The Business Behind the Blooms
Over 100 life changing stories
Every week we get emails hearing about an incredible story or a breakthrough. These are the international people that share it!
“I ordered BBB at the start of the year when Peony and Gold was only months old. I knew exactly what I wanted to achieve with the business, but wasn’t sure how to get there. Its not exactly like you can go and ask your competitor how they price their designs or manage their social media! BBB was the boost of confidence I needed to run the business how I knew it should be. I was a bit worried that BBB would be too “American” for an English business but there was no-one over here offering what Jessica was, so I went for it. I could not be happier! I have several “dream clients” booked in and I know there will be a lot more to come. I feel like Jessica has given me the confidence I needed to run a successful business. In case you’re wondering, no, it wasn’t too “American”!”
Peony and Gold
Newcastle upon Tyne, England
“BBB has transformed my mind in the way I approach my wedding flower business. Learning about Jessica's story and applying so many of the techniques found in BBB, I have re-evaluated how and why I am building my business. I have adopted many of the processes presented in BBB so that I can systematize my business, be more profitable, and take back control over my schedule and life outside of business! It's given me the confidence to grow my business in a much happier and creative way that is true to my beliefs. Aside from BBB itself, the access to webinars and contact with Jessica and her team has been an invaluable platform to ask questions and get answers. They really do care about all of their Bloomers!”
Toronto, Ontario, Canada
“BBB has been a game changer. Its opened my eyes to how to run a profitable business, which in turn has opened doors, which has turned doubt and constant angst to excitement towards the business side of floristry. I am a single mother, to three teenagers and am now fully self supporting them and myself without any aid from their father. It has given me confidence, courage and increased creativity. Immense gratitude to Jessica and her team.”
Jersey Channel Islands, UK
“Jessica’s BBB has given me a new confidence for my business. I have already used her strategies in quoting, pricing and producing contracts for next year’s weddings and I’m excited to see them through. After viewing her webinars and using her techniques I was thrilled to have one of my weddings published in a Toronto wedding magazine! The return on my investment in her BBB course was immediate.”
Deb's Floral Design
Brampton, Ontario, Canada
“The Business Behind the Blooms has helped me heal from a past business failure. I use to own a bakery and I went through the exact same things that you did with overworking, not getting paid and dealing with difficult clients. I had no one to talk to who had been in the same situation. I had no one who understood. Everyone thought of me as a failure. I have always loved flowers. When I would deliver a wedding cake, I was always blown away by the flowers. I thought that one day I'd love to work with flowers. I have since taken a floral course at a local college, done one workshop and of course purchased BBB. I knew that if I ever started another business, I would not fail. I will not allow myself to fail. I am working on building a portfolio and a website. I want to be booking clients very soon.”
St. Catharines, Ontario, Canada
“Jessica is a big sister, a mentor and a dreamer. She takes the hardships of a business that so many business owners face and turns them into her own little challenge. A challenge to find an easier way of doing it. An easier way of doing life. If you've ever sat down with Jessica for a mentoring call or for a webinar, you know she's all about productivity and getting home to those babies of hers. She shows you not only how to run a profitable business but how to have a life. Take it from someone who has taken three courses before Jessica's and has watched numerous webinars from other florists, there is no need to spend any of your hard earned cash on anything other than Jessica's course. This course is packed with everything you'll ever need to know to run a successful business and unlike other courses, she's available to you at any time with her convenient mentoring services and her follow-up webinars. Jessica Zimmerman has built a brand that is one of a kind and The Business Behind the Blooms truly reflects this.”
“I clicked on a Facebook link to one of Jessica's webinars expecting to get little to nothing out of it as I thought being on the other side of the world in Australia would make it mostly irrelevant. I was blown away with how much I got out of the information being presented & scrambled to keep watching everything else that was available to me. Being a self taught florist, I connected with what Jess was saying instantly & now consider her my mentor. Creativity has never been an issue with me, it's the business side of things that has held me back & thanks to Jessica & her team I now have a new enthusiasm for where my business can go.”
Sea of Love Studio
Perth, Western Australia, Australia
“The course that Jessica Zimmerman offers is invaluable! I purchased the Business Behind the Blooms course and it really gave me the confidence to turn something I like to do into a legit and profitable business. She gives you the practical tools that you can immediately start using in your business, and I saw the results of the course right away. As a creative its hard to view yourself as a businesswoman, but by the end, I had the determination to run my business the way it should be run. I felt like I had control over the direction of my company and it now had a purpose and a goal. Business Behind the Blooms really gives you a solid foundation for a successful and profitable business. Not only do I love the course, I loved Jessica. She is talented, honest and one smart businesswoman! Thank you for sharing your story with all of us!”
