The Business Behind the Blooms
Over 100 life changing stories
Every week we get emails hearing about an incredible story or a breakthrough. These are just the people that share it!
It’s beautifully arranged in a way that brings me back to being that optimistic person who was courageous enough to start doing things on their own. I not only have what I learned from BBB but also a new family of like minded individuals who make this mission seem a little less daunting.”
Florals by Maher Haroun
Orange County, CA
“I’ve only had my business for the past year and a half and I have tried new things to get clients, always wondering if I was doing things the right way. I am reading BBB for the second time and making it my business plan. I’m taking each chapter and dissecting it so I can apply it to my business.”
Flor de Casa Designs
I was an established wedding planner — when I first started in florals, I found it very intimidating. Like an 'ole boys club' that I couldn't join. Jessica, you didn't just break down that barrier, you quite literally smashed down the entire building. I booked my first $20,000 wedding this season.”
Heirloom Event Co
Since I purchased BBB, launched my new website and business systems, within a few days (literally) I received my ideal clients who paid for a consultation fee with budgets over $5k. I would never have imagined charging clients for a consultation fee with the fear of not getting clients. But I was so wrong!”
Verdure Floral & Events
I have been a part of over 50 weddings, often doing planning and designing. I loved flowers and every time I did a wedding, I truly felt I was in my happy place! I decided last fall to make this my next chapter! As a Wedding Planner and Floral Designer, finding BBB has been the greatest encouragement and I can't wait to launch my business in May! I also loved that you were not traditional trained but did courses and self-taught because that is exactly how I have developed as a designer!”
Rose and Pine Events and Design
“The start of a beautiful and life changing revolution for my business and lifestyle with my family. Although every part of it isnt applicable for my business it give immeasurable insight and a springboard to consider how to make changes AND-implement new SOPs in my business as it stands today. It’s difficult to step away when you’re stuck in a hampster wheel of emails and work to step back and think of a career path for yourself and employees and BBB opened my mind to think and exploring possibilities that can help us to improve and move forward. I finished reading the entire thing in one night because I was THAT ready for a change. I felt like I was on a beach on a lounge chair under an umbrella reading about how to position the rest of my life. I’m serious that is what it is to me.”
Sarah Khan Event Styling
“First and foremost, BBB taught me that my time was THE most valuable line item that was missing from my “Quickbooks Approach” to selling flowers. I was up charging on the items, but ignoring the time spent researching. Before BBB, being a great Planner and Florist meant being great at researching. When I meet a potential client, I go into stalk mode (or so some say.. I just call it research). I spend at least an hour on their social media pages to see if I can gage their style, then I spend countless hours looking at every wedding picture from the venue’s website and social media pages, and THEN I start researching the types of flowers that are available during her wedding month. This was my method of preparation for every client. After BBB, I realized that NONE of this mattered during the first consultation. Even though I spent days compiling this information and it made me feel more prepared, I lacked a strategic sales plan. I now realize that I was trying too hard to connect on a personal level with the potential client (something that should come easily if they are your ideal client). Honestly, I’ve been a Wedding Planner for about 16 years, but I’ve only been making flowers for 8 months, and I just lacked the confidence to sell my ability to produce. I have taken several floral courses, but the client doesn’t care about the mechanics behind their dream bouquet. BBB was the missing component. I needed a CLEAR CUT strategy. I needed someone to show me that my time was just as valuable as the flowers I’m selling. I needed someone (successful) to tell me it was OK not to itemize my invoices. I can’t tell you how many times I would walk out of a consult and feel like a complete failure because the client wanted me to answer questions about individual pricing when all I KNEW was that I needed a certain amount of money to pull this off. I am now comfortable saying “I don’t know and here is why.” Lastly, BBB taught me that it truly does take a team to get me where I personally want to be. My dream is to plan weddings outside of Shreveport, La, but I didn't have a solid plan in place to make that happen. Six months after applying the BBB method, I have five destination weddings on the books.”
The Nouveau Wedding
“When I first started following Jessica on Instagram it was because I could relate to her on deep levels. I loved reading stories about her children, since I am a mother of two energetic boys myself (Emmett is 4 ½ and Elliot is 2 ½). I loved reading her newsletters and finding out that she has a strong faith in God and wasn’t afraid to talk about it. I often think about the quote she shared from her pastor – “God doesn’t want to be first in your life the way you think… He wants to be FIRST in your family. He wants to be FIRST in your career. He wants to be FIRST in your friendships. He wants to be FIRST in your hobbies”. I loved that Jessica was a floral designer but that flowers weren’t necessarily her greatest passion or why she chose her career. She seemed way more motivated by design, business and client relations. When I became a floral designer I immediately felt like I had found my calling or my niche, but I also felt like it meant something different to me than all of my peers or other florists I would meet. I love flowers but I find more joy in designing, creating and making people happy. I was super inspired by this confident, successful, vulnerable, talented, extremely hard working woman, mother, wife – leader! She encompassed all of the things I was or wanted to be and she did it with such style ;) I often felt like she was speaking directly to me even though she has thousands of followers. I can honestly say that listening to, learning from, and receiving little online pep talks; gave me the courage to step into my dream and begin the journey of owning my very own business! I (along with my business partner) purchased BBB this spring, after a whole year of dreaming about doing it. I read it all the first day I received it. I’ve been working as a floral designer for eight years and been a part of over 500 weddings, so many things felt familiar to me. At the same time, it felt completely foreign! Jessica comes at things in such a different way than I was taught or see demonstrated anywhere. All I kept thinking as I read BBB was that this woman is laser focused on her goals. She is determined to find the most successful way of doing everything.”
“I purchased BBB full of hope that I had found a resource that was not all speak and no delivery. I was in desperate need of reassurance that I was not a failure and was struggling to find the support that spoke to me. My business is based in Wanaka, New Zealand a small town at the bottom of the world that offers up little creative support for a small business forging its own path. I had spent time, money and energy trying to get answers on best practices for running a creative floral business that could provide me with a freedom of lifestyle and a sustainable business practice that would encourage growth and give me the confidence to strive for clients with dream budgets. BBB has delivered beyond expectations. There is no BS, just straight shooting information that has had so many ahh aha moments for me. I now use BBB templates for everyday practice in my business to help create a client flow experience that has changed my business for the best. I feel more in control of my quoting and on-boarding process. My confidence to present quotes to clients and totally believe in what I am delivering is because of the suggestions that are outlined in BBB. I am now on track to booking out my 2019 Summer season with most of my confirmed jobs being up by thousands of dollars on my past season. My future feels exciting and I have set boundaries that have made a massive difference for my headspace and for my business best practice. I give BBB a huge two thumbs up and know that you will benefit greatly from your investment in yourself and your business."”
Wanaka, New Zealand
I knew I needed to invest in education to set myself up for success. I just booked a wedding last week, that I will get my investment back in buying BBB, and that is from only one wedding! With having the planning experience, I knew I wanted to be able to have a good foundation with adding florals to my business. I now feel confident in how I am going to price for weddings, and moving forward how to make money! I love how Jessica's teaching has made me more business minded and empowered to truly take myself and my business more seriously. Thank you, Jessica, you are such a gift! Also, I am so excited to hear you are adding the planning portion to BBB next year. With that information, I know it will be so valuable to elevate my planning experience for my clients and learn even more!”
Erin Day Events
“BBB has transformed my mind in the way I approach my wedding flower business. Learning about Jessica's story and applying so many of the techniques found in BBB, I have re-evaluated how and why I am building my business. I have adopted many of the processes presented in BBB so that I can systematize my business, be more profitable, and take back control over my schedule and life outside of business! It's given me the confidence to grow my business in a much happier and creative way that is true to my beliefs. Aside from BBB itself, the access to webinars and contact with Jessica and her team has been an invaluable platform to ask questions and get answers. They really do care about all of their Bloomers!”
Toronto, Ontario, Canada
“I was feeling quite lonely in this business venture. I wasn’t making any money, I was overspending, and investing in programs that were a waste of time. I’m not married, I work full time as a horticulture teacher, and I was just feeling so overwhelmed, even hopeless. I love what I do, I love everything flowers, but things seemed so impossible! I was so unhappy trying to pursue my dreams of creating a business that will be a legacy for my family. It’s no longer a hobby for me; this will be my future and the future of my family. The Business Behind Blooms has really given me some direction and hope that all things are possible. I’m so much more efficient, and I’m finally creating systems that work for me and the lifestyle I want to live. BBB is a blessing. It was worth every penny!
You have no idea what a blessing you have been for my business and my life. It’s insane how much I have grown and I am still growing reading BBB. I truly want to live the dream and have a family and create a life that I can be proud of. I don’t have a husband or children yet but I want to and it seemed that I couldn’t have a family and a business and a career. It all seemed so impossible. You have given me hope.
I was also not profitable. In fact I was losing money creating amazing events for clients without the budget. They were difficult, took up all of my time, and was only satisfied once the job was completed. All the praise and nothing to show for it, not even content for my website because the photographer wasn’t amazing.
When reading the course it was as if I was reading about all my mistakes. I could relate so much it was insane. Thank you! Because of the [course] I haven’t given up. ”
Brittney Kee Floral Design
“Community is the heart behind most things that I do. I crave real connection and as much as I love to give and create and teach, I also love to learn from the wisdom of those who go before me! Jumping in to BBB with both feet has solidified so many of my practices and shed new light on some systems that need revising! What a treat to journey though the world of business with a friend and a guide!”
Ali Briskey Designs
“For me, Business Behind the Blooms is the extra push that I’ve always needed, but never knew how to find. It’s always encouraging, informative, and interesting. I only just purchased BBB in March and it’s already changed the way I do flowers, proposals, communicate with my clients, pretty much everything! I’m really just super thankful that Zimmerman Events showed up on my Facebook timeline a few months ago, my life has honestly been changed because of it!”
Lucy Rose Flower Co.
“Buying BBB has changed my life, for the better. I am a one woman operation, and I needed someone to tell me how to be better at sales. My sales have doubled and I get to do designs that make my heart and my clients happy. I get to use the delicious flowers that I love because I have a no nonsense approach to sales. I can’t believe the simple steps that I had no idea I was missing out on, but they make a HUGE difference. I can’t believe I hesitated to buy BBB, it’s worth every penny and then some.”
Floret + Folige
Before Business Behind the Blooms I thought that flowers would be a hobby but couldn’t imagine that they would allow me to create a sustainable business. Understanding the general profit goals for each project that Jessica sets has enabled me to set goals that have started me toward a sustainable business. I am so appreciative of Jessica’s straightforward explanation of the way she prepares for the magic that Zimmerman is able to create.”
but also as an artist capable of fully serving my clients in a way that no one else can. BBB has inspired me to take my business to the next level! Thank you Jessica for all of your expertise, encouragement and positivity!!!”
—Angela Slama Kuepper
Petal & Flour LLC
Buena Vista, CO
Jessica talks to you, answers your questions, while her memoirs speak to your concerns, console your deepest fears, and offers the most profound advice. Her guidance is paralleled to her experience and expertise in the floral/wedding industry, making BBB the best line of defense and assistance to anyone who reads it. I couldn’t be more grateful for Jessica and the BBB and the knowledge and foundation it provided me. Thank you so much for being so genuine and a model of honesty in all that you do.”
