“I'm a new bloomer. I read it in one fell swoop and enjoyed every bit of it! I'm starting to slowly implement several factors of the Ideal Client chapter on my website. Your book and webinars are always the needed motivation and inspiration I need to keep moving forward and staying positive and confident in my business. Truly, I enjoy your fun and hilarious personality and lap up all of your advice!”
—Cindy Magan Hillside Blooms Floristry Colfax, CA
“BBB has been a game changer. Its opened my eyes to how to run a profitable business, which in turn has opened doors, which has turned doubt and constant angst to excitement towards the business side of floristry. I am a single mother, to three teenagers and am now fully self supporting them and myself without any aid from their father. It has given me confidence, courage and increased creativity. Immense gratitude to Jessica and her team.”
—Clara Barthorp Wilde Thyme Jersey Channel Islands, UK
“Since opening my own floral design studio I have enjoyed the creative design aspect. On the business end of things I have struggled for years to have a consistent process in sales, bookkeeping, and marketing. I have attended floral education classes and design tutorials but have never felt empowered or adequately directed to improve the business functionality. BBB has give me direction, inspiration, and guidance to put processes into place that I can fall back onto. In knowing my business practices I have more confidence while interacting with my clients to educate them as well as direct and lead consultations.”
—Colleen Elkins Botanikal Billingham, WA
“BBB gave me tons of new knowledge, many ways to improve what I’m already doing, as well as assuring me I’m not alone in the boat. While I valued every bit of information in BBB, one thing that hit home is where you talk about [a former employee]. I have recently closed my retail shop to be a full time wedding and event florist, and in the process, one of the designers [reminded me of your same situation]. It was a devastating experience and wished I had come across BBB so I would’ve known she was wrong for my business from the beginning. I am trying to figure out a way to get star support team and have not been able to. I’m hoping I can come across people like Kellie and Danae whom I can totally trust and enjoy working with.”
“If anything, BBB has given me the confidence to be able to do this business in an area that is a little harder than the city life. Rural Nebraska is tough. But BBB gave me the knowledge and confidence that if you want it, execute it correctly, and believe in your talent, you can and will have a successful business. All the little details from the beginning of the process to the end are really what made me go back to the drawing board and think about how I want to portray myself and my business. Honestly, I don’t think BBB would be the same if it weren’t Jessica leading it. It’s who she is. I hang on every word and really think through it and from the moment I found her profile about two years ago, I felt like I needed to learn from her. BBB is my business lifeline. I bring the talent, but BBB gave me the ability and knowledge to put it on display. THANK YOU!!!!!”
—Erin Weides Flower It Seward, NE
“I’ve been a bloomer for a month and a half now. BBB has guided me to understand and to finally open my mind on how to have a better business process; which right now I’m working on it, to improve the process and have a successful wedding and event design business. I’m starting to see better results from them, as I started to implement some of them. While reading it, some of the things that Jessica Zimmerman explain why she does not recommend doing certain things, was happening to me in that moment or had happened before, it’s been a wake up call! I’m glad I have found Jessica Zimmerman’s webinar and BBB, because even though I only have 2 1/2 years officially in the business, I didn’t know how to make it work and was ready to quit.”
—Eva Ferrerias-Pichardo Showpiece Events Brambleton, VA
“BBB was a breath of fresh air. It made all the self doubt and frustration quickly fade away when I realized I wasn’t alone in my daily struggles. What I gained in return was hope that things could be different and the confidence to know that I wanted was achievable. I was skeptical in the beginning as I would consider myself pretty business savvy but thought I had nothing to lose to learn from someone else’s mistakes. The same mistakes I was currently making. Being part of the BBB community has given me the confidence to run my business as I want to run it. Not how I think I should or how others think I should. Within the first couple of weeks after purchasing BBB, I booked my largest wedding even with a very tough wedding planner present. I had the biggest smile on my face knowing that I was making money on labor that day. Thanks to Jessica for being real, raw and honest. You’ve made us better bloomers because of it.”
