out the pros and the cons, it truly came down to what I did not know and what her business memoir offered - and it offered all of the things I felt so confused about! I did it! I purchased The Business Behind the Blooms and dove right into the reading! I can say that without a doubt, my favorite chapter is the PRICING GUIDE. This chapter alone is worth more than what the entire course cost. I simply did not know just how much money I was LOSING until I read this chapter. I did not know about up-charging, outsourcing and how to even price my work. I simply played a guessing game. After wanting to crawl into a dark hole in embarrassment, I overcame that. I did 1:1's with Jessica and talked through the questions I had. She simply broke it down to us all needing to make money and was so real with how pricing actually SHOULD be. I could charge for things that I did not know I could charge for and find myself constantly referring back to this chapter. Eight months later and I still have yet to find a regret in my decision to invest into The Business Behind the Blooms. Not only did I learn how I was losing money, but I became confident in how to talk to my clients and how to talk about money without feeling ashamed for my pricing and worth. I gained the confidence I always wanted because I was learning more about how to be financially smart and to leave the guessing game behind me! Emotionally pricing to book the client is long GONE! .”
—Raven Hill The Botanical Studio Atlanta, GA
“I am starting my second year as a wedding planner and am a innate learner. As I think about growing my business, I want to provide myself with information to make wise decisions. I don't let not knowing everything inhabit me from taking risks, but as a business owner in other industries I believe in having key pieces in place first. Unfortunately I learned the hard way (much like yourself) and have taken a more diligent and calculated approach to growth. Does that mean putting the time in? You betcha. Business Behind the Blooms provides me a look at the floral industry more intimately and allowing me to discover if this is the road I would like to see my business grow. I'm not afraid of working hard and that is how I am drawn to Jessica. She almost failed and is not afraid to share her story. Also that she was not a florist to begin with and I see so many similarities that I'm always curious how you got where you are. What route did you take and you share it. There is so much secrecy around the wedding industry, but funny thing about this is the amount of information that is available compared to 10 years ago.”
—Margie Merchant Indigo Events Aurora, NE
“It would be impossible to count all the ways that Jessica has helped me in my career so far. Thank you so much for all that you've done — Not only have you been a fantastic mentor to me, but you have taught me how to mentor other people. You have taught me to stand my ground and have the kind of career that I can be proud of. I count myself lucky for having had your mentorship and Business Behind the Blooms. Excited for many more years of mentoring and guidance with you! XO“
—Megan Friedl Floral & Design House Windsor, Ontario, Canada
“I was lucky enough to come across BBB during the early stages of starting my Floral Design business. BBB has been an invaluable investment in more ways than one. It give me all the tools I needed to set up my Floral Design business with confidence and to be profitable and enjoyable right from the start. It also provided so much information that I could implement in my jewellery business which I have owned for 12 years. So much of the info in BBB transcends the floral world, it is simply great business practices full stop. Thank you Jessica for being so generous with your story, and imparting your knowledge so others don’t have to make the same mistakes you did.”
—Erin Venville Erin.K Floral Design Melbourne, Australia
“Based in Australia, I wondered if BBB would be specific enough for me. It was!
There was no regional specifics and I could easily apply everything in the course to my home base in Melbourne. It would be applicable to any region or country and I am so glad I purchased the course!
BBB helped me steer the direction of my business and ensure that I am pricing correctly and presenting beautiful proposal templates that take me less than half the time they used to!
I also learnt to value my time with my family and ensure that I was paying myself for being away from them and that I could do this by selecting the right bride, and pricing the wedding properly.
After finishing BBB I booked my first wedding in 3 years where I knew I was making a real profit! I am not afraid to ask for what I deserve now and am happy letting go of brides who don’t suit my style or ideal as I know they will be a time drain which I would rather spend with my family.
So glad I know my worth and skills now and how to present them to lock in ideal brides!
I recommend this course if you want to regain your business (and your time) and take back control of your business - such an empowering feeling!”
—Lauren Schotting To Embellish Melbourne, Australia
“I found [BBB] extremely helpful! I feel it’s a course that is relevant to any florist regardless of country. Whilst there are some things that would need adjusting eg currencies. and a few customs that we don’t necessarily do here in Australia the fundamentals of the course are absolutely relevant and I wish I had learnt these lessons sooner! I think the BBB is a must for any florist as it’s so refreshing receiving such open honest advice that takes the stress out of running a business.
And on a side note, the course is presented in such a lovely way it’s a pleasure to keep learning!”
—Clare Pixton Clare and Fleur Events Sydney, Australia
“Jessica has a way of being so real and honest I stumbled across BBB on Facebook and after watching a couple of webinars I was hooked. Jessica has so much knowledge and it’s all in her course BBB.
BBB is many things to me, it’s a guide when I have questions about my business and I’m not sure who to ask, it’s a step by step course on how to go about day to day runnings of my floral business, more than anything it has been a confidence boost to back myself. Whenever I feel like I’m losing my way or doubting myself I know I can watch a webinar, read through BBB and re focus on what I’m building for mine and my families future.”
—Lisa Redmond Lisa Jane Lush Cakes and Florals Perth, Western Australia, Australia
“Since purchasing BBB we feel more in control of our business than ever and have noticed how much smoother and more time effective everything is running. We also feel clearer than ever about our vision and our goals, and everything else just seems to be falling into place. Our booking rate has improved dramatically, which we credit 100% to your sales process chapter. A year ago we felt in a complete rut with receiving quotes through of weddings that were not our style. However, now we have rebranded and love the style of every enquiry that we get. We are targeting the clients we want and feel energised and re-inspired as a consequence. Even though we are in Australia, we have found BBB to be an invaluable tool to growing our business in the way we always wanted but weren't sure how. Thank you for this wonderful course and continued support you offer after purchase.”