“I was a new business owner missing opportunities to make the money I deserved! I was slaving away, literally in tears by the end of large set ups due to sheer exhaustion. I was doing it all wrong. BBB gave me the confidence to say NO to brides with an unrealistic budget. Southern Fresh Florals is my baby and I was not putting anything back into this company that gives me my freedom to be creative.”
Southern Fresh Florals
“I am a botanical couture artist and a certified wedding floral designer. Lately I have found great love in the couture side where I can express my artistic freedom and creativity. Although I have been published in several magazines and enjoy the kind words that have come with this.....it is far from being able to make a business out of it. Both wedding and botanical couture! The sad truth is that I find it difficult to approach possible clients and am not very good at the business side of this! Although I am very new to BBB it has already started me thinking in directions I had not considered before. What seems daunting seems less so. It is helpful to know that others in the wedding and event work are struggling with the same things I am. The BBB webinars have made me realize others have the same questions and concerns as I. It is wonderful to be a part of a community that you have created. Thank you Jessica”
“I ordered BBB at the start of the year when Peony and Gold was only months old. I knew exactly what I wanted to achieve with the business, but wasn’t sure how to get there. Its not exactly like you can go and ask your competitor how they price their designs or manage their social media! BBB was the boost of confidence I needed to run the business how I knew it should be. I was a bit worried that BBB would be too “American” for an English business but there was no-one over here offering what Jessica was, so I went for it. I could not be happier! I have several “dream clients” booked in and I know there will be a lot more to come. I feel like Jessica has given me the confidence I needed to run a successful business. In case you’re wondering, no, it wasn’t too “American”!”
Peony and Gold
Newcastle upon Tyne, England
“BBB has changed the game for me. I just started my business officially in February, then purchased BBB in March. I implemented and began following BBB immediately and now in mid-April, I've already met my sales goal for Year 1! I followed the proposal process and haven't had brides argue pricing with me. I've also realized that I don't need to fight to get any client. I can recognize the price shoppers and instead focus on the brides who are willing to understand how flowers actually work. I still have a few more practices to try implementing with my business for Year 2, and I'm excited to see how my business will continue to grow when I do!”
Stems & Sweets LLC
“I struggle with the business side. I was extremely uncertain about the “right” way to really start this business. BBB helped me feel confident to charge what I’m worth and actually try to help me decide what I’m worth. Also- just the tips ( marketing to wedding photographers) and tricks ( delivery and set up) were worth the price of the BBB. It’s awesome.”
Buckets and Blooms
“I wanted the nitty gritty of the floral world - the business aspect. Pricing, contracts, hiring help...all of that (not so fun, but necessary) stuff! Jessica and her team touch on everything you need to know to turn your business into a well-oiled machine. It will be your business bible. Trust. I have already switched a lot of my processes around and fine-tuned so many things thanks to this course. I have booked three weddings in 2019 so far, and all 3 of them will have double my average profit of my 2018 weddings. I am motivated to go even higher than that, and with these processes in place I know I can. I've never felt more confident as a floral business owner. Jessica + team: thank you for sharing your business story so openly. I am forever grateful.”
Old Frond Floral Co.
“Jessica, thank you so much for this course and for being my unofficial mentor (which is I what I consider you!). I've been in the floral industry since 2013 and it's been a rollercoaster - starting with my own business, running a retail shop with a friend and now working as a designer for another shop. Since high school, I have always wanted to have my own business and when I discovered flowers I knew I found my calling. You have really helped me to gain confidence and think strategically about my own business - which I'm planning to relaunch next spring - and for this I'm so grateful - you have no idea! I feel like you've taken me under your wing and helped me with thinking of my business as a legit business, having confidence to not do things like everyone else and to have a business I've always wanted that's true to who I am and my talents. You've given me honest and straight answers to questions I've had about the business side of things for soooo long. Thank you sharing your processes, your story, your heart and mind with all us Bloomers. You're amazing, girl. Thanks so much! Kellie, thanks so much for all you do for all of us Bloomers! I'm sure you hear this a lot, but I'd love to have a Kellie in my life =0) I know you're invaluable in making Zimmerman Events so successful!”
Poppy & Pine
“I run a very successful floristry business in North Yorkshire, UK and we have a great reputation for creating interesting, design led, high quality work. After two children, I returned to work full time in January 2018 with a very clear vision of wanting to adjust how we work to form a better work/like balance and to really find our ideal client.
I follow Jessica on social media and really like her no-nonsense style. The 'ballsy' side of my personality really relates to so many of Jessica's ideas. We are generally very polite here in England and it was eye opening to think that I could turn down work in a positive way if I felt an enquiry was not an ideal fit for our style, ideal spend and how we choose to work. I bought BBB, read it cover to cover, and have picked out so many tools that I know will really work for my business. We are now developing really clear business and personal boundaries inspired by Jessica and have now simplified our proposals hugely.
BBB is a huge source of inspiration and really makes me think how I can approach things differently. I now do my own variation inspired heavily by BBB which I find works fabulously well.
BBB simply shows you a completely different way of working. The exciting thing is then how to make it work for you, your business and your ideal clients wherever you are in the world.”
Twisted Willow Floristry
Ripon, North Yorkshire, United Kingdom
“The Business Behind the Blooms found me in my time of need. There are a lot of floral classes and business classes out there however I haven’t come across anything like the BBB. I have been a floral designer working for others for over 6 years now and decided I wanted to pursue my dreams and passion to start my own floral/event design business one day. I have had plenty of experience with floral design, however, it was the business side of things that was unfamiliar territory. I have taken other courses, however, none comes close to what Jessica offers in the Business Behind the Blooms. When I came across BBB I believe it was by no mistake. I was meant to find it. I believe in life everything happens for a reason and when you want something or are in search of something, and are willing to put in work and effort, I believe opportunities present themselves. I wanted to educate myself and Jessica does just that with BBB. She is so raw and authentic, you can feel her genuine expression of her story. Jessica expresses what it takes to be in this business. She goes above and beyond and shares what most aren’t willing to share and for that I am so very grateful. You can find everything in BBB to start or expand your business. It takes strength to open up and share your story, and not only does she do that in BBB, she educates you on the business aspect of things and what works and what doesn’t. This is EXACTLY the inspiration and education I was looking for. Thank you Jessica for creating BBB. From a very grateful + inspired Bloomer.”
Amrit & Evan
“You are so inspiring and a true professional in the industry.
I had only been working for myself as a wedding floral designer for a year when I purchased BBB. Now having been through all sorts of issues in the process of dealing with difficult brides, I completely understand your reasons for being a tough, no nonsense business woman. I absolutely back your concept!
I live in New Zealand and have found BBB very, very helpful.
BBB has given me confidence in myself, and the confidence to stand my ground with my pricing, without apologizing. And given me the knowledge of how to explain pricing. I am very confident in pricing now and love the system you have in place for ordering and delivery.
Thank you for being real!”
A couple of years ago, I decided to pursue my passion but felt frustrated and completely overwhelmed because I had little to no direction regarding how to run a floral business. (I am a self taught florist with a fashion background). I truly believe that the day I came across Jessica’s sponsored post on fb about BBB was the day my dream “grew legs” lol. It became more than an idea or a strong desire, I now felt that my goal was attainable because someone was actually willing to share their story and HELP others which is a huge deal! Jessica, BBB has not only given me a better sense of business, you have inspired me and motivated me and continue to do so every time you decide to bless us all by sharing your knowledge through IG lives and webinars. I seriously can not express my gratitude enough!!!! This is the breakthrough I have been waiting for.”
“I'm a new bloomer. I read it in one fell swoop and enjoyed every bit of it! I'm starting to slowly implement several factors of the Ideal Client chapter on my website. Your book and webinars are always the needed motivation and inspiration I need to keep moving forward and staying positive and confident in my business. Truly, I enjoy your fun and hilarious personality and lap up all of your advice!”
Hillside Blooms Floristry
“BBB has been a game changer. Its opened my eyes to how to run a profitable business, which in turn has opened doors, which has turned doubt and constant angst to excitement towards the business side of floristry. I am a single mother, to three teenagers and am now fully self supporting them and myself without any aid from their father. It has given me confidence, courage and increased creativity. Immense gratitude to Jessica and her team.”
Jersey Channel Islands, UK
“Since opening my own floral design studio I have enjoyed the creative design aspect. On the business end of things I have struggled for years to have a consistent process in sales, bookkeeping, and marketing. I have attended floral education classes and design tutorials but have never felt empowered or adequately directed to improve the business functionality. BBB has give me direction, inspiration, and guidance to put processes into place that I can fall back onto. In knowing my business practices I have more confidence while interacting with my clients to educate them as well as direct and lead consultations.”
“BBB gave me tons of new knowledge, many ways to improve what I’m already doing, as well as assuring me I’m not alone in the boat. While I valued every bit of information in BBB, one thing that hit home is where you talk about [a former employee]. I have recently closed my retail shop to be a full time wedding and event florist, and in the process, one of the designers [reminded me of your same situation]. It was a devastating experience and wished I had come across BBB so I would’ve known she was wrong for my business from the beginning. I am trying to figure out a way to get star support team and have not been able to. I’m hoping I can come across people like Kellie and Danae whom I can totally trust and enjoy working with.”
Annalisa Style Flowers
“If anything, BBB has given me the confidence to be able to do this business in an area that is a little harder than the city life. Rural Nebraska is tough. But BBB gave me the knowledge and confidence that if you want it, execute it correctly, and believe in your talent, you can and will have a successful business. All the little details from the beginning of the process to the end are really what made me go back to the drawing board and think about how I want to portray myself and my business. Honestly, I don’t think BBB would be the same if it weren’t Jessica leading it. It’s who she is. I hang on every word and really think through it and from the moment I found her profile about two years ago, I felt like I needed to learn from her. BBB is my business lifeline. I bring the talent, but BBB gave me the ability and knowledge to put it on display. THANK YOU!!!!!”
“I’ve been a bloomer for a month and a half now. BBB has guided me to understand and to finally open my mind on how to have a better business process; which right now I’m working on it, to improve the process and have a successful wedding and event design business. I’m starting to see better results from them, as I started to implement some of them. While reading it, some of the things that Jessica Zimmerman explain why she does not recommend doing certain things, was happening to me in that moment or had happened before, it’s been a wake up call! I’m glad I have found Jessica Zimmerman’s webinar and BBB, because even though I only have 2 1/2 years officially in the business, I didn’t know how to make it work and was ready to quit.”
“BBB was a breath of fresh air. It made all the self doubt and frustration quickly fade away when I realized I wasn’t alone in my daily struggles. What I gained in return was hope that things could be different and the confidence to know that I wanted was achievable. I was skeptical in the beginning as I would consider myself pretty business savvy but thought I had nothing to lose to learn from someone else’s mistakes. The same mistakes I was currently making. Being part of the BBB community has given me the confidence to run my business as I want to run it. Not how I think I should or how others think I should. Within the first couple of weeks after purchasing BBB, I booked my largest wedding even with a very tough wedding planner present. I had the biggest smile on my face knowing that I was making money on labor that day. Thanks to Jessica for being real, raw and honest. You’ve made us better bloomers because of it.”