Brampton, Ontario, Canada
“It would be impossible to count all the ways that Jessica has helped me in my career so far. Thank you so much for all that you've done — Not only have you been a fantastic mentor to me, but you have taught me how to mentor other people. You have taught me to stand my ground and have the kind of career that I can be proud of. I count myself lucky for having had your mentorship and Business Behind the Blooms. Excited for many more years of mentoring and guidance with you! XO“
Floral & Design House
Windsor, Ontario, Canada
“I purchased BBB full of hope that I had found a resource that was not all speak and no delivery. I was in desperate need of reassurance that I was not a failure and was struggling to find the support that spoke to me. My business is based in Wanaka, New Zealand a small town at the bottom of the world that offers up little creative support for a small business forging its own path. I had spent time, money and energy trying to get answers on best practices for running a creative floral business that could provide me with a freedom of lifestyle and a sustainable business practice that would encourage growth and give me the confidence to strive for clients with dream budgets. BBB has delivered beyond expectations. There is no BS, just straight shooting information that has had so many ahh aha moments for me. I now use BBB templates for everyday practice in my business to help create a client flow experience that has changed my business for the best. I feel more in control of my quoting and on-boarding process. My confidence to present quotes to clients and totally believe in what I am delivering is because of the suggestions that are outlined in BBB. I am now on track to booking out my 2019 Summer season with most of my confirmed jobs being up by thousands of dollars on my past season. My future feels exciting and I have set boundaries that have made a massive difference for my headspace and for my business best practice. I give BBB a huge two thumbs up and know that you will benefit greatly from your investment in yourself and your business."
Wanaka, New Zealand
“I run a very successful floristry business in North Yorkshire, UK and we have a great reputation for creating interesting, design led, high quality work. After two children, I returned to work full time in January 2018 with a very clear vision of wanting to adjust how we work to form a better work/like balance and to really find our ideal client.
I follow Jessica on social media and really like her no-nonsense style. The 'ballsy' side of my personality really relates to so many of Jessica's ideas. We are generally very polite here in England and it was eye opening to think that I could turn down work in a positive way if I felt an enquiry was not an ideal fit for our style, ideal spend and how we choose to work. I bought BBB, read it cover to cover, and have picked out so many tools that I know will really work for my business. We are now developing really clear business and personal boundaries inspired by Jessica and have now simplified our proposals hugely.
BBB is a huge source of inspiration and really makes me think how I can approach things differently. I now do my own variation inspired heavily by BBB which I find works fabulously well.
BBB simply shows you a completely different way of working. The exciting thing is then how to make it work for you, your business and your ideal clients wherever you are in the world.”
Twisted Willow Floristry
Ripon, North Yorkshire, United Kingdom
“I’m a florist from Sydney Australia with almost 12 years experience in the industry; and I wasn’t sure what if this program would work for me or help me in Australia, but it absolutely did!!
I was in a place where my business was making a huge change after 9 years and I needed to really kick my weddings into high gear. They were about to become my sole income.
I hadn’t found another course solely for us in the wedding floral industry and The Business Behind the Blooms came with such amazing recommendations I figured I had nothing to lose, even one business changing lesson would make it worth it. Well my doubts were so unfounded! Of course there are some areas of the industry in Australia that differ, mostly due to our cultural habits, this is probably the same in other countries too but those things are very adaptable.
Becoming a bloomer was the best thing I’ve done for my business and myself.
I’ve implemented so many of Jessica’s systems and immediately had great success. The whole bloomer community have also been an amazing resource! Just being able to reach out and ask questions to others using Jessica’s systems has been fantastic and hearing the little things that they have tweaked to better suit their business has been great. It fills me with inspiration and courage in my business on a daily basis.”
Clementine and Rose
“You are so inspiring and a true professional in the industry.
I had only been working for myself as a wedding floral designer for a year when I purchased BBB. Now having been through all sorts of issues in the process of dealing with difficult brides, I completely understand your reasons for being a tough, no nonsense business woman. I absolutely back your concept!
I live in New Zealand and have found BBB very, very helpful.
BBB has given me confidence in myself, and the confidence to stand my ground with my pricing, without apologizing. And given me the knowledge of how to explain pricing. I am very confident in pricing now and love the system you have in place for ordering and delivery.
Thank you for being real!”
“I was lucky enough to come across BBB during the early stages of starting my Floral Design business. BBB has been an invaluable investment in more ways than one. It give me all the tools I needed to set up my Floral Design business with confidence and to be profitable and enjoyable right from the start. It also provided so much information that I could implement in my jewellery business which I have owned for 12 years. So much of the info in BBB transcends the floral world, it is simply great business practices full stop. Thank you Jessica for being so generous with your story, and imparting your knowledge so others don’t have to make the same mistakes you did.”
