The Business Behind the Blooms

Over 100 life changing stories
and counting!

Every week we get emails hearing about an incredible story or a breakthrough. These are just the people that share it!

 
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“BBB is all the unanswered questions, answered.
“BBB is all the unanswered questions, answered.

It’s beautifully arranged in a way that brings me back to being that optimistic person who was courageous enough to start doing things on their own. I not only have what I learned from BBB but also a new family of like minded individuals who make this mission seem a little less daunting.”

—Maher Haroun
Florals by Maher Haroun
Orange County, CA

“I am reading BBB for the second time.”
“I am reading BBB for the second time.”

“I’ve only had my business for the past year and a half and I have tried new things to get clients, always wondering if I was doing things the right way. I am reading BBB for the second time and making it my business plan. I’m taking each chapter and dissecting it so I can apply it to my business.”

—Shanda Zelaya
Flor de Casa Designs
Washington DC

“I booked my first $20,000 wedding this season.
“I booked my first $20,000 wedding this season.

I was an established wedding planner — when I first started in florals, I found it very intimidating. Like an 'ole boys club' that I couldn't join. Jessica, you didn't just break down that barrier, you quite literally smashed down the entire building. I booked my first $20,000 wedding this season.”

—Abby McKinney
Heirloom Event Co
Chicago, IL

 
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“I now realize my value, and I'm getting paid.
“I now realize my value, and I'm getting paid.

Since I purchased BBB, launched my new website and business systems, within a few days (literally) I received my ideal clients who paid for a consultation fee with budgets over $5k. I would never have imagined charging clients for a consultation fee with the fear of not getting clients. But I was so wrong!”

—Linda Moua
Verdure Floral & Events
Minneapolis, MN

“I have been doing weddings for about 20 years, for family and friends, as I worked as a School Administrator.
“I have been doing weddings for about 20 years, for family and friends, as I worked as a School Administrator.

As a Wedding Planner and Floral Designer, finding BBB has been the greatest encouragement and I can't wait to launch my business in May! I also loved that you did courses and self-taught because that is exactly how I have developed as a designer!”

—Ronda Hilman
Rose and Pine Events and Design
Washington State

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“BBB has been the best investment I have made for my business this year. As a wedding planner who is adding floral design to my packages for the first time this year,
“BBB has been the best investment I have made for my business this year. As a wedding planner who is adding floral design to my packages for the first time this year,

I knew I needed to invest in education to set myself up for success. I just booked a wedding last week, that I will get my investment back in buying BBB, and that is from only one wedding! With having the planning experience, I knew I wanted to be able to have a good foundation with adding florals to my business. I now feel confident in how I am going to price for weddings, and moving forward how to make money! I love how Jessica's teaching has made me more business minded and empowered to truly take myself and my business more seriously. Thank you, Jessica, you are such a gift! Also, I am so excited to hear you are adding the planning portion to BBB next year. With that information, I know it will be so valuable to elevate my planning experience for my clients and learn even more!”

—Erin Day
Erin Day Events
Olympia, WA

“BBB has transformed my mind in the way I approach my wedding flower business. Learning about Jessica's story and applying so many of the techniques found in BBB, I have re-evaluated how and why I am building my business. I have adopted many of the

“BBB has transformed my mind in the way I approach my wedding flower business. Learning about Jessica's story and applying so many of the techniques found in BBB, I have re-evaluated how and why I am building my business. I have adopted many of the processes presented in BBB so that I can systematize my business, be more profitable, and take back control over my schedule and life outside of business! It's given me the confidence to grow my business in a much happier and creative way that is true to my beliefs. Aside from BBB itself, the access to webinars and contact with Jessica and her team has been an invaluable platform to ask questions and get answers. They really do care about all of their Bloomers!”