Franzie’s Flower Design
“BBB has given me the confidence that I CAN be the designer I know I want to be, and if I have good business practices I WILL book the clients who let me design the way I really want to, and charge appropriately. I love Jessica's honesty and even felt like I was invading her privacy a bit at times because I'm so used to this industry being a closed book. When I first started 8 years ago it was in retail and I learned that whole system, but I knew early on that I had a different style than what teleflora had in mind, or what these older Midwest designers were making. I sought answers everywhere and there was nothing until recently. I have already changed my website a bit, changed my correspondence, and look forward to making more work that represents me as a designer to really book the larger budget weddings. I know I have it in me and I can't wait for the real designer in me to start thriving! I adore the wedding industry, the crazy hard work for several days in a row, and the everything in between.”
Busy Bee Floral Design
“I've thoroughly enjoyed learning from you Jessica and all of the resources you've invested in your own continuing education. There are a lot of practices I've been working into my own business including removing email from my phone which has been a game changer.”
Shi Shi Events
“2017 was our 3rd year in business. It was the year we finally got a studio, the year we grew tremendously, and the year we completed 71 gorgeous weddings (41 of which we’re completed Sept-Nov 2017). To say we were burnt out and overwhelmed is a huge understatement! I’d started to think I didn’t love my business anymore and I felt like a prisoner to my work. I also felt guilty because it seemed like I had the growth and everything I had worked and prayed so hard for but still wasn’t happy because I had no time to enjoy life outside of my business. Thankfully, The Business Behind the Blooms has given me my confidence back and shown me that it’s okay to think and make decisions like a business owner with the bottom line and my lifestyle in mind! As an entrepreneur, if you’re not looking out for your well-being, who is? It’s easy to say “Yes” to a million things in order to please others, but to say “No” more often as an investment to the things that are precious to you pays huge dividends! This course has been an excellent tool to get me back to the basics, and a great reminder to run my business instead of being run by my business! I love anything that has to do with business strategy and this course has been so helpful in making plans for growth for our business! Jessica is such an encourager and truly feels like an open book. The BBB has a way of reassuring you that you CAN own a successful business and have a life too. And a bonus...you don’t have to feel one bit guilty for being in it to make real money! Thanks so much for such an amazing tool!”
—Jayla Jordan Metts
Fort Worth, TX
“Jessica and The Business Behind the Blooms have been a much-craved, high-quality, no-nonsense, yet nuanced and authoritative educational resource for me as an up-and-coming business owner. The energy and passion that permeate the Zimmerman collective inspire me to stay deeply connected to my "why" for taking the merchant/ownership mentality I'd gained in the worlds of both non-profit administrative work and six years of retail management with a merchandizing + display arm at Anthropologie into my very own company, because let's be real--it IS different when you are the one at the helm for the first time, and there are a million questions that might rock you, even if you are an all-around competent person. The Business Behind the Blooms has given me critical insight into how to stay in control of the conversation and yet stay incredibly sensitive to client needs. It has given me straight-talk about pricing, budgeting, and asking for what you are worth after careful evaluation of the same. The program has been exemplary of branding consistency, clarity of message, goal-driven approaches, and empowerment for women in leadership roles. I have feel so much more confident in my first "big-girl client" interactions since becoming a Bloomer, and so far in 2018 after adopting and implementing some of Jessica's strategies have seen a 100% conversion rate on my qualified leads for wedding clients! I'm so grateful to this vivacious expert for sharing her seasoned advice with other flower people who are likewise interested in moving the industry forward.”
Edges Wild Studio
“Business Behind the Blooms is what I would have loved to have years ago! I am a self-taught florist and luckily since I naturally have an eye for detail and a creative side, I was able to figure things out in terms of floral design. What I didn't realize from the beginning was my own worth and that I could create and mold my business into what 'I' wanted it to be. I was so inspired after reading Jessica's story and made it my priority and goal this year to rethink what I'm doing and figure out what I need to do in order to attract and work with my ideal clients. I was intrigued when Jessica said she lived in a small town but was doing big events because I live in a small town, and I mean a SMALL, a rural community with a population under 5,000! This has been one of the largest challenges of trying to run a business - limited access to flowers, resources and accessibility to clients. I know that if I were located in a more metropolitan area, I would be working with my ideal clients and carrying out visions that I'm excited about but unfortunately a lot of times this does not end up being the case due to the proximity issue, thus in turn I've catered to certain "types" of clients that are drawn to this area (which is a beautiful place, no denying that) but it hasn't kept me from thinking/dreaming about what I wish I was doing. BUT, with the help of BBB I have realized that there is more beyond my small community and that I can make a few small changes to achieve great results! One thing I miss is working and brainstorming with a group of like-minded, driven individuals. From watching your tutorials, to reading your articles, I already feel like I know and connect with you! You and your team seem to have a fun, working relationship and I would love the opportunity to actually meet and work alongside you! Thank you :)”
Fawn Meadow Floral Design
“The Business Behind the Blooms changed my life. I know that may sound kind of dramatic and cheesy, but it did. I had just started my small-scale flower farm and floral design studio when I purchased BBB. After reading the whole course in 2 days, I knew that my passion was floral design for weddings and that my efforts, energy, and hard-work needed to shift from my small farm to growing my business. Jessica is my BIGGEST inspiration in the industry and as an entrepreneur. I am a mother to two children, 2 and under, and I see what Jessica does to make her family her priority while growing and operating a highly successful business and I respect and admire her so much. Her work ethic is amazing, her realness is completely infectious, and her success in growing her business in a few short years inspires me beyond measure. The fact that she is willing to be so transparent and share her knowledge through BBB blows me away; it speaks volumes to her character that she wants to help others have thriving businesses. I know that with the tools, resources, and knowledge in the Business Behind the Blooms, Wild Mountain Blossoms will be the wedding floral business of my dreams. Purchasing the Business Behind the Blooms was the single smartest investment I believe I will ever make for my business.”
Wild Mountain Blossoms
Black Mountain, NC
“When I learned about BBB, I was unsure of my own worth as a designer, grower, and business owner. Going through the lessons, hearing about the growth that occurs, and the struggles and challenges faced by even the most successful designers helped to put my own experience into perspective. As I began integrating BBB ideas and techniques into my business, everything became cohesive and I began to attract and book ideal clients. I still have a lot more growth, however BBB helped me build a solid foundation and platform which will decrease the impact of future struggles and challenges on my bottom line.”
Rustic Roots Floral Design
“It would be impossible to count all the ways that Jessica has helped me in my career so far. Thank you so much for all that you've done — Not only have you been a fantastic mentor to me, but you have taught me how to mentor other people. You have taught me to stand my ground and have the kind of career that I can be proud of. I count myself lucky for having had your mentorship and Business Behind the Blooms. Excited for many more years of mentoring and guidance with you! XO“
Floral & Design House
Windsor, Ontario, Canada
“I found [BBB] extremely helpful! I feel it’s a course that is relevant to any florist regardless of country. Whilst there are some things that would need adjusting eg currencies. and a few customs that we don’t necessarily do here in Australia the fundamentals of the course are absolutely relevant and I wish I had learnt these lessons sooner! I think the BBB is a must for any florist as it’s so refreshing receiving such open honest advice that takes the stress out of running a business.
And on a side note, the course is presented in such a lovely way it’s a pleasure to keep learning!”
Clare and Fleur Events
“Jessica has a way of being so real and honest I stumbled across BBB on Facebook and after watching a couple of webinars I was hooked. Jessica has so much knowledge and it’s all in her course BBB.
BBB is many things to me, it’s a guide when I have questions about my business and I’m not sure who to ask, it’s a step by step course on how to go about day to day runnings of my floral business, more than anything it has been a confidence boost to back myself. Whenever I feel like I’m losing my way or doubting myself I know I can watch a webinar, read through BBB and re focus on what I’m building for mine and my families future.”
Lisa Jane Lush Cakes and Florals
Perth, Western Australia, Australia
“As a new business owner and floral designer, I told myself that I would only purchase one course, or workshop, this year. When BBB came out I knew it was the one! Jessica is not only so personable and inspiring, she makes herself completely accessible through email and her amazing webinars. Similar to Jessica, I live in a very small town where two other floral designers have been in business for fifty years. The Business Behind the Blooms has given me the courage and knowledge I need to break out of the mold and be completely different from competitors! And not just different, but PROFITABLE! I just have so much respect for Jessica, and appreciate her candor and openness to sharing her heart and business acumen. The Business Behind the Blooms was definitely the smartest investment I have made in myself and my business.”
Poesy Floral Studio
“BBB makes me so excited! Jessica has given me the tools to help me become more confident in my sales skills, which will help me reach my goal to quit my day job and concentrate solely on weddings and events. I am forever grateful for her generosity and candor! I’m so so so glad I invested in my future happiness!”
The Twisted Posy
“I only purchased BBB a few weeks ago, and already I’ve made huge changes and seen the results! Even though I’ve owned my own wedding/special event floral studio for 12+ years, and this has been a wake up call! I would love to pick the brain of my fellow florists in the industry and this is just that! I feel a renewed sense of excitement and focus surrounding the business side of floral design! The amount of information and support that you gain and continue to receive from BBB far exceeds the purchase price. What a impactful resource for anyone looking to improve systems, presentation, and overall confidence! Thank you Jessica for making me feel great about investing in myself and my business!”
—Jennifer Shore Brannon
Green Bee Floral Designs
“The Business Behind the Blooms is my future. I have a very small business and 2 of my girls are joining me to make this our future. I was a teen mom who went on to have 4 children and have been forever looking for my calling. I worked for 2 different florists in our town and found out that this is what I was meant to do. I am a mom and grandma of seven first, and have raised my girls to know that they can do what ever they set their minds to. The Business Behind the Blooms has put a light in our eyes and a breath in our soul to remind us ‘we can do this’. Thank you for your inspiration and knowledge.”
The Honeysuckle Hive
“BBB gives me confidence to charge what my time is worth and to invest in my business. I love Jessica’s passion for running her business like a well oiled machine and her eagerness to help me do the same. Her energy and confidence are infectious. I’m not sure that I want to be a wedding florist but her step by step sales process and insights on creating a team are helpful to any business owner!”
K Wakefield Designs
Lookout Mountain, TN
“It means that I found a community of floral professionals that probably have the same struggles as I have, and that I can now not be afraid to reach out to or lean on with questions, tips or positive vibes. I use BBB as a guide for my business. If a client is wanting something that I don't do and I'm struggling with what to say or to keep my boundary, I open the BBB for help or as a reminder as to how I want my business. I have seen a change in myself, the business that I am getting and my process since I invested in the BBB. Thank you!!!”
“BBB was such an eye-opener in so many ways. I was hesitant purchasing the course because I've bought a few online courses which were nothing I expected, but this has been a great investment. It was well written and aesthetically pleasing to read. Me, who doesn't like to read at all, read it in a few days and now I'm on my second round, thinking how can I implement these things into my business to make Lumme bloom. I immediately changed the way I do my proposals and it cut so much time and stress out of the process that I was able to start using my yoga membership again. I cannot wait to see the results and make my business, and team, grow.”
Even if your business is not floral design, the boundaries, contracts, and systems is totally applicable to any business owner! I love it because not only does it make starting my own business less scary, it makes me down right confident!”