“BBB has given me the confidence that I CAN be the designer I know I want to be, and if I have good business practices I WILL book the clients who let me design the way I really want to, and charge appropriately. I love Jessica's honesty and even felt like I was invading her privacy a bit at times because I'm so used to this industry being a closed book. When I first started 8 years ago it was in retail and I learned that whole system, but I knew early on that I had a different style than what teleflora had in mind, or what these older Midwest designers were making. I sought answers everywhere and there was nothing until recently. I have already changed my website a bit, changed my correspondence, and look forward to making more work that represents me as a designer to really book the larger budget weddings. I know I have it in me and I can't wait for the real designer in me to start thriving! I adore the wedding industry, the crazy hard work for several days in a row, and the everything in between.”
—Debbie Hillary Busy Bee Floral Design Monroe, WI
“The BBB really gave me a solid business foundation from which I now know how to approach wedding clients, contracts, meetings, and set-up with ease, confidence, and professionalism.”
—Katie Koch Flower Mama Davis, CA
“I've thoroughly enjoyed learning from you Jessica and all of the resources you've invested in your own continuing education. There are a lot of practices I've been working into my own business including removing email from my phone which has been a game changer.”
—Gina Jokilehto-Schigel Shi Shi Events Cleveland, OH
“2017 was our 3rd year in business. It was the year we finally got a studio, the year we grew tremendously, and the year we completed 71 gorgeous weddings (41 of which we’re completed Sept-Nov 2017). To say we were burnt out and overwhelmed is a huge understatement! I’d started to think I didn’t love my business anymore and I felt like a prisoner to my work. I also felt guilty because it seemed like I had the growth and everything I had worked and prayed so hard for but still wasn’t happy because I had no time to enjoy life outside of my business. Thankfully, The Business Behind the Blooms has given me my confidence back and shown me that it’s okay to think and make decisions like a business owner with the bottom line and my lifestyle in mind! As an entrepreneur, if you’re not looking out for your well-being, who is? It’s easy to say “Yes” to a million things in order to please others, but to say “No” more often as an investment to the things that are precious to you pays huge dividends! This course has been an excellent tool to get me back to the basics, and a great reminder to run my business instead of being run by my business! I love anything that has to do with business strategy and this course has been so helpful in making plans for growth for our business! Jessica is such an encourager and truly feels like an open book. The BBB has a way of reassuring you that you CAN own a successful business and have a life too. And a bonus...you don’t have to feel one bit guilty for being in it to make real money! Thanks so much for such an amazing tool!”
—Jayla Jordan Metts Blushington Blooms Fort Worth, TX
“Jessica and The Business Behind the Blooms have been a much-craved, high-quality, no-nonsense, yet nuanced and authoritative educational resource for me as an up-and-coming business owner. The energy and passion that permeate the Zimmerman collective inspire me to stay deeply connected to my "why" for taking the merchant/ownership mentality I'd gained in the worlds of both non-profit administrative work and six years of retail management with a merchandizing + display arm at Anthropologie into my very own company, because let's be real--it IS different when you are the one at the helm for the first time, and there are a million questions that might rock you, even if you are an all-around competent person. The Business Behind the Blooms has given me critical insight into how to stay in control of the conversation and yet stay incredibly sensitive to client needs. It has given me straight-talk about pricing, budgeting, and asking for what you are worth after careful evaluation of the same. The program has been exemplary of branding consistency, clarity of message, goal-driven approaches, and empowerment for women in leadership roles. I have feel so much more confident in my first "big-girl client" interactions since becoming a Bloomer, and so far in 2018 after adopting and implementing some of Jessica's strategies have seen a 100% conversion rate on my qualified leads for wedding clients! I'm so grateful to this vivacious expert for sharing her seasoned advice with other flower people who are likewise interested in moving the industry forward.”