—Alexandra Highet
Forever Wildfield
Toronto, Ontario, Canada

“I was feeling quite lonely in this business venture. I wasn’t making any money, I was overspending, and investing in programs that were a waste of time. I’m not married, I work full time as a horticulture teacher, and I was just feeling so overwhel

“I was feeling quite lonely in this business venture. I wasn’t making any money, I was overspending, and investing in programs that were a waste of time. I’m not married, I work full time as a horticulture teacher, and I was just feeling so overwhelmed, even hopeless. I love what I do, I love everything flowers, but things seemed so impossible! I was so unhappy trying to pursue my dreams of creating a business that will be a legacy for my family. It’s no longer a hobby for me; this will be my future and the future of my family. The Business Behind Blooms has really given me some direction and hope that all things are possible. I’m so much more efficient, and I’m finally creating systems that work for me and the lifestyle I want to live. BBB is a blessing. It was worth every penny!

You have no idea what a blessing you have been for my business and my life. It’s insane how much I have grown and I am still growing reading BBB. I truly want to live the dream and have a family and create a life that I can be proud of. I don’t have a husband or children yet but I want to and it seemed that I couldn’t have a family and a business and a career. It all seemed so impossible. You have given me hope.

When reading the course it was as if I was reading about all my mistakes. I could relate so much it was insane. Thank you! Because of the [course] I haven’t given up. ”

—Brittney Kee
Brittney Kee Floral Design
Chicago, IL

 
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“I'm a new bloomer. I read it in one fell swoop and enjoyed every bit of it! I'm starting to slowly implement several factors of the Ideal Client chapter on my website. Your book and webinars are always the needed motivation and inspiration I need t

“I'm a new bloomer. I read it in one fell swoop and enjoyed every bit of it! I'm starting to slowly implement several factors of the Ideal Client chapter on my website. Your book and webinars are always the needed motivation and inspiration I need to keep moving forward and staying positive and confident in my business. Truly, I enjoy your fun and hilarious personality and lap up all of your advice!”

—Cindy Magan
Hillside Blooms Floristry
Colfax, CA

“BBB has been a game changer. Its opened my eyes to how to run a profitable business, which in turn has opened doors, which has turned doubt and constant angst to excitement towards the business side of floristry. I am a single mother, to three teen

“BBB has been a game changer. Its opened my eyes to how to run a profitable business, which in turn has opened doors, which has turned doubt and constant angst to excitement towards the business side of floristry. I am a single mother, to three teenagers and am now fully self supporting them and myself without any aid from their father. It has given me confidence, courage and increased creativity. Immense gratitude to Jessica and her team.”

—Clara Barthorp
Wilde Thyme
Jersey Channel Islands, UK

“Since opening my own floral design studio I have enjoyed the creative design aspect. On the business end of things I have struggled for years to have a consistent process in sales, bookkeeping, and marketing. I have attended floral education classe

“Since opening my own floral design studio I have enjoyed the creative design aspect. On the business end of things I have struggled for years to have a consistent process in sales, bookkeeping, and marketing. I have attended floral education classes and design tutorials but have never felt empowered or adequately directed to improve the business functionality. BBB has give me direction, inspiration, and guidance to put processes into place that I can fall back onto. In knowing my business practices I have more confidence while interacting with my clients to educate them as well as direct and lead consultations.”

—Colleen Elkins
Botanikal
Billingham, WA

 
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“BBB gave me tons of new knowledge, many ways to improve what I’m already doing, as well as assuring me I’m not alone in the boat. While I valued every bit of information in BBB, one thing that hit home is where you talk about [a former employee]. I

“BBB gave me tons of new knowledge, many ways to improve what I’m already doing, as well as assuring me I’m not alone in the boat. While I valued every bit of information in BBB, one thing that hit home is where you talk about [a former employee]. I’m hoping I can come across people like Kellie and Danae whom I can totally trust and enjoy working with.”

—Eriko Wadsworth
Annalisa Style Flowers
Tenafly, NJ

“If anything, BBB has given me the confidence to be able to do this business in an area that is a little harder than the city life. Rural Nebraska is tough. But BBB gave me the knowledge and confidence that if you want it, execute it correctly, and

“If anything, BBB has given me the confidence to be able to do this business in an area that is a little harder than the city life. Rural Nebraska is tough. But BBB gave me the knowledge and confidence that if you want it, execute it correctly, and believe in your talent, you can and will have a successful business. All the little details from the beginning of the process to the end are really what made me go back to the drawing board and think about how I want to portray myself and my business. Honestly, I don’t think BBB would be the same if it weren’t Jessica leading it. It’s who she is. I hang on every word and really think through it and from the moment I found her profile about two years ago, I felt like I needed to learn from her. BBB is my business lifeline. I bring the talent, but BBB gave me the ability and knowledge to put it on display. THANK YOU!!!!!”