I was letting my clients choose my pricing, and I was taking every event whether it matched my style or not. Now I’m not afraid to say no. I have business brand, website, and portfolio that I’m proud of and matches my ideal client. And I’m booking clients that have higher budgets and I’m slowly working my way towards my dream clients. I’m also setting boundaries. I’m putting my family first and choosing to set a schedule instead of working whenever an email popped up. BBB has changed the way I run my business and it taught me that my business shouldn’t be running my life to be successful.”
Lindsay Elizabeth Events
“I'm so grateful to Jessica, the whole Zimmerman Team, and Business Behind the Blooms for not only being informative, and kind, and straight forward.. but also being exactly what it was advertised to be, and then some. I have spent hard earned dollars on other courses, that were not as comprehensive and straight forward. Jessica's tone and the team's experience shines right through the screen, and it's presented in a at-your-own-pace readable PDF rather than video clips and jump-around-files. The visuals are inspiring, the branding explanation and content was invaluable, and I immediately (Like, THAT DAY) adjusted my pricing models and approach to meeting with clients. The handful of weeks since cracking open the course (and committing to the investment) have been hands down the most profitable and fulfilling of my entire career, in any field. I am at once at peace and on fire, filled with quiet confidence from the encouragement and clear direction.. and also thrilled at the potential of my business. I am beyond grateful, and I think anyone on the fence should purchase and commit to the content. (10 out of 10 recommend, right?!)”
GLDN Floral + Event
“I’m a florist from Sydney Australia with almost 12 years experience in the industry; and I wasn’t sure what if this program would work for me or help me in Australia, but it absolutely did!!
I was in a place where my business was making a huge change after 9 years and I needed to really kick my weddings into high gear. They were about to become my sole income.
I hadn’t found another course solely for us in the wedding floral industry and The Business Behind the Blooms came with such amazing recommendations I figured I had nothing to lose, even one business changing lesson would make it worth it. Well my doubts were so unfounded! Of course there are some areas of the industry in Australia that differ, mostly due to our cultural habits, this is probably the same in other countries too but those things are very adaptable.
Becoming a bloomer was the best thing I’ve done for my business and myself.
I’ve implemented so many of Jessica’s systems and immediately had great success. The whole bloomer community have also been an amazing resource! Just being able to reach out and ask questions to others using Jessica’s systems has been fantastic and hearing the little things that they have tweaked to better suit their business has been great. It fills me with inspiration and courage in my business on a daily basis.”
Clementine and Rose
“I found [BBB] extremely helpful! I feel it’s a course that is relevant to any florist regardless of country. Whilst there are some things that would need adjusting eg currencies. and a few customs that we don’t necessarily do here in Australia the fundamentals of the course are absolutely relevant and I wish I had learnt these lessons sooner! I think the BBB is a must for any florist as it’s so refreshing receiving such open honest advice that takes the stress out of running a business.
And on a side note, the course is presented in such a lovely way it’s a pleasure to keep learning!”
Clare and Fleur Events
“Portland is a tough market to do flowers in. It is highly saturated with amazing florists everywhere you look, and differentiating yourself enough to attract an ideal client can be difficult. Because of the saturated market, it has created an environment of undercharging to get the booking. Seeing clients go elsewhere because of cost is always heartbreaking, but it was even more disappointing to me because I was spending HOURS of uncompensated time emailing and making proposals. Taking your course taught me so much, including charging a consultation fee and streamlining my proposal process, but the main and lasting benefit that I have taken from it has been the ability to remind myself that it is not only OK, but it is important to charge what I'm worth. It has been invaluable to me to not only have concrete examples of what (and why) you price designs, but also to have your voice in the back of my mind cheering me on and reminding me to keep the big picture in mind. Doing flowers is amazing but creating a full and fulfilling life is what it's all about! It has been a game changer to me to reorient my thinking from taking any work at any cost to only taking on work that works for ME. Thank you for being such a positive voice in the flower community, you are truly making it a better place!”
Lindsay Helzer Floral Design
“I'm going to be honest, to begin with I was very hesitant. I had been in the floral design business for just under a year and wasn't sure that my business was big enough to start investing in education. I wasn't even sure that it would be relevant to my business but I had so many questions that I needed answers to so I took the risk.
As a one woman show just starting out; every little penny of profit from my then "hobby sized" business went towards BBB. Jessica Zimmerman's BBB has been so insightful in answering all of my questions and in fact even while writing this testimony I received an enquiry and turned to the course for help. It is so wonderful to now have a resource with all of the information templates and guidelines that I need.
After some tangible evidence? My average client bookings have more than tripled since investing in BBB and I am so happy that I took the risk and invested in this unique form of education.
I'm a 21 year old Australian business woman and I am so grateful to have stumbled across gold. Thank you!”
Wallace N Gromit
“BBB is my motivation to not give up and and have trust in myself. Easier said than done, of course, but hearing how Jessica grew her business with similar challenges, why not learn from those before me vs. "reinventing the wheel." I am a designer but I need help on the business side, and why I wanted to learn more about BBB.”
“I've invested in several florist courses and spent thousands of dollars on online education, but nothing has brought more value to my young business in such a short amount of time than Jessica Zimmerman's The Business Behind the Blooms. In the course, she taught me step-by-step the most effective ways to communicate with clients that get RESULTS! Jessica's writing was both personal and professional, making it an easy read and completely relatable. It helped me evaluate what I really want my business to look like and how I can actually achieve it. I booked what I would call my "dream wedding" in less than a year being in business because of Jessica's course. I'm now attracting and booking the RIGHT clients and getting paid for the quality of work I do. The value in the course and her continuing education is priceless. I'm forever grateful to Jessica for putting this course together and for being an incredible mentor to me!”
Finding Flora Megan Wise
St. George, UT
“Can I just say how very thankful I am to have discovered you last fall?! I missed the cut off for BBB then and told myself I would not miss it in the spring. I got on that wait list and purchased it the first day I could. Seriously, you have given me the courage I needed to boost my business. This is my second full year in business and I can already see a jump in my sales average. I'm not under pricing anymore for fear of losing a client to someone more known. I am confident enough now in my abilities to charge what I should have been the whole time. I just booked my first wedding over $4000. Thank you!!”
Honey & Sage Flower Studio
West Lafayette, IN
“BBB has completely changed my business and my life. I never thought I would book anything over $2,000 and now I’m averaging $8,000! I am so grateful that Jessica shares with us exactly what she does and what makes money. After implementing everything she shares in BBB, I’m making money now too! I believe people are put in our lives for a reason, and I am so grateful I was able to find Jessica, purchase her memoir, and actually become profitable. It feels so good to be able to bring home a paycheck and help support my Family.”
Violet Rose Floral
“In a wedding industry where workshops, courses, and "how-tos" were everywhere, The Business Behind the Blooms stood out as being more than a way for the owner to make income in their off-season. It was a tell-all of how Jessica Zimmerman took a financially dying business and made it an incredibly profitable business to allow her to live a life she loves. I always knew I wanted to own my own business, and Jessica's heart to have a real profitable company that allowed her to be there in the lives of her family hit home with me. This course was my first investment in myself before I started my business. It has literally helped me every step along the way, from creating my website, to mapping out my sales process, to leading my first bridal consultation, to my first wedding and now 10 months in I still refer to it on a weekly bases. The Business Behind the Blooms helps you lay a foundation that's strong and durable for your business. In a world where starting a business may just seem like making a website and an instagram account, it's much more. The Business Behind the Blooms takes Jessica Zimmerman's trials and teaches others how to avoid making the same mistakes. A strong infrastructure and foundation is crucial to build a floral business that does not take over your entire life or simply die out financially. The Business Behind the Blooms is the resource to invest in for wedding planners and florists in every stage of their business.”
“I've been in the flower business for 11 years. Mostly, I'm a flower grower and I added designing 4 years ago. When it comes to floral design, I've paid for and taken lots of on-line education from leading designers to better understand design, how to properly price and present quotes, and grow the design side of my flower farm. When it came to the business side of flowers, none of them gave me the processes & procedures. None of them gave the language and confidence. None of them gave me specific, actionable steps that actually grows a business. I was skeptical about BBB...is this really going to be worth it and give me what the others did not? But as I move into my season, having implemented and digested all that was presented, I find myself using what I have learned and being confident about my choices. BBB will probably be the one course that was the clincher to my overall success...and it was the one course I was most skeptical to buy. Go figure. The Business Behind the Blooms took off years of errors and put me on the right track. That means everything to my success as a floral business.”
BeeHaven Flower Farm
Bonners Ferry, ID
“BBB has been able to not only teach me some solid business practices to help my baby business get stronger, but the thing I truly love is that Jessica thinks outside of the box and is not afraid to not follow the main stream. I have had several thoughts on how I want to run my business and wasn’t sure I had a clue what I was thinking was right until I heard a Jessica say something similar. I love the freedom she encourages us Bloomers to have in just being ourselves.”
Ardour Complete Wedding Services
Plant City, FL
“BBB is my business Bible, this course has changed my life and the way I do business. Four days after my purchase, I got my first 1st wedding and booked it!!!!! I made back the entire purchase cost of BBB. I was a new florist looking for someone to teach me the business of it all. It’s one thing to create, but another to know the business of it all. The Zimmerman Team has put something together so special and I am forever grateful. You guys have truly blessed my business with BBB. Thank you!”
SB Floral Designs
“I am a new bloomer, but I have been following Jessica through her webinars since last year. I learned so much from just her free webinars and it changed my business drastically. I connected with Jessica's story instantly, I'm a self taught florist who really just wants to own my own business. :) I knew I wanted to take the leap and purchase BBB this year because I am really trying to break into the higher end clients in my community, and become known outside of my community as well. I had so much success with her free information I knew purchasing the course would be worth it. It is already making me feel so confident in my processes and to me that is worth any price. I completely relate to Jessica's non-traditional processes, and that has given me so much hope that what I have been doing isn't crazy.”
Elizabeth Mckenzie Florals
Kansas City, MO
“Growth. Not only BBB, but so many other aspects of Zimmerman's educational arm. Last fall when I first became aware of Jessica and Business Behind the Blooms, it was a little too soon in my entrepreneurial journey to make the full leap, but between then and now, I made time for every free webinar and implemented every system and bit of wisdom she advised. It took only a matter of months with Jessica's help to leave BOTH my part-time jobs and make my side hustle/passion, a full-on career. AND be in a position to invest in BBB. Now, as an official Bloomer, I have all of the tools - and as a result, the confidence - to continue to build a business that stands out, that is different from the rest. It rarely is or will be easy, but having Jessica and team Zimmerman in my corner is beyond the best support a boss babe could ask for!”
“It is a source of refreshing honesty, a confidence builder and a kick in the pants in terms of my business savvy. I so appreciate Jessica (and team!) for sharing candidly what works and what doesn't-- I feel like I'm learning from my best friend (who has lots of experience and knows her stuff!) I feel empowered to take steps forward and make the necessary changes so that my business flourishing--but so does my family.”
Gathered Floral Design
Highland Village, TX
“Honestly, BBB has taught me the hard stuff. Some of the topics in the training I didn't even know existed in the floral business. I'm so glad I purchased BBB so that when I'm ready to start my own business I have the tools I need to hit the ground running and be successful!”