—Hannah Lowery Edges Wild Studio Houston, TX
“Business Behind the Blooms is what I would have loved to have years ago! I am a self-taught florist and luckily since I naturally have an eye for detail and a creative side, I was able to figure things out in terms of floral design. What I didn't realize from the beginning was my own worth and that I could create and mold my business into what 'I' wanted it to be. I was so inspired after reading Jessica's story and made it my priority and goal this year to rethink what I'm doing and figure out what I need to do in order to attract and work with my ideal clients. I was intrigued when Jessica said she lived in a small town but was doing big events because I live in a small town, and I mean a SMALL, a rural community with a population under 5,000! This has been one of the largest challenges of trying to run a business - limited access to flowers, resources and accessibility to clients. I know that if I were located in a more metropolitan area, I would be working with my ideal clients and carrying out visions that I'm excited about but unfortunately a lot of times this does not end up being the case due to the proximity issue, thus in turn I've catered to certain "types" of clients that are drawn to this area (which is a beautiful place, no denying that) but it hasn't kept me from thinking/dreaming about what I wish I was doing. BUT, with the help of BBB I have realized that there is more beyond my small community and that I can make a few small changes to achieve great results! One thing I miss is working and brainstorming with a group of like-minded, driven individuals. From watching your tutorials, to reading your articles, I already feel like I know and connect with you! You and your team seem to have a fun, working relationship and I would love the opportunity to actually meet and work alongside you! Thank you :)”
—Katie Hover Fawn Meadow Floral Design Winthrop, WA
“The Business Behind the Blooms changed my life. I know that may sound kind of dramatic and cheesy, but it did. I had just started my small-scale flower farm and floral design studio when I purchased BBB. After reading the whole course in 2 days, I knew that my passion was floral design for weddings and that my efforts, energy, and hard-work needed to shift from my small farm to growing my business. Jessica is my BIGGEST inspiration in the industry and as an entrepreneur. I am a mother to two children, 2 and under, and I see what Jessica does to make her family her priority while growing and operating a highly successful business and I respect and admire her so much. Her work ethic is amazing, her realness is completely infectious, and her success in growing her business in a few short years inspires me beyond measure. The fact that she is willing to be so transparent and share her knowledge through BBB blows me away; it speaks volumes to her character that she wants to help others have thriving businesses. I know that with the tools, resources, and knowledge in the Business Behind the Blooms, Wild Mountain Blossoms will be the wedding floral business of my dreams. Purchasing the Business Behind the Blooms was the single smartest investment I believe I will ever make for my business.”
—Lindsay Munro Wild Mountain Blossoms Black Mountain, NC
“When I learned about BBB, I was unsure of my own worth as a designer, grower, and business owner. Going through the lessons, hearing about the growth that occurs, and the struggles and challenges faced by even the most successful designers helped to put my own experience into perspective. As I began integrating BBB ideas and techniques into my business, everything became cohesive and I began to attract and book ideal clients. I still have a lot more growth, however BBB helped me build a solid foundation and platform which will decrease the impact of future struggles and challenges on my bottom line.”
—Jalisca Thomason Rustic Roots Floral Design Woodlake, CA
“As a new business owner and floral designer, I told myself that I would only purchase one course, or workshop, this year. When BBB came out I knew it was the one! Jessica is not only so personable and inspiring, she makes herself completely accessible through email and her amazing webinars. Similar to Jessica, I live in a very small town where two other floral designers have been in business for fifty years. The Business Behind the Blooms has given me the courage and knowledge I need to break out of the mold and be completely different from competitors! And not just different, but PROFITABLE! I just have so much respect for Jessica, and appreciate her candor and openness to sharing her heart and business acumen. The Business Behind the Blooms was definitely the smartest investment I have made in myself and my business.”
—Janel Westerfield Poesy Floral Studio Safford, AZ
“BBB makes me so excited! Jessica has given me the tools to help me become more confident in my sales skills, which will help me reach my goal to quit my day job and concentrate solely on weddings and events. I am forever grateful for her generosity and candor! I’m so so so glad I invested in my future happiness!”
—Kimberly Hamrick The Twisted Posy Medford, OR
“Business Behind the Blooms creates an opportunity for me to continue to grow not only as a floral designer but as an individual and business owner. It's such a great way for continuing my education doing what I love with a community built in!”
