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Jessica Zimmerman | The Business Behind the Blooms Success Story

Rachel Fletcher
Business Name:  Carbon + Salt

As a self-taught florist trying to balance motherhood and business ownership, I felt stuck. I knew I wanted to be working fewer weddings with brides who made the time away from my husband and daughter feel worthwhile, but I had no idea how to get there! The Business Behind the Blooms has transformed every aspect of my business and my personal life. (I now actually have a personal life!) It has given me a streamlined business process and better boundaries for my business. I read the whole course in one sitting and implemented changes that very night. I hired to my strengths, I changed the way I view social media, and I totally revamped my booking process. I went from booking basically 100% of my brides, making no profit, and being burnt out, to booking fewer weddings, but choosing weddings I was excited about and financially and emotionally prepared to design. All of a sudden, I was running my business, instead of my business running me into the ground. In the process of implementing BBB strategies, I reached out to Kellie to have some proposal templates made. 

The proposal templates from Kellie make my brand more cohesive. My proposals now take half the time, but pack double the design punch. Aside from the aesthetic value, the auto-calculate feature is a godsend for someone who can't use both her left and her right brain and the same time. When I use these in conjunction with the delivery and set-up estimate form, I know I'm budgeting accurately, hiring the freelancers I need, and actually making money! I'm no longer showing up to weddings with half the help required, just hoping I have enough flowers, knowing I haven't made a dime. 

This course isn't a scam for the Zimmerman team to make money off of your struggles. They could be making any amount of money and it still wouldn't be enough considering how much time, information, and tools are available to us through this course and these templates. If you let them, these tools WILL change your business, and the benefits you reap will grow exponentially. I can't wait to see what this wedding season holds!


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Magda Sobieski
Business Name:  Zuzu's Petals

I was having a rough end to my 3rd quarter and was trying to really prepare and rock this rut for 4th quarter. The first time I caught Jessica's webinar I knew we were floral soul sisters. Then she was offering BBB, and I knew I had to make mountains move to get this course. It was seriously the best thing ever, EVER! Just after reading BBB in September, I booked a $6k bride, and my average wedding was $2,500. And just last week, I booked my biggest wedding to date, $20k. I will also share that I knew I needed more guidance from Jessica, so I of course have been mentoring with her, and seriously it’s worth it in every way. I’ve been in business for 6 years, and always felt like a beginner with good progress, but now I feel like the owner of my business and I am crushing my goals left and right. Thank you from the bottom of my heart Jessica and Team Zimmerman!
 


TALIA WILLNER
Business Name: WILLNER WEDDINGS

I can't say thank you enough for being the vessel that literally breathed life back into my new floral and wedding design business. The business savvy alone that you shared and the confidence you instilled in me as a businesswoman was well more than worth the price of the course (which honestly, I now feel is truly priceless), not to mention the wealth of other information that you threw in! Even though I blazed through the book as fast as I could consume it in the first day, I find myself going back to it weekly to continue soaking it all in. I have already seen an increase my profits- at the beginning of this course my minimum order was a measly $400, within 2 months I have been able to up it to $1000 - and I'm continuing to sign more clients with higher floral budgets than ever!

Thank you for your candor, your skills, and all the work that you put into this course. I can truly say that you have refreshed my strength, my spirit, and my bottom line at a time when I was really considering just calling it quits and deeming myself a failure. You not only showed me that it CAN be done, but HOW it can be done. Thank you, thank you, THANK YOU. 

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Deb Riedstra
Business Name: Deb’s Floral Design
Years in the business: 3

Jessica’s BBB has given me a new confidence for my business.  I have already used her strategies in quoting, pricing and producing contracts for next year’s weddings and I’m excited to see them through. After viewing her webinars and using her techniques I was thrilled to have one of my weddings published in a Toronto wedding magazine!  The return on my investment in her BBB course was immediate. 

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