Fort Worth, TX
“I had been in business for over 5 years, and felt kind of discouraged...like everyone around me was successful, except for me. ...Like every other wedding floral business was booking great events with their ideal clients, and I was just over here taking anything I could get. When I first found out about The Business Behind the Blooms, my immediate reaction was "I can't afford this". After some serious reflection on my businesses future, I concluded that "I can't afford NOT to do this." Within a week of purchasing and reading BBB, I booked my biggest wedding of the year. I just finished that wedding yesterday with excellence, and for the first time ever, I have a strategy on how to book and achieve more larger weddings with my ideal client. And for the first time in about 3 years, I'm truly looking forward to my future in the wedding industry. I am proud to say that I have taken control of how I run my business, my meetings, my calendar, my events...and it shows! Thank you Jessica and the Zimmerman team for pouring your heart and soul into BBB.... for businesses like mine.”
Lang Floral Designs
“The Business Behind the Blooms was a game changer for me professionally and personally. Flowers have always come naturally to me, but BUSINESS does not! I’ve always been a dreamer and a creative, so when I had my son last year I began to think of ways to stay at home with him as much as possible but also somehow make money doing something that I loved. My husband works full time and is in school full time for ministry, so it’s not very feasible for us to pay the bills based on his income alone! I’ve always been interested in growing flowers (huge Floret fan here!), but quickly realized that it’s not a very feasible option while having a young child right now and that’s when I came upon floral design. I soon learned that just because you have all the floral knowledge in the world doesn’t mean that you can run a successful floral business. There’s actually a BUSINESS to it. Without the business side, I would never be able to provide financial support for my family. The Business Behind the Blooms was a huge revelation for me! A business is a business. I shouldn’t be answering calls and emails at all times of the day, or doing high end jobs with a low budget. That’s not fair to my business or my family. I’m now putting The Business Behind the Blooms into practice and starting to build my company within these principals. I’ve already seen huge progress in my business in the short weeks since receiving the course. My clients have a more professional view of me. I’m able to sell 100x’s better. And most importantly, my family receives my full attention when I’m home. The Business Behind the Blooms is truly one big sigh of relief for my family and I!”
Bloom Bloom Floral Farm
“The Business Behind the Blooms was a real leap of faith for me. I’m a wedding planner and venue manger, still only dreaming about adding floral design to my offerings, so the thought of making a large investment on a floral business course was scary! Despite these fears I kept showing up to Jessica’s webinars and every time she would pump me up and motivate me. The final push was the Jay Z Instagram Live. She spoke of a growth mindset and an overall “just do it” point of view that made me say “I’m in”. I’ve had the desire to work with flowers for a long time and knew I needed to decide once and for all if this was a direction I was going to take. Ultimately, I decided to use BBB to assist in making this decision. I honestly feel that even if I decide not to pursue floral design so much of Jessica’s story and course can translate to other aspects of the wedding industry. Setting boundaries, building teams and charging your worth are crucial in wedding planning as well. I read the course in almost one sitting and loved every bit of it. I’m basically obsessed with Jessica’s style of writing and her overall vibe. Throughout the course and also in the webinars she is funny, straight shooting and incredibly relatable. She is 100% the reason I purchased the course. I trust her point of view. I’m excited to continue exploring my desire to add floral design to my skill set and I look forward to what the future has in store for my business.”
Fort Lauderdale, FL
I cannot tell you how much I have learned already and I am barely through chapter 6! BBB has been an eye opener to me in so many ways. The business side of the industry has so many unknowns and BBB breaks it down for you. I finally took the plunge and purchased BBB a few weeks ago and I have already booked 3 weddings that include florals! It means the world that Jessica and her team have invested so much to educate others and be REAL! If I was to go to another florist in my city there is no way they would be open in sharing the things that Jessica has. In addition to BBB I have invested in hands on floral experience as well! I recently returned home from Seattle after completing a workshop with Sinclair and Moore that really opened my eyes to the floral side of things and of course I am more in love now with flowers than before, BUT learning color theory and getting hands on experience can only get you so far. You need to know the business and thanks to BBB I am able to learn that side as well. I am a busy mom of two little girls, 4 and 6, planning 10-12 high end weddings each year. My ultimate goal is to hire a small, but mighty team, just as Jessica has so I can focus on more of the floral and creative side to things. In addition cut the number of weddings down to around 8-10!”
Aubree Elle Events
“Earlier this year, I watched Netflix's reboot of "Queer Eye" at the recommendation of one of my brides. I then became kind of evangelistic about the show. Take a strong team of five people who know who they are and know what they're not, and have them speak truth and share experiential wisdom with people who are at critical points in their lives. As a result, we see whole-self change. Their appearance, eating habits, relationships, self-confidence, all change. One of the few things things my husband, family, and friends have heard me talk about more than Queer Eye is BBB. (This is hyperbole for dramatic effect. I actually talk about a lot of stuff more than Queer Eye. But I do talk about BBB almost daily). While BBB doesn't offer five well-dressed, multi-ethnic gay men, it has pretty all the other markings of the hit makeover show. Through BBB, a woman who knows who she is and what she isn't, spoke into my life at a critical point and was able to help transform it at every level. Before BBB I was a glorified hobbyist taking weddings I didn't want only to loose money making a perfect version of something I didn't like, missing out on time with my new baby and best husband. Now, I set firm boundaries with my time, my energy, and my budgets. I only take weddings that are profitable and creatively energizing. I'm the master of my money, and I tell it where to go and what to do. Instead of drowning in emails, I get to employ other women who need side jobs. I have systems. I'm getting more inquiries and turning down more weddings with confidence. The only thing I don't have boundaries on is BBB. I let what I've learned influence all areas of my life. My business has had a head to toe makeover. And through the tools I learned in BBB, it is continually made over, assessed, and tweaked. Nothing really compares to the feeling of becoming the business owner, floral designer, mother, wife, woman, that you were made to be. There are a lot of reasons why I'm becoming that woman, but BBB is a big one.”
Carbon and Salt
“I’ve been in business since 2013. My business came about in a unique way—I had been working as an employee at a very large, corporate wedding venue in my area as their Floral Director...in charge of floral sales for events, design, a retail store on-site, etc. in 2012 when my wife and I decided to start a family, I knew that my corporate job would be too much for our new lifestyle. I became stressed, more so than ever in my life...it affected everything—and generally, I am not a stressful person! I couldn’t get pregnant (we did many IUI’s), I was working 60 hours a week...in January of 2013 I left that job and decided to do event work from my home and start from scratch with no booked events. By March that same corporate venue had asked me to sub-contract for their event flowers only, and I agreed. In the beginning, it was access to instant cash flow for everything—I don’t think I borrowed anything to get all the infrastructure a girl could need. But now, the financial relationship is waring on me—still today, about 75% of my revenue comes from this one venue who gets a cut of it. 60 or 70 weddings a year later, I still work 60 hours a week, my average sale is stagnant at about 3K, and I can’t get off the hamster wheel because if I do, I loose that 75% of my income immediately. My business is as of today at a big turning point. I can no longer deal with the contractor relationship I have with this venue—it takes over my entire ability to sell flowers to any other bride at any other venue, and my brand visually is diluted because of it. My family is planning to move to find a better school system for our adopted son (who is now 4), perhaps out of my current service area. And to top it off, in January (just before I bought your course), I was issued a cease and desist on my trade name—I am complying and changing it. I feel like this is a sign!! It’s time for a shift in my business, so with the help of your story, that is exactly what I’m doing! I am SO happy to read about your rebrand and how you built everything from that one moment. I’ve read about 2/3 of your story so far, and I already know I’ll return to read it over and over again as I begin down my new path. My new trade name has been approved, I’m professionally building my website (paying for it for the first time) and I’m excited to take all the good from Ivy and Aster Floral design and leave the rest behind. My new name is The Fuchsia Peony—nothing is live online yet, but I did start a Facebook page recently...you should check it out :-). My plan is to start the online transition May 1st as I need to be out of my original name by June 1st. Thanks for being exactly the inspiration I needed at exactly the right moment <3”
The Fuchsia Peony
“Business Behind the Blooms was life changing, not only on a practical business level but also on a personal one. I would consider myself quite an introvert and as much as I loved flowers, I was terrified about meeting with clients. After reading BBB, I gained so much confidence that I could do this and I jumped all in. If that was all I got from BBB, that in itself would have been worth the cost but that was only the beginning of what I gained from it. That confidence has naturally flowed into the rest of my life as well and I couldn't be more grateful for that. I have worked in the wedding industry for years but I just booked my first client under my own business name. She is my ideal client and that is because of the tips I learned from BBB. I really believe that to some degree, Jessica has given Bloomers the opportunity for her ceiling to become their floor. I could not be more grateful to get to start my business with this kind of wisdom and this kind of confidence.”
Just Us Wed
San Luis Obispo, CA
“The Business Behind the Blooms has helped me heal from a past business failure. I use to own a bakery and I went through the exact same things that you did with overworking, not getting paid and dealing with difficult clients. I had no one to talk to who had been in the same situation. I had no one who understood. Everyone thought of me as a failure. I have always loved flowers. When I would deliver a wedding cake, I was always blown away by the flowers. I thought that one day I'd love to work with flowers. I have since taken a floral course at a local college, done one workshop and of course purchased BBB. I knew that if I ever started another business, I would not fail. I will not allow myself to fail. I am working on building a portfolio and a website. I want to be booking clients very soon.”
St. Catharines, Ontario, Canada
“What I love most about the Business Behind the Blooms is that it gives me permission to do it MY way. Aside from the invaluable content provided throughout the course, BBB gives me the confidence to run my business in a way that works for me and to break away from the industry norms that I feel sometimes hold us back from achieving our full potential.”
Ebb & Flow Floral and Event Syling
Green Bay, WI
“Jessica is a big sister, a mentor and a dreamer. She takes the hardships of a business that so many business owners face and turns them into her own little challenge. A challenge to find an easier way of doing it. An easier way of doing life. If you've ever sat down with Jessica for a mentoring call or for a webinar, you know she's all about productivity and getting home to those babies of hers. She shows you not only how to run a profitable business but how to have a life. Take it from someone who has taken three courses before Jessica's and has watched numerous webinars from other florists, there is no need to spend any of your hard earned cash on anything other than Jessica's course. This course is packed with everything you'll ever need to know to run a successful business and unlike other courses, she's available to you at any time with her convenient mentoring services and her follow-up webinars. Jessica Zimmerman has built a brand that is one of a kind and The Business Behind the Blooms truly reflects this.”
“I can't say thank you enough for being the vessel that literally breathed life back into my new floral and wedding design business. The business savvy alone that you shared and the confidence you instilled in me as a businesswoman was well more than worth the price of the course (which honestly, I now feel is truly priceless), not to mention the wealth of other information that you threw in! Even though I blazed through the book as fast as I could consume it in the first day, I find myself going back to it weekly to continue soaking it all in. I have already seen an increase my profits- at the beginning of this course my minimum order was a measly $400, within 2 months I have been able to up it to $1000 - and I'm continuing to sign more clients with higher floral budgets than ever!
Thank you for your candor, your skills, and all the work that you put into this course. I can truly say that you have refreshed my strength, my spirit, and my bottom line at a time when I was really considering just calling it quits and deeming myself a failure. You not only showed me that it CAN be done, but HOW it can be done. Thank you, thank you, THANK YOU.”