—Erin Weides
Flower It
Seward, NE

“I’ve been a bloomer for a month and a half now. BBB has guided me to understand and to finally open my mind on how to have a better business process; which right now I’m working on it, to improve the process and have a successful wedding and event

“I’ve been a bloomer for a month and a half now. BBB has guided me to understand and to finally open my mind on how to have a better business process; which right now I’m working on it, to improve the process and have a successful wedding and event design business.While reading it, some of the things that Jessica Zimmerman explain why she does not recommend doing certain things, was happening to me in that moment or had happened before, it’s been a wake up call! I’m glad I have found Jessica Zimmerman’s webinar and BBB, because even though I only have 2 1/2 years officially in the business, I didn’t know how to make it work and was ready to quit.”

—Eva Ferrerias-Pichardo
Showpiece Events
Brambleton, VA

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“I've thoroughly enjoyed learning from you Jessica and all of the resources you've invested in your own continuing education. There are a lot of practices I've been working into my own business including removing email from my phone which has been a

“I've thoroughly enjoyed learning from you Jessica and all of the resources you've invested in your own continuing education. There are a lot of practices I've been working into my own business including removing email from my phone which has been a game changer.”

—Gina Jokilehto-Schigel
Shi Shi Events
Cleveland, OH

“2017 was our 3rd year in business. It was the year we finally got a studio, the year we grew tremendously, and the year we completed 71 gorgeous weddings (41 of which we’re completed Sept-Nov 2017). To say we were burnt out and overwhelmed is a hu

“2017 was our 3rd year in business. It was the year we finally got a studio, the year we grew tremendously, and the year we completed 71 gorgeous weddings (41 of which we’re completed Sept-Nov 2017). To say we were burnt out and overwhelmed is a huge understatement! I’d started to think I didn’t love my business anymore and I felt like a prisoner to my work. I also felt guilty because it seemed like I had the growth and everything I had worked and prayed so hard for but still wasn’t happy because I had no time to enjoy life outside of my business. Thankfully, The Business Behind the Blooms has given me my confidence back and shown me that it’s okay to think and make decisions like a business owner with the bottom line and my lifestyle in mind! As an entrepreneur, if you’re not looking out for your well-being, who is? It’s easy to say “Yes” to a million things in order to please others, but to say “No” more often as an investment to the things that are precious to you pays huge dividends! This course has been an excellent tool to get me back to the basics, and a great reminder to run my business instead of being run by my business! I love anything that has to do with business strategy and this course has been so helpful in making plans for growth for our business! Jessica is such an encourager and truly feels like an open book. The BBB has a way of reassuring you that you CAN own a successful business and have a life too. And a bonus...you don’t have to feel one bit guilty for being in it to make real money! Thanks so much for such an amazing tool!”

—Jayla Jordan Metts
Blushington Blooms
Fort Worth, TX

“Jessica and The Business Behind the Blooms have been a much-craved, high-quality, no-nonsense, yet nuanced and authoritative educational resource for me as an up-and-coming business owner. The energy and passion that permeate the Zimmerman collecti

“Jessica and The Business Behind the Blooms have been a much-craved, high-quality, no-nonsense, yet nuanced and authoritative educational resource for me as an up-and-coming business owner. The energy and passion that permeate the Zimmerman collective inspire me to stay deeply connected to my "why" for taking the merchant/ownership mentality I'd gained in the worlds of both non-profit administrative work and six years of retail management with a merchandizing + display arm at Anthropologie into my very own company, because let's be real--it IS different when you are the one at the helm for the first time, and there are a million questions that might rock you, even if you are an all-around competent person. The Business Behind the Blooms has given me critical insight into how to stay in control of the conversation and yet stay incredibly sensitive to client needs. It has given me straight-talk about pricing, budgeting, and asking for what you are worth after careful evaluation of the same. The program has been exemplary of branding consistency, clarity of message, goal-driven approaches, and empowerment for women in leadership roles. I have feel so much more confident in my first "big-girl client" interactions since becoming a Bloomer, and so far in 2018 after adopting and implementing some of Jessica's strategies have seen a 100% conversion rate on my qualified leads for wedding clients! I'm so grateful to this vivacious expert for sharing her seasoned advice with other flower people who are likewise interested in moving the industry forward.”