Erin.K Floral Design
“Jessica has a way of being so real and honest I stumbled across BBB on Facebook and after watching a couple of webinars I was hooked. Jessica has so much knowledge and it’s all in her course BBB.
BBB is many things to me, it’s a guide when I have questions about my business and I’m not sure who to ask, it’s a step by step course on how to go about day to day runnings of my floral business, more than anything it has been a confidence boost to back myself. Whenever I feel like I’m losing my way or doubting myself I know I can watch a webinar, read through BBB and re focus on what I’m building for mine and my families future.”
Lisa Jane Lush Cakes and Florals
Perth, Western Australia, Australia
“I now am much more disciplined about setting boundaries and the hours I work and the days my little man (he's 3) is at home with me are exclusively 'mummy days' (my first thank you to you and lesson from BBB).
I have a background in running someone else's business so consider myself pretty knowledgeable and fairly comfortable with everything admin, tax compliance etc. However even with all of my business experience, each industry is unique and I knew that I needed to find out more about how to run a wedding flower business.
BBB has given me insights into how I should write my contracts specific to the wedding industry and perfect my processes for proposals and booking clients. I'm a newbie to the floral industry having started Bloom & Bush a little over a year ago. Whilst I have done a number of weddings already last season, I've invested much of my time over the past 6 months working really hard on the behind the scenes, in particular on my website and SEO to get more visibility in the market (in the last month I've gone from not ranking at all to appearing sixth on the first page of google searches!!), my processes, contracts, price guides etc and I'm ready for the upcoming wedding season.
I've followed much of your advice in regard to sales process which for me has been the most valuable part of BBB. Like many florists, I'm often approached for a quote via email where they provide a list of what they want and ask 'how much?'. But I always revert back to my process. A 'thank you for reaching out, let's schedule a time for a chat' email and in that email I request more information via a link to a hidden contact form I developed in the back end of my website which asks couples for all of the information that I need prior to meeting with them. To date, every single couple that I have met with has gone on to book me. I have received really wonderful feedback from them about my process telling me it's personal, detailed and gives them confidence which is one of the reasons that they chose to meet with me over other florists.
I used the BBB proposal template as inspiration to create my own proposal template, which I feel definitely sets me apart from other florists in my area and makes my proposal process much quicker. My couples always compliment me on how beautiful they are. My hope is that they feel that if that's the kind of effort and detail that I give to a proposal, then they can confidently know that the rest of their experience with me will be personal and detailed.
As to the question of BBB being relevant to regions outside of the US, I feel it's not so much the region that you are in that determines what applies to you and what doesn't, but rather the stage of business you are in. As a first year florist I wouldn't feel comfortable charging the same rate as someone who has been in the business for 20 years, however it's really useful to know that what I am charging is reasonable and it also gives me a level to strive toward in the coming seasons. I would say to others to take on board information from BBB that is relevant to you right now in the stage that you are in, knowing that you're working towards implementing all of BBB as you grow and develop your brand.
Thank you so much, Jessica, for sharing your knowledge and enthusiasm for business. I'm both a passionate learner and passionate about sharing knowledge to benefit others, so you have my absolute respect and gratitude.”
Bloom & Bush
Rosebud, Victoria, Australia
“I'm going to be honest, to begin with I was very hesitant. I had been in the floral design business for just under a year and wasn't sure that my business was big enough to start investing in education.
I wasn't even sure that it would be relevant to my business but I had so many questions that I needed answers to so I took the risk.
As a one woman show just starting out; every little penny of profit from my then "hobby sized" business went towards BBB.
Jessica Zimmerman's BBB has been so insightful in answering all of my questions and in fact even while writing this testimony I received an enquiry and turned to the course for help. It is so wonderful to now have a resource with all of the information templates and guidelines that I need.
After some tangible evidence?
My average client bookings have more than tripled since investing in BBB and I am so happy that I took the risk and invested in this unique form of education.
I'm a 21 year old Australian business woman and I am so grateful to have stumbled across gold.
Wallace N Gromit
“I found [BBB] extremely helpful! I feel it’s a course that is relevant to any florist regardless of country. Whilst there are some things that would need adjusting eg currencies. and a few customs that we don’t necessarily do here in Australia the fundamentals of the course are absolutely relevant and I wish I had learnt these lessons sooner! I think the BBB is a must for any florist as it’s so refreshing receiving such open honest advice that takes the stress out of running a business.