“I clicked on a Facebook link to one of Jessica's webinars expecting to get little to nothing out of it as I thought being on the other side of the world in Australia would make it mostly irrelevant. I was blown away with how much I got out of the information being presented & scrambled to keep watching everything else that was available to me. Being a self taught florist, I connected with what Jess was saying instantly & now consider her my mentor. Creativity has never been an issue with me, it's the business side of things that has held me back & thanks to Jessica & her team I now have a new enthusiasm for where my business can go.”
Sea of Love Studio
Cottesloe, Perth, Western Australia
“BBB has given me the encouragement and confidence to change my business so it is what I initially intended it to be. It helped give me steps and tools to make changes to move in the direction of the future I WANT for my business. Businesses naturally evolve and BBB helps to give intention to that. Thank you!!!!”
“After researching courses, I chose BBB because I am from a small town However, I work mostly in the Nashville area, so Jessica’s story struck a chord with me because I am facing some of the same challenges that she has overcome. Also, business isn’t my strong suit. Jessica breaks it down into systems and gives you the confidence to tweak it how it works for you. I also identify with her business badass/pretty feminine combo of a personality. She blends the two to perfection.”
Mansion and Marsh
“The Business Behind the Blooms for me was definitely a valuable asset & investment to my floral business. I have always held myself back I think because I really didn’t know much about running a business, let alone a floral business. So taking this course has truly helped my frame of thinking about how to run a successful floral business & make a profit. As I was reading BBB I just kept having these aha yes moments thinking this is so straight forward & simple because you’ve made it so easy & clear to understand on how to go about things in running a wedding floral business. I really like your straight forward black & white no wish washy in between approach :)”
North Bend, WA
“JZ! I am so excited I have to tell you this! It is because of your confidence boosting stuff in BBB. I have been invited to participate in a photo shoot at a very prestigious gentlemen farm (built in late 1800) that has been renovated! Their first ever styled photo shoot! I will be doing a grazing table with my hand crafted charcuterie boards with floral. It is in the most affluent area of the north shore of Chicago. Thank you! Sincerely!”
Fox n Company
“The voice that tells me that I am worth it! I rebranded towards nature inspired designs few years back and completely lost my customer base. Struggling to find the right approach to market myself! It’s so inspiring to see Jessica be confident and successful in what she does!”
Studio Petali Curated
30 A, Florida
“The first time I listened to one of Jessica's webinars I knew immediately there was something different about what she had to offer. So many times people get drawn in by the "fluff," the stuff people say just to sell something usually. With Jessica she was giving so much good knowledge away for free already. I learned so much from her free series and paid series that I have already seen a drastic change in my clients and pricing just from applying what I learned in the past few months. I wish I had this knowledge years before, I could have myself time and heartache I have no doubt. I can't believe the heart Jessica has and her willingness to share her gifts, she truly is a gift to this industry.”
Love Greyson Events
Grand Rapids, MI
“The course that Jessica Zimmerman offers is invaluable! I purchased the Business Behind the Blooms course and it really gave me the confidence to turn something I like to do into a legit and profitable business. She gives you the practical tools that you can immediately start using in your business, and I saw the results of the course right away. As a creative its hard to view yourself as a businesswoman, but by the end, I had the determination to run my business the way it should be run. I felt like I had control over the direction of my company and it now had a purpose and a goal. Business Behind the Blooms really gives you a solid foundation for a successful and profitable business. Not only do I love the course, I loved Jessica. She is talented, honest and one smart businesswoman! Thank you for sharing your story with all of us!”
Brampton, Ontario, Canada
Blush Floral Design Studio
Bel Air, MD
“I now am much more disciplined about setting boundaries and the hours I work and the days my little man (he's 3) is at home with me are exclusively 'mummy days' (my first thank you to you and lesson from BBB).
I have a background in running someone else's business so consider myself pretty knowledgeable and fairly comfortable with everything admin, tax compliance etc. However even with all of my business experience, each industry is unique and I knew that I needed to find out more about how to run a wedding flower business.
BBB has given me insights into how I should write my contracts specific to the wedding industry and perfect my processes for proposals and booking clients. I'm a newbie to the floral industry having started Bloom & Bush a little over a year ago. Whilst I have done a number of weddings already last season, I've invested much of my time over the past 6 months working really hard on the behind the scenes, in particular on my website and SEO to get more visibility in the market (in the last month I've gone from not ranking at all to appearing sixth on the first page of google searches!!), my processes, contracts, price guides etc and I'm ready for the upcoming wedding season.
I've followed much of your advice in regard to sales process which for me has been the most valuable part of BBB. Like many florists, I'm often approached for a quote via email where they provide a list of what they want and ask 'how much?'. But I always revert back to my process. A 'thank you for reaching out, let's schedule a time for a chat' email and in that email I request more information via a link to a hidden contact form I developed in the back end of my website which asks couples for all of the information that I need prior to meeting with them. To date, every single couple that I have met with has gone on to book me. I have received really wonderful feedback from them about my process telling me it's personal, detailed and gives them confidence which is one of the reasons that they chose to meet with me over other florists.
I used the BBB proposal template as inspiration to create my own proposal template, which I feel definitely sets me apart from other florists in my area and makes my proposal process much quicker. My couples always compliment me on how beautiful they are. My hope is that they feel that if that's the kind of effort and detail that I give to a proposal, then they can confidently know that the rest of their experience with me will be personal and detailed.
As to the question of BBB being relevant to regions outside of the US, I feel it's not so much the region that you are in that determines what applies to you and what doesn't, but rather the stage of business you are in. As a first year florist I wouldn't feel comfortable charging the same rate as someone who has been in the business for 20 years, however it's really useful to know that what I am charging is reasonable and it also gives me a level to strive toward in the coming seasons. I would say to others to take on board information from BBB that is relevant to you right now in the stage that you are in, knowing that you're working towards implementing all of BBB as you grow and develop your brand.
Thank you so much, Jessica, for sharing your knowledge and enthusiasm for business. I'm both a passionate learner and passionate about sharing knowledge to benefit others, so you have my absolute respect and gratitude.”
Bloom & Bush
Rosebud, Victoria, Australia
“Owning a business can actually be a lonely experience. Yes, it’s rewarding. And, yes, it has plenty of amazing perks; choosing your own schedule, being your own boss, creating your own work environment. Everyone will tell you that its hard work, a long up-hill road; but let’s address the fact that it can feel a little scary when that road seems single-filed, you’re leading the way and on either side, you risk falling down the steep embankments of burning-out or loosing it all.
As a business owner for seven years, I have slowly marched my way up that hill. Usually happy, with plenty of iced chai, a few curse words and tears sprinkled here and there; I keep marching. But I look to the left and the right and sometimes I just want to know “Am I doing this right?”
I’ve gotten plenty of good advice from successful business men, my local chamber of commerce and other entrepreneurial friends with well meaning stories or encouragement but none of them could address some very specific issues of the wedding industry, bridal clientele and most importantly how flowers can bring home the bacon.
I consider the course ‘The Business Behind the Blooms’ as a much-needed road map, and safety rope for that steep hill. Depending on the day, I might even consider it a high-five, a hug or a sit-down-talk-it-out curl-up-on-the-couch-with-a-cup-of-coffee-and-a-close-friend kind of conversation.
BBB is real-talk for floral designers and wedding professionals. Its gorgeous layout and design make it easy to navigate. But make no mistake, its not frilled or fluffed. It’s the nitty-gritty, day-in-and-day-out information and encouragement that all floral designers need.
I can say whole-heartedly that BBB is the best investment I’ve made in my business (any myself) since I started this crazy journey.”
—Katie Rae Roach
“When I found out about Jessica Zimmerman, it was because I had stumbled across her Instagram. I was instantly drawn deeper into her page because her posts were just so gorgeous. I began to read her captions and thought to myself, "This girl is not afraid to be REAL!". Shortly after following her feed, she announced The Business Behind the Blooms course and I wanted to know more about it. I did not even 'know' this person, yet I felt so compelled to learn all that I possibly could from her! I attended every single free webinar she hosted the weeks before her launch and asked, what felt like, one million questions to her and her assistant, Kellie. Not once did I feel like a burden and I truly felt like she wanted to REALLY help this beginner learn all of the things! I sat on it for a few days - this was such a huge investment of my personal money and what if I regretted it? How soon would I find out that this could potentially not be worth the money spent? So many thoughts swirled through my brain for days.
After much contemplation and weighing out the pros and the cons, it truly came down to what I did not know and what her business memoir offered - and it offered all of the things I felt so confused about! I did it! I purchased The Business Behind the Blooms and dove right into the reading! I can say that without a doubt, my favorite chapter is the PRICING GUIDE. This chapter alone is worth more than what the entire course cost. I simply did not know just how much money I was LOSING until I read this chapter. I did not know about up-charging, outsourcing and how to even price my work. I simply played a guessing game. After wanting to crawl into a dark hole in embarrassment, I overcame that. I did 1:1's with Jessica and talked through the questions I had. She simply broke it down to us all needing to make money and was so real with how pricing actually SHOULD be. I could charge for things that I did not know I could charge for and find myself constantly referring back to this chapter. Eight months later and I still have yet to find a regret in my decision to invest into The Business Behind the Blooms. Not only did I learn how I was losing money, but I became confident in how to talk to my clients and how to talk about money without feeling ashamed for my pricing and worth. I gained the confidence I always wanted because I was learning more about how to be financially smart and to leave the guessing game behind me! Emotionally pricing to book the client is long GONE! .”
The Botanical Studio
“I am starting my second year as a wedding planner and am a innate learner. As I think about growing my business, I want to provide myself with information to make wise decisions. I don't let not knowing everything inhabit me from taking risks, but as a business owner in other industries I believe in having key pieces in place first. Unfortunately I learned the hard way (much like yourself) and have taken a more diligent and calculated approach to growth. Does that mean putting the time in? You betcha. Business Behind the Blooms provides me a look at the floral industry more intimately and allowing me to discover if this is the road I would like to see my business grow. I'm not afraid of working hard and that is how I am drawn to Jessica. She almost failed and is not afraid to share her story. Also that she was not a florist to begin with and I see so many similarities that I'm always curious how you got where you are. What route did you take and you share it. There is so much secrecy around the wedding industry, but funny thing about this is the amount of information that is available compared to 10 years ago.”
“I was lucky enough to come across BBB during the early stages of starting my Floral Design business. BBB has been an invaluable investment in more ways than one. It give me all the tools I needed to set up my Floral Design business with confidence and to be profitable and enjoyable right from the start. It also provided so much information that I could implement in my jewellery business which I have owned for 12 years. So much of the info in BBB transcends the floral world, it is simply great business practices full stop. Thank you Jessica for being so generous with your story, and imparting your knowledge so others don’t have to make the same mistakes you did.”
Erin.K Floral Design
There was no regional specifics and I could easily apply everything in the course to my home base in Melbourne. It would be applicable to any region or country and I am so glad I purchased the course!
BBB helped me steer the direction of my business and ensure that I am pricing correctly and presenting beautiful proposal templates that take me less than half the time they used to!
I also learnt to value my time with my family and ensure that I was paying myself for being away from them and that I could do this by selecting the right bride, and pricing the wedding properly.
After finishing BBB I booked my first wedding in 3 years where I knew I was making a real profit! I am not afraid to ask for what I deserve now and am happy letting go of brides who don’t suit my style or ideal as I know they will be a time drain which I would rather spend with my family.