—Hannah Lowery
Edges Wild Studio
Houston, TX

 
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“BBB is my motivation to not give up and and have trust in myself. Easier said than done, of course, but hearing how Jessica grew her business with similar challenges, why not learn from those before me vs. "reinventing the wheel." I am a designer b

“BBB is my motivation to not give up and and have trust in myself. Easier said than done, of course, but hearing how Jessica grew her business with similar challenges, why not learn from those before me vs. "reinventing the wheel." I am a designer but I need help on the business side, and why I wanted to learn more about BBB.”

—Joie Pham
Luxe Petals
Dallas, TX

“I've invested in several florist courses and spent thousands of dollars on online education, but nothing has brought more value to my young business in such a short amount of time than Jessica Zimmerman's The Business Behind the Blooms. In the cour

“I've invested in several florist courses and spent thousands of dollars on online education, but nothing has brought more value to my young business in such a short amount of time than Jessica Zimmerman's The Business Behind the Blooms. In the course, she taught me step-by-step the most effective ways to communicate with clients that get RESULTS! Jessica's writing was both personal and professional, making it an easy read and completely relatable. It helped me evaluate what I really want my business to look like and how I can actually achieve it. I booked what I would call my "dream wedding" in less than a year being in business because of Jessica's course. I'm now attracting and booking the RIGHT clients and getting paid for the quality of work I do. The value in the course and her continuing education is priceless. I'm forever grateful to Jessica for putting this course together and for being an incredible mentor to me!”

—Megan Wise
Finding Flora Megan Wise
St. George, UT

“Can I just say how very thankful I am to have discovered you last fall?! I missed the cut off for BBB then and told myself I would not miss it in the spring. I got on that wait list and purchased it the first day I could. Seriously, you have given

“Can I just say how very thankful I am to have discovered you last fall?! I missed the cut off for BBB then and told myself I would not miss it in the spring. I got on that wait list and purchased it the first day I could. Seriously, you have given me the courage I needed to boost my business. This is my second full year in business and I can already see a jump in my sales average. I'm not under pricing anymore for fear of losing a client to someone more known. I am confident enough now in my abilities to charge what I should have been the whole time. I just booked my first wedding over $4000. Thank you!!”

—Melissa Haber
Honey & Sage Flower Studio
West Lafayette, IN

 
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“BBB has completely changed my business and my life. I never thought I would book anything over $2,000 and now I’m averaging $8,000! I am so grateful that Jessica shares with us exactly what she does and what makes money. After implementing everythi

“BBB has completely changed my business and my life. I never thought I would book anything over $2,000 and now I’m averaging $8,000! I am so grateful that Jessica shares with us exactly what she does and what makes money. After implementing everything she shares in BBB, I’m making money now too! I believe people are put in our lives for a reason, and I am so grateful I was able to find Jessica, purchase her memoir, and actually become profitable. It feels so good to be able to bring home a paycheck and help support my Family.”

—Natalia Januszewski
Violet Rose Floral
Utica, MI

“In a wedding industry where workshops, courses, and "how-tos" were everywhere, The Business Behind the Blooms stood out as being more than a way for the owner to make income in their off-season. It was a tell-all of how Jessica Zimmerman took a fin

“In a wedding industry where workshops, courses, and "how-tos" were everywhere, The Business Behind the Blooms stood out as being more than a way for the owner to make income in their off-season. It was a tell-all of how Jessica Zimmerman took a financially dying business and made it an incredibly profitable business to allow her to live a life she loves. I always knew I wanted to own my own business, and Jessica's heart to have a real profitable company that allowed her to be there in the lives of her family hit home with me. This course was my first investment in myself before I started my business. It has literally helped me every step along the way, from creating my website, to mapping out my sales process, to leading my first bridal consultation, to my first wedding and now 10 months in I still refer to it on a weekly bases. The Business Behind the Blooms helps you lay a foundation that's strong and durable for your business. In a world where starting a business may just seem like making a website and an instagram account, it's much more. The Business Behind the Blooms takes Jessica Zimmerman's trials and teaches others how to avoid making the same mistakes. A strong infrastructure and foundation is crucial to build a floral business that does not take over your entire life or simply die out financially. The Business Behind the Blooms is the resource to invest in for wedding planners and florists in every stage of their business.”

—Paige Gresham
Pridmore Design
Philadelphia, PA

“I've been in the flower business for 11 years. Mostly, I'm a flower grower and I added designing 4 years ago. When it comes to floral design, I've paid for and taken lots of on-line education from leading designers to better understand design, how

“I've been in the flower business for 11 years. Mostly, I'm a flower grower and I added designing 4 years ago. When it comes to floral design, I've paid for and taken lots of on-line education from leading designers to better understand design, how to properly price and present quotes, and grow the design side of my flower farm. When it came to the business side of flowers, none of them gave me the processes & procedures. None of them gave the language and confidence. None of them gave me specific, actionable steps that actually grows a business. I was skeptical about BBB...is this really going to be worth it and give me what the others did not? But as I move into my season, having implemented and digested all that was presented, I find myself using what I have learned and being confident about my choices. BBB will probably be the one course that was the clincher to my overall success...and it was the one course I was most skeptical to buy. Go figure. The Business Behind the Blooms took off years of errors and put me on the right track. That means everything to my success as a floral business.”

–Paula Rice
BeeHaven Flower Farm
Bonners Ferry, ID

 
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“BBB has been able to not only teach me some solid business practices to help my baby business get stronger, but the thing I truly love is that Jessica thinks outside of the box and is not afraid to not follow the main stream. I have had several tho

“BBB has been able to not only teach me some solid business practices to help my baby business get stronger, but the thing I truly love is that Jessica thinks outside of the box and is not afraid to not follow the main stream. I have had several thoughts on how I want to run my business and wasn’t sure I had a clue what I was thinking was right until I heard a Jessica say something similar. I love the freedom she encourages us Bloomers to have in just being ourselves.”

—Rachel Dummeldinger
Ardour Complete Wedding Services
Plant City, FL

“BBB is my business Bible, this course has changed my life and the way I do business. Four days after my purchase, I got my first 1st wedding and booked it!!!!! I made back the entire purchase cost of BBB. I was a new florist looking for someone to

“BBB is my business Bible, this course has changed my life and the way I do business. Four days after my purchase, I got my first 1st wedding and booked it!!!!! I made back the entire purchase cost of BBB. I was a new florist looking for someone to teach me the business of it all. It’s one thing to create, but another to know the business of it all. The Zimmerman Team has put something together so special and I am forever grateful. You guys have truly blessed my business with BBB. Thank you!”

—Sophia Billotti
SB Floral Designs
Rochester, NY

“I am a new bloomer, but I have been following Jessica through her webinars since last year. I learned so much from just her free webinars and it changed my business drastically. I connected with Jessica's story instantly, I'm a self taught florist

“I am a new bloomer, but I have been following Jessica through her webinars since last year. I learned so much from just her free webinars and it changed my business drastically. I connected with Jessica's story instantly, I'm a self taught florist who really just wants to own my own business. :) I knew I wanted to take the leap and purchase BBB this year because I am really trying to break into the higher end clients in my community, and become known outside of my community as well. I had so much success with her free information I knew purchasing the course would be worth it. It is already making me feel so confident in my processes and to me that is worth any price. I completely relate to Jessica's non-traditional processes, and that has given me so much hope that what I have been doing isn't crazy.”

—Saige Laughlin
Elizabeth Mckenzie Florals
Kansas City, MO

 
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“Growth. Not only BBB, but so many other aspects of Zimmerman's educational arm. Last fall when I first became aware of Jessica and Business Behind the Blooms, it was a little too soon in my entrepreneurial journey to make the full leap, but between

“Growth. Not only BBB, but so many other aspects of Zimmerman's educational arm. Last fall when I first became aware of Jessica and Business Behind the Blooms, it was a little too soon in my entrepreneurial journey to make the full leap, but between then and now, I made time for every free webinar and implemented every system and bit of wisdom she advised. It took only a matter of months with Jessica's help to leave BOTH my part-time jobs and make my side hustle/passion, a full-on career. AND be in a position to invest in BBB. Now, as an official Bloomer, I have all of the tools - and as a result, the confidence - to continue to build a business that stands out, that is different from the rest. It rarely is or will be easy, but having Jessica and team Zimmerman in my corner is beyond the best support a boss babe could ask for!”

—Sara Darling
Rose Coloured
Miami, FL

“It is a source of refreshing honesty, a confidence builder and a kick in the pants in terms of my business savvy. I so appreciate Jessica (and team!) for sharing candidly what works and what doesn't-- I feel like I'm learning from my best friend (w

“It is a source of refreshing honesty, a confidence builder and a kick in the pants in terms of my business savvy. I so appreciate Jessica (and team!) for sharing candidly what works and what doesn't-- I feel like I'm learning from my best friend (who has lots of experience and knows her stuff!) I feel empowered to take steps forward and make the necessary changes so that my business flourishing--but so does my family.”

—Sarah Burke
Gathered Floral Design
Highland Village, TX

“Honestly, BBB has taught me the hard stuff. Some of the topics in the training I didn't even know existed in the floral business. I'm so glad I purchased BBB so that when I'm ready to start my own business I have the tools I need to hit the ground

“Honestly, BBB has taught me the hard stuff. Some of the topics in the training I didn't even know existed in the floral business. I'm so glad I purchased BBB so that when I'm ready to start my own business I have the tools I need to hit the ground running and be successful!”

—Sarah DeForest
Fort Worth, TX

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“The first time I listened to one of Jessica's webinars I knew immediately there was something different about what she had to offer. So many times people get drawn in by the "fluff," the stuff people say just to sell something usually. With Jessica

“The first time I listened to one of Jessica's webinars I knew immediately there was something different about what she had to offer. So many times people get drawn in by the "fluff," the stuff people say just to sell something usually. With Jessica she was giving so much good knowledge away for free already. I learned so much from her free series and paid series that I have already seen a drastic change in my clients and pricing just from applying what I learned in the past few months. I wish I had this knowledge years before, I could have myself time and heartache I have no doubt. I can't believe the heart Jessica has and her willingness to share her gifts, she truly is a gift to this industry.”

—Valerie Painter
Love Greyson Events
Grand Rapids, MI

“The course that Jessica Zimmerman offers is invaluable!  I purchased the Business Behind the Blooms course  and it really gave me the confidence to turn something I like to do into a legit and profitable business. She gives you the practi

“The course that Jessica Zimmerman offers is invaluable!  I purchased the Business Behind the Blooms course  and it really gave me the confidence to turn something I like to do into a legit and profitable business. She gives you the practical tools that you can immediately start using in your business, and I saw the results of the course right away. As a creative its hard to view yourself as a businesswoman, but by the end, I had the determination to run my business the way it should be run. I felt like I had control over the direction of my company and it now had a purpose and a goal. Business Behind the Blooms really gives you a solid foundation for a successful and profitable business.  Not only do I love the course, I loved Jessica. She is talented, honest and one smart businesswoman! Thank you for sharing your story with all of us!”

—Stephanie Commisso
BLUUMBLVD
Brampton, Ontario, Canada

“I have a new enthusiasm for the business side and have implemented some new changes into my proposal and sales process. I love that I can refer back to it at any time.”
“I have a new enthusiasm for the business side and have implemented some new changes into my proposal and sales process. I love that I can refer back to it at any time.”

—Linda Montuori
Blush Floral Design Studio
Bel Air, MD