And on a side note, the course is presented in such a lovely way it’s a pleasure to keep learning!”
Clare and Fleur Events
There was no regional specifics and I could easily apply everything in the course to my home base in Melbourne. It would be applicable to any region or country and I am so glad I purchased the course!
BBB helped me steer the direction of my business and ensure that I am pricing correctly and presenting beautiful proposal templates that take me less than half the time they used to!
I also learnt to value my time with my family and ensure that I was paying myself for being away from them and that I could do this by selecting the right bride, and pricing the wedding properly.
After finishing BBB I booked my first wedding in 3 years where I knew i was making a real profit! I am not afraid to ask for what I deserve now and am happy letting go of brides who don’t suit my style or ideal as I know they will be a time drain which I would rather spend with my family.
So glad I know my worth and skills now and how to present them to lock in ideal brides!
I recommend this course if you want to regain your business (and your time) and take back control of your business - such an empowering feeling!”
“Since purchasing BBB we feel more in control of our business than ever and have noticed how much smoother and more time effective everything is running. We also feel clearer than ever about our vision and our goals, and everything else just seems to be falling into place. Our booking rate has improved dramatically, which we credit 100% to your sales process chapter. A year ago we felt in a complete rut with receiving quotes through of weddings that were not our style. However, now we have rebranded and love the style of every enquiry that we get. We are targeting the clients we want and feel energised and re-inspired as a consequence. Even though we are in Australia, we have found BBB to be an invaluable tool to growing our business in the way we always wanted but weren't sure how. Thank you for this wonderful course and continued support you offer after purchase.”
—Vicky & Claire
Bits & Blooms
“I was so lucky to have found BBB before I had started my first season and was able to implement your processes for about half of the weddings I booked last year and these were the ones I actually profited on. What I learned in my floral design courses at the local university truly did not set me up for success and I was quoting the first half of the weddings I booked way less than I should so finding BBB at the right time made a more profitable first year. I am confident going into my second year, using the tools you have provided, I will not only hit my sales goal but continue to build upon the momentum of my BBB experience.
I love being a Bloomer and having access to updates and changes to the course and the continued learning each year. So happy to have found you!”
Pine for Cedar
Calgary, Alberta, Canada
“I have been planning and coordinating weddings for a little over 3 years. I have been dreaming of going full time and adding floral design to my business but scared of the what ifs!! With the techniques and tips I am learning with the BBB; I am so pumped and ready to take the plunge in to making my passion into a full time business. I am now working on a business plan to kick off in Jan 2019. I am so excited for what the future holds and i have the Zimmerman team and BBB to thank for this.”
—Adeola Fowodu Olatunji
“The Business Behind the Blooms is the power and commitment to the growth of my business. I have studied design and will forever continue to invest in my skills, but knew my business needed Jessica's knowledge to organize and focus on all things business.”
Botany and Bloom
Richmond, BC Canada
“The Business Behind the Blooms has been an incredible opportunity with so much value! It has completely changed the way I think about running my floral business and there is so much in the course that I have been able to implement now as a new business starting out, but also so much that I will be able to implement in the future as it grows. This course has been such a blessing for me in building the foundations to run a successful floral business and I am so excited to see my business grow.”
Blush & Ivy
“BBB has opened my eyes to a whole new world! I had just opened a flower shop when I came across Jessica and I watched her webinars and Instagram I felt like I already knew her! She gave me confidence to dream bigger. I bought BBB the fall of 2017 and read it that evening! I feel like the more I read it the more I learn and find things that sink in. It truly is a work of art and has been a total game changer for me! I learned to say No to weddings that I wouldn’t make money on! I learned how to find those bigger weddings and the ideal client that I want to work with. Total game changer.”
SEEDS Flower Shop
Pincher Creek Alberta, Canada
“It's like a guideline for me how to run my business successfully. I try to implement more and more into my strategy from BBB. When I feel my business took a step forward or I need some motivation I go back to BBB and read it over again. I was a bit confused at the beginning when I've first seen people are reading the course in one day. For a moment I taught it was probably silly to pay that much just for the story of someone. But even after an year I use tips from it, I can always go back and check the updated version, watch the webinars and get the info about all the opportunities and courses. Jessica also teaches a lot about the values in personal life which is also inspiring me.”
“It means hope! I've been in this business for so so many years but have not made much progress that I am proud of. I absolutely do not want to give it up so I know I need to make changes to all aspects of my business. Reading BBB really gives me new insights and hope for my business! Having the opportunity to work alongside Jessica would be a dream come true, even if I've to fly myself in from Canada, I'd buy a plane ticket in a heartbeat.”
A Timeless Celebration