So glad I know my worth and skills now and how to present them to lock in ideal brides!
I recommend this course if you want to regain your business (and your time) and take back control of your business - such an empowering feeling!”
“Since purchasing BBB we feel more in control of our business than ever and have noticed how much smoother and more time effective everything is running. We also feel clearer than ever about our vision and our goals, and everything else just seems to be falling into place. Our booking rate has improved dramatically, which we credit 100% to your sales process chapter. A year ago we felt in a complete rut with receiving quotes through of weddings that were not our style. However, now we have rebranded and love the style of every enquiry that we get. We are targeting the clients we want and feel energised and re-inspired as a consequence. Even though we are in Australia, we have found BBB to be an invaluable tool to growing our business in the way we always wanted but weren't sure how. Thank you for this wonderful course and continued support you offer after purchase.”
—Vicky & Claire
Bits & Blooms
“I was so lucky to have found BBB before I had started my first season and was able to implement your processes for about half of the weddings I booked last year and these were the ones I actually profited on. What I learned in my floral design courses at the local university truly did not set me up for success and I was quoting the first half of the weddings I booked way less than I should so finding BBB at the right time made a more profitable first year. I am confident going into my second year, using the tools you have provided, I will not only hit my sales goal but continue to build upon the momentum of my BBB experience.
I love being a Bloomer and having access to updates and changes to the course and the continued learning each year. So happy to have found you!”
Pine for Cedar
Calgary, Alberta, Canada
“I have been planning and coordinating weddings for a little over 3 years. I have been dreaming of going full time and adding floral design to my business but scared of the what ifs!! With the techniques and tips I am learning with the BBB; I am so pumped and ready to take the plunge in to making my passion into a full time business. I am now working on a business plan to kick off in Jan 2019. I am so excited for what the future holds and i have the Zimmerman team and BBB to thank for this.”
—Adeola Fowodu Olatunji
“This course is everything to me right now. I have been dreaming of working for myself since I was about ten. Fear held me back for so long, which I believe was critical in a sense. As I was working for fine dining venues, while building a resume and experience. However, about 11 months ago, I finally got to my breaking point and decided that I really NEEDED to branch out on my own. I knew I wouldn't be ok with myself if I didn't take the leap. I dove in head first and although my business is taking off more than I anticipated, it still isn't going to be enough in a few months to continue to pay my bills. What Jessica said this morning in today's webinar, resonated so much with me. I refuse to be the girl that left her job to start her own business and failed! Yes, it is a little vain like you mentioned, but I am also very confident that this is what I was created to do and I also can't fail for myself. I get very overwhelmed with everything that comes along with owning a business and in the wedding industry. Before the last 11 months, I had been working in the industry at venues for six years. I thought I had so much more figured out, but running a business is so much more and that is what I am looking to dig deeper into with this course. I am very creative, I love people, I love love (I know that's super cheesy! :)) and I'm all about being gracious as a new business owner and to others in general BUT I am not the most business savvy person. This is me giving my all! I would be so honored to work a wedding with you and your amazing team!!!”
Good Times Event Planning
Long Beach, CA
“I was interested in Business Behind the Blooms last year but afraid of the investment, then all year I regretted not doing it. This year I’ve watched every single webinar in anticipation of September and budgeted so that I could become a Bloomer in the fall. There have been so many things in my business that I know I need to change, but it is hard to have the confidence to say no and set clear boundaries. Jessica is the new voice inside my head that backs me up. When I second guess my intuition, Jessica’s voice says “you are 100% worth it”. I'm in the second year of full time floral work and it’s time to take it to the next level. I have the portfolio to prove myself and now it’s about elevating the client experience so that brides feel I’m professional enough and high end enough to make that big investment. BBB has shown me step by step how to create that elevated experience.”
Sibyl Sophia Floral Design
Los Angeles, CA
“In all of the floral shops I have worked in I have seen amazing, creative people struggle to bearly make money. The joke has always been, “You have to love it cuz you won’t make money doing it.” Everyone always told me I should start my own business because I have amazing natural talent and love it so much but I’ve always said no because I have only ever seen owners over working and getting under payed. Recently, after loosing my job when the flower shop closed its doors I wanted to see if there was a better way. I came across your Instagram posts and the free webinars and instantly fell in love with you guys, your heart and joy, but especially the clear, organized way of explaining how business should be run. It changed my world. In the last few weeks I’ve sat down to write goals and have become so much more productive. Family and people are my number one priority and now I can see how my flower passion can make money and not take away from my relationships with people. Jessica, everything you said about creating systems and boundaries with the business to allow for family and travel was on point and I can’t thank you enough. It would be a huge privilege to not only meet you but to experience working with you as well. Thank you for helping to change the floral industry and for offering this amazing opportunity to learn from you.”
“The Business Behind the Blooms is the power and commitment to the growth of my business. I have studied design and will forever continue to invest in my skills, but knew my business needed Jessica's knowledge to organize and focus on all things business.”
Botany and Bloom
Richmond, BC Canada
“The Business Behind the Blooms has been an incredible opportunity with so much value! It has completely changed the way I think about running my floral business and there is so much in the course that I have been able to implement now as a new business starting out, but also so much that I will be able to implement in the future as it grows. This course has been such a blessing for me in building the foundations to run a successful floral business and I am so excited to see my business grow.”
Blush & Ivy
“Business Behind the Blooms has been the single most important thing I have done for my business. Having all of this information in one place and having lifetime access to it is priceless for me. In the first week of owning this course I am already implementing the processes and techniques Jessica teaches! I love how real Jessica is throughout the entire process. She really does give you all of the information in an honest, transparent way. There’s no dancing around the issues, its clear from the start she genuinely does care about all of her Bloomers and I’m so proud to finally be one!”
“The BBB is very special to me as it has really instilled confidence and value added to my business! I have been in the industry for 8 years and have never paid for education that was so in depth and actually taught me specific business practices that I could apply to my business right away! The way Jessica explains why she does what she does just makes sense. One of the things we try to really instill in everything we do is be intentional (through design, communication, marketing) and the BBB is incredibly intentional through the way she teaches and the way she holds her business. I am so honored to be able to learn from Jessica and refer some others her way!”
—Cammie Petty Palmer
Beautiful Events Rentals
“BBB has opened my eyes to a whole new world! I had just opened a flower shop when I came across Jessica and I watched her webinars and Instagram I felt like I already knew her! She gave me confidence to dream bigger. I bought BBB the fall of 2017 and read it that evening! I feel like the more I read it the more I learn and find things that sink in. It truly is a work of art and has been a total game changer for me! I learned to say No to weddings that I wouldn’t make money on! I learned how to find those bigger weddings and the ideal client that I want to work with. Total game changer.”
SEEDS Flower Shop
Pincher Creek Alberta, Canada
“It's like a guideline for me how to run my business successfully. I try to implement more and more into my strategy from BBB. When I feel my business took a step forward or I need some motivation I go back to BBB and read it over again. I was a bit confused at the beginning when I've first seen people are reading the course in one day. For a moment I taught it was probably silly to pay that much just for the story of someone. But even after an year I use tips from it, I can always go back and check the updated version, watch the webinars and get the info about all the opportunities and courses. Jessica also teaches a lot about the values in personal life which is also inspiring me.”
“I was very hesitant to purchase BBB, but hey, you have to spend money to make money, right! Since becoming a Bloomer I have booked several weddings with a $5,000-$7,000 floral budget! I honestly found so many of Jessica's processes very freeing. I was stuck to what I thought the client wanted to hear and see instead of trying to educate them on my process.”
Designed 2 Perfection
“Business Behind the Blooms gave me the confidence to raise my floral pricing and charge what I need to be charging to support my family with my business. Jessica's sales techniques, templates and processes are genius and have saved me so much time and energy!”
“I've only been in business five months, and I didn't have a clue what I was doing besides working the flowers! I think I have a great eye and I love flowers! BBB is an amazing program and I'm so excited to be successful! I would love to work with y'all to learn more!”
The Daydreamer’s Floral Designs
“On the "Suvivor" page of Refined Gatherings, Ltd. website I have: Love of Life. Love of Family. Appreciation for the Conquering Spirit. Even though I love designing events it hasn't been profitable and I was lacking the tools that I need. I hear great things from clients and their guest but, I wasn't conquering. BBB nailed it and it is pointing me in the right direction. I stumble across Zimmerman on FB. I started receiving emails and viewed a couple of webinars and noticed that what Jessica shared was beneficial, practical & packed full of wisdom. For financial reasons, I had to choose between a new website and BBB. I made the right choice and know that the new website will come at some point. I've heard that, "Opportunity meets preparation." I just said, to my husband last night that, I believe that BBB is a gift from God that will present opportunities to me. I'm a high school teacher who loves teenagers. Being successful in business will give me the opportunity to work on my non-profit dream (Urbane Youth). Thanks you Jessica and Team Zimmerman.”
Refined Gatherings, Ltd.
“After my husband was laid off from his job, twice, I knew it was time for me to put my creativity and talents to work. So I started a floral design business. I had absolutely no idea what I was doing. People would ask me to do a wedding with installations and centerpieces and I had literally never done one before. But I did it anyway! Have no fear was my motto. But regardless of my confidence, I wasn't making any money. This course has been so valuable for me. It has taught me how to turn my dreams and vision into a reality and actually make a living doing what I love. Jessica makes you feel like your one of her closest friends. Her personality is engaging and genuine. I especially love the fact that if she doesn't have an answer for something, she will find it and then share it with all of us. I would love the opportunity to see her work in action. But regardless, I can't wait to implement her strategies and allow it to breath new life into my business.”
Evergreen & Ivy
South Jordan, Utah
“As a wedding planner and fledgling floral designer, The Business Behind the Blooms came to me when I needed it the most. I am a creative and have ALWAYS struggled with the business side of my business. I found myself not confident in knowing my worth (I have 10+ years of experience in wedding coordination/ planning) and let clients take advantage of me. After a recent wedding (I refer to it as my PTSD wedding) and I vowed to not ever let clients treat me or vendors I referred them the way we were treated by my couples' parents. But how? On the floral side, I have been hired to design and execute tablescapes for chef charity dinners, but felt unworthy of charging for my time because I wasn't a "trained/ certified" florist. It truly wasn't until I read BBB and listen to Jessica's webinars where I learned that it's important to know your non-negotiables and set boundaries with clients, it's ok to say "no" to people who are not my ideal clients and it has honestly given me the confidence in my sales process for wedding planning and floral design!”
Christin Wilson Events
Orange County, CA
“BBB has truly opened my eyes to my business. I have been in business 10 years. Thru these years I experienced running a business thru a recession, and bringing my 2 kids into my family. I always knew my wedding design business was different, but I never allowed myself to embrace that, and make it my brand. BBB has allowed to find the brand I want to be, and change the way I do business from meeting with clients to handling the finances. I needed this missing piece to my puzzle. I am confident now going forward my brand represents me, and allows me to give my best to my present and future clients.”
Live Laugh Love Weddings
“The Business Behind the Blooms is an extensive offering of knowledge from Jessica, her team & her past experiences that teaches us what not to do and what to do. I have been in the industry for almost 20 years and wished I could have had this knowledge back then. But, through hard work, dedication, lots of mistakes I am still here. I am always wanting to improve both in business, design and in my personal life. With Business Behind the Blooms, Jessica creates impressive sales strategies that are an integral part of the way to do business. I appreciate her stories, her mistakes (because hey if she did not make these mistakes she couldn't have created the BBB!) and guidance. We are all in this together, we deserve to better ourselves, our lives and our business. Many blessings to The Zimmerman Team, you hit it out of the ballpark!”