—Joanna Hall The Flower Mill Lowell, MA
“I only purchased BBB a few weeks ago, and already I’ve made huge changes and seen the results! Even though I’ve owned my own wedding/special event floral studio for 12+ years, and this has been a wake up call! I would love to pick the brain of my fellow florists in the industry and this is just that! I feel a renewed sense of excitement and focus surrounding the business side of floral design! The amount of information and support that you gain and continue to receive from BBB far exceeds the purchase price. What a impactful resource for anyone looking to improve systems, presentation, and overall confidence! Thank you Jessica for making me feel great about investing in myself and my business!”
—Jennifer Shore Brannon Green Bee Floral Designs Salem, NC
“The Business Behind the Blooms is my future. I have a very small business and 2 of my girls are joining me to make this our future. I was a teen mom who went on to have 4 children and have been forever looking for my calling. I worked for 2 different florists in our town and found out that this is what I was meant to do. I am a mom and grandma of seven first, and have raised my girls to know that they can do what ever they set their minds to. The Business Behind the Blooms has put a light in our eyes and a breath in our soul to remind us ‘we can do this’. Thank you for your inspiration and knowledge.”
—Julie Wilson The Honeysuckle Hive Vermilion, OH
“BBB gives me confidence to charge what my time is worth and to invest in my business. I love Jessica’s passion for running her business like a well oiled machine and her eagerness to help me do the same. Her energy and confidence are infectious. I’m not sure that I want to be a wedding florist but her step by step sales process and insights on creating a team are helpful to any business owner!”
—Kakhi Wakefield K Wakefield Designs Lookout Mountain, TN
“It means that I found a community of floral professionals that probably have the same struggles as I have, and that I can now not be afraid to reach out to or lean on with questions, tips or positive vibes. I use BBB as a guide for my business. If a client is wanting something that I don't do and I'm struggling with what to say or to keep my boundary, I open the BBB for help or as a reminder as to how I want my business. I have seen a change in myself, the business that I am getting and my process since I invested in the BBB. Thank you!!!”
—Kristal Hancock Sublime Stems Seattle, WA
“BBB was such an eye-opener in so many ways. I was hesitant purchasing the course because I've bought a few online courses which were nothing I expected, but this has been a great investment. It was well written and aesthetically pleasing to read. Me, who doesn't like to read at all, read it in a few days and now I'm on my second round, thinking how can I implement these things into my business to make Lumme bloom. I immediately changed the way I do my proposals and it cut so much time and stress out of the process that I was able to start using my yoga membership again. I cannot wait to see the results and make my business, and team, grow.”
—Laura Cavanaugh Lumme Creations Denver, CO
“BBB is a legitimate and completely packaged solution to building a small business from the ground up.
Even if your business is not floral design, the boundaries, contracts, and systems is totally applicable to any business owner! I love it because not only does it make starting my own business less scary, it makes me down right confident!”
—Lindsay Rojas Marshall, TX
“BBB has become the underlying model for me to build my business on. Before, I was letting my business run me
I was letting my clients choose my pricing, and I was taking every event whether it matched my style or not. Now I’m not afraid to say no. I have business brand, website, and portfolio that I’m proud of and matches my ideal client. And I’m booking clients that have higher budgets and I’m slowly working my way towards my dream clients. I’m also setting boundaries. I’m putting my family first and choosing to set a schedule instead of working whenever an email popped up. BBB has changed the way I run my business and it taught me that my business shouldn’t be running my life to be successful.”
Lindsay Johnson Lindsay Elizabeth Events Omaha, NE
“I'm so grateful to Jessica, the whole Zimmerman Team, and Business Behind the Blooms for not only being informative, and kind, and straight forward.. but also being exactly what it was advertised to be, and then some. I have spent hard earned dollars on other courses, that were not as comprehensive and straight forward. Jessica's tone and the team's experience shines right through the screen, and it's presented in a at-your-own-pace readable PDF rather than video clips and jump-around-files. The visuals are inspiring, the branding explanation and content was invaluable, and I immediately (Like, THAT DAY) adjusted my pricing models and approach to meeting with clients. The handful of weeks since cracking open the course (and committing to the investment) have been hands down the most profitable and fulfilling of my entire career, in any field. I am at once at peace and on fire, filled with quiet confidence from the encouragement and clear direction.. and also thrilled at the potential of my business. I am beyond grateful, and I think anyone on the fence should purchase and commit to the content. (10 out of 10 recommend, right?!)”
—Chelsea Smith GLDN Floral + Event Detroit, MI
“I’m a florist from Sydney Australia with almost 12 years experience in the industry; and I wasn’t sure what if this program would work for me or help me in Australia, but it absolutely did!!
I was in a place where my business was making a huge change after 9 years and I needed to really kick my weddings into high gear. They were about to become my sole income.
I hadn’t found another course solely for us in the wedding floral industry and The Business Behind the Blooms came with such amazing recommendations I figured I had nothing to lose, even one business changing lesson would make it worth it. Well my doubts were so unfounded! Of course there are some areas of the industry in Australia that differ, mostly due to our cultural habits, this is probably the same in other countries too but those things are very adaptable.
Becoming a bloomer was the best thing I’ve done for my business and myself.
I’ve implemented so many of Jessica’s systems and immediately had great success. The whole bloomer community have also been an amazing resource! Just being able to reach out and ask questions to others using Jessica’s systems has been fantastic and hearing the little things that they have tweaked to better suit their business has been great. It fills me with inspiration and courage in my business on a daily basis.”
—Lauren Bridle Clementine and Rose Sydney, Australia
“I found [BBB] extremely helpful! I feel it’s a course that is relevant to any florist regardless of country. Whilst there are some things that would need adjusting eg currencies. and a few customs that we don’t necessarily do here in Australia the fundamentals of the course are absolutely relevant and I wish I had learnt these lessons sooner! I think the BBB is a must for any florist as it’s so refreshing receiving such open honest advice that takes the stress out of running a business.
And on a side note, the course is presented in such a lovely way it’s a pleasure to keep learning!”
—Clare Pixton Clare and Fleur Events Sydney, Australia
“Portland is a tough market to do flowers in. It is highly saturated with amazing florists everywhere you look, and differentiating yourself enough to attract an ideal client can be difficult. Because of the saturated market, it has created an environment of undercharging to get the booking. Seeing clients go elsewhere because of cost is always heartbreaking, but it was even more disappointing to me because I was spending HOURS of uncompensated time emailing and making proposals. Taking your course taught me so much, including charging a consultation fee and streamlining my proposal process, but the main and lasting benefit that I have taken from it has been the ability to remind myself that it is not only OK, but it is important to charge what I'm worth. It has been invaluable to me to not only have concrete examples of what (and why) you price designs, but also to have your voice in the back of my mind cheering me on and reminding me to keep the big picture in mind. Doing flowers is amazing but creating a full and fulfilling life is what it's all about! It has been a game changer to me to reorient my thinking from taking any work at any cost to only taking on work that works for ME. Thank you for being such a positive voice in the flower community, you are truly making it a better place!”
—Lindsay Helzer Lindsay Helzer Floral Design Portland, OR
“I'm going to be honest, to begin with I was very hesitant. I had been in the floral design business for just under a year and wasn't sure that my business was big enough to start investing in education. I wasn't even sure that it would be relevant to my business but I had so many questions that I needed answers to so I took the risk.
As a one woman show just starting out; every little penny of profit from my then "hobby sized" business went towards BBB. Jessica Zimmerman's BBB has been so insightful in answering all of my questions and in fact even while writing this testimony I received an enquiry and turned to the course for help. It is so wonderful to now have a resource with all of the information templates and guidelines that I need.
After some tangible evidence? My average client bookings have more than tripled since investing in BBB and I am so happy that I took the risk and invested in this unique form of education.
I'm a 21 year old Australian business woman and I am so grateful to have stumbled across