—Erin McClellan Momburg
Sprigs Floral Designs
San Luis Obispo, CA
“After a year of solid floral training, I was ready to launch my own boutique studio. I just didn’t know how to do it! I ran my own creative agency for seven years prior to taking the plunge into florals. However, it was a completely different operating model. Thank the Lord, I found Jessica Zimmerman! After my first mini-session with her I knew she was legit, real and I could see myself in her. So, I made the investment and purchased BBB. I could have wasted years trying to figure out a system that works and lost thousands of dollars doing it, but Business Behind the Blooms saves me from those pitfalls. As a result, I was prepared with strategy, ready-contracts and templates that work! I had set a goal that I would start off with a $1500 minimum. By instituting the methods I learned in BBB, the first two weddings I booked were for $2500 and my third was for $7500. Investing in BBB was the smartest decision I’ve made to date. Thank you, Jessica!”
Re+Bloom Couture Florals
“The Business Behind the Blooms is the motivation I've needed to transform what is currently a part-time side business (and to be honest, an expensive hobby) into a full-time, profitable career as a florist. While I have corporate background in branding and marketing, as well as an MBA, I haven't yet been able to understand what exactly to do in order to make my dream of being a full-time creative entrepreneur and florist a reality. I've taken other courses and even spent $8K+ on a 6-month "incubator" intensive and didn't get as much out of those as I have from BBB. The combination of practical material along with Jessica's honest and straightforward approach has given me the tools I need to cross into the full-time floral business on the right foot. This purchase of BBB has been the best money I've ever spent on myself and my business. It's an investment that is well worth it - and what makes it different from other courses is Jessica. Her extensive experience speaks for itself, and Jessica comes alongside us Bloomers as a mentor who exhibits tough love, telling us the things we need to hear to become profitable florists (-you have every right to charge for your consultation time! - you wouldn't go into a grocery store with $20 and expect to get 5 carts worth of groceries; in all other legitimate businesses the client can't dictate the price so why do you allow this as a florist! - etc.). In doing this-speaking the truth in love-Jessica encourages us to be the best we can be, creating beauty for others through our unique talents while also being savvy business owners. Her approach to business, if adopted by more florists, WILL CHANGE THE FLORAL WEDDING INDUSTRY and the way clients/brides approach their vendors. All florists struggle with how to educate their potential clients on how much it truly costs to have the wedding of their dreams. Jessica has solved that issue, and provides a proven formula for success. I can't wait to apply these learnings to my business. Jessica, on a personal note, I appreciate and respect your priority on your family, as you are demonstrating that it is possible to have a profitable business while also giving your family the time and attention that they deserve. Thank you for offering this course, for taking the time to write it, the inspiration you have provided and for sharing your insights and team members with us.”
—Holly Bryant Duncan
“I purchased BBB this last Spring and read it that same weekend! I was frantically pulling the info and implementing it into the systems I had. I used your emails and surveys as templates and adapted them for being a wedding venue. Even though I’m not a floral designer or wedding planner, BBB was 100% worth the investment! It has been so helpful to learn about your client experience, how to make your business what you want of it instead of following what everyone else does, and have confidence to say no. I’m now able to wait for my ideal client that I’ve worked to attract and then excel at the client experience. I have been thinking about adding day of coordination or partial planning to our venue services so you can only imagine that excitement when I found out planning would be added to BBB this fall. And having to not pay for the course again to receive that only solidified the investment! My husband recently went back to school in order to pursue being a paramedic/firefighter. Knowing his schedule (working 24 hours on, then 48 hours off) will be different than my M-F 9-5 and wanting to start a family, adding planning and coordination would allow me to step back from my current job and work my own schedule so that we can maximize our time together. While I love my job, I’ve realized time and memories with family are more important. After reading BBB, I’ve decided to focus on building our wedding venue business and keying in on fewer weddings with couples who are incredible to work with. (Please don’t use this portion as a testimonial as my employer who I LOVE doesn’t know about this goal :)) All of the education I’ve received from BBB and Jessica is top notch - I’ve been recommending it to other vendors and they’re reaping the benefits too. Thank you for the awesome content and confidence you’ve given me! I would love to contribute to one of your weddings to give back and further learn from you and other bloomers. I feel like it would be a once in a lifetime experience that I’d want to do over and over again! PS - Jessica, during your mini course, I learned you come from a family of farmers. Learning this I felt even more connected to you and can’t wait to work with you in the future! Thanks so much for helping me and my little wedding business here at Heiser Farms!”
Heiser Farms Weddings
“The Buisness Behind the Blooms is my foundation and the solid ground that I have been searching for to literally BLOOM ha! Sometimes you need someone to hold your hand in life when you are doing something new and it’s scary. I wish this guide was available YEARS ago. I’ve been feeling like I’m waisting my life away working in box with no windows when I need to be utilizing my creativity, help others, and live the life I want to create. However, dreams are scary. Especially when there is no guidebook! Especially when you are just starting out and have ZERO idea on where and how to start. I know I can do flowers. I did all of them for my own wedding and a few others without compensation. I did it because I love it. Didn’t think I’d be able to pull my vision off, but I did it! I did it because I knew I could do it. I know I have a creative eye. I know I need to be out there helping people bring their visions come to life. But I know NOTHING about how a floral business runs or even how to make that switch from corporate life to running my own show. So for this course to be available is a GOD SENT! Knowledge is truly power. I appreciate you for being so blunt and brave and telling it like it is because that’s what I need before I take that jump. I need to be smart before I dive in. I neeeed to know the buisiness if I’m going to do it all on my own! The value of this course is more than I could ever think of and setting a great example so I know what NOT to do. Just in the last week I’ve never felt more brave and eager in my entire life to go after opportunities to learn and to grow as a florist. Life has truly been amazing lately. I was actually wanting to buy this course the last time you offered it (I believe In February) but I was saving for my wedding which was in June. I remember saying to myself “Ok this is a sign that I really want to be doing this. I’m doing this the next time around”. Needless to say, I would be honored and THE most excited lady IN THE WORLD to help your business in anyway that I can and would consider it a dream come true to work along side you and help make magic happen at one of your weddings!”
“BBB is a foundational resource to begin directing my business in the right direction. No more feeling stuck & trying to make ends meet & figuring out what to charge or what my creativity is worth. This is a new beginning & new level of professionalism I've been needing in order to maintain growth & take this business to the next level.”
Petals & Fields Florist
“Business Behind the Blooms gives me hope! I am new to this whole floral industry, but I took a leap of faith. All my life, all I’ve known was the medical field, but I always have a love for the beautiful blooming flowers.. I took a chance and started taking classes this past summer , but finding Jessica’s videos gave me an insight on the business and the confidence to keep pursuing my passion! Thank you, Jessica!”
“BBB has helped me to feel confident in the value of my work. I often find I am second guessing myself and listening to Jessica has been really refreshing and empowering. It really helps with building confidence and with standing behind my business and being able to explain my charges and feeling justified. I am just getting started and excited to see the changes this brings about in my business.”
Poppies and Twine
“I have been so scared to branch out on my own. I’ve always wanted to have my own business! I feel like I have so much to offer and that my talents are being wasted. I was in a high profile position as a set decorator in Hollywood for ten years- coming from the small town background of Maui-it was a big deal. I became a single mom in 2006 with a month old baby boy and had to move back home and work in the family business-Preschool. Even though I love working with kids, I felt like my talents were withering away. I’m not me unless I’m creating with my hands. I have a degree in Fine Art. I can build, decorate, remodel homes. I love making magic and missed that feeling I had in Hollywood, but how do I survive as a single mom and work those kinds of hours or do the required travel? I don’t know anything about the business side of things. I like pretty colors, hahaha. I want to provide a great life for my son. I want to be able to put him through college. Not just make ends meet like I am now. I know I can be amazing, fulfilled creatively and be the best mom I can. I’ve tried to recreate myself and not succeed too many times! I recently worked for a florist- for minimum wage- learned a lot and found my love of floral design- but it only lasted a year because I couldn’t support myself and my son. During this past year I’ve been free-lancing with an amazing company doing large corporate events, flowers, staging, installation art etc. This has solidified my love for creating worlds and making magic through creative means and I know I need to do this in life. But it’s not steady enough to make a living. I’ve had to go back to the preschool part time. Every book (yes I’m old school) I have read from an artist who makes a living says their most valued lesson Has been to invest in a business course. Last Friday I picked up my phone. I never watch the Instagram stories ( I told you, old school, I’m learning). I watched Jessica’s live story! I was so moved, touched by her experience and found commonalities in my own life. I knew I needed this course to moved forward. I have been trapped on a hamster wheel for ten years! I love Jessica’s energy! I love that her family comes first! I can’t function in life unless I feel like I’m being a good mom first and foremost. I appreciate Jessica’s raw emotion. I knew I could listen to her adorable accent all day! I would cherish the opportunity to be there in person to help with an event. To feel the magic! I know this is a turning point in my life! I want to be my own boss with the tools and support to succeed! I have a dream to create my own venue where I can also offer my services as a designer and planner. I know that BBB is going to be the catalyst that launches me towards success! Thank you for creating BBB!”
“Everything! We are a new wedding planning business getting ready to open our doors in January and even though I have been doing events for about 20 years the wedding industry is very competitive. I have been involved with planning weddings for the last 5 years taking on my own 3 day destination wedding in San Francisco and also several friends weddings . It was a labor of love ! Now I am in a new venture and I’m so excited and terrified lol I have not worked in a 9-5 for the last 6 years as I have been taking care of my parents and when I started thinking about going back to work I really wanted to follow my passion! Thank being said I felt my background in hospitality and the production work that I had so much fun doing when I was with the Ice Chalet (building sets and costuming for kids ice shows ) led me to the decision to become an entrepreneur and do it my way ....and be able to set my own schedule having time for parents my adult children and husband. I would love the opportunity to follow you around lol . Watching how It all comes together and helping to create floral embellishments, run all my crazy ideas by you and maybe build something gorgeous! Our goal is to be a destination service for California and Las Vegas with love being the destination.”
Veil Tales Weddings
Las Vegas, Nevada
“BBB is the single, most influential purchase I made during the start up and launch of my new event floral business. Having a degree in marketing and business administration only gave me the textbook smarts. After buying this course, I know for a fact that I did NOT know how to run a profitable floral business from the ground up. BBB taught me that and so much more. Jessica gave me the push and encouragement and this course gave me the knowledge and confidence I needed. Less than two months out I have photographers, who I had only dreamed of working with, reaching out to work with me and referring me to their brides! Confidence is everything and all of the material in the course is so useful that you can't help but feel that you know exactly what your doing, and more importantly, why your doing it. I know when you are just starting EVERYTHING feels like “fake it till you make it”, but BBB gives you the confidence to say to yourself I’m not faking it. I’m an actual business owner making educated decisions and turning a profit. I started my business out in the black, instead of the red and it’s all thanks to Jessica’s relentless encouragement and focus in treating your business as a business and not a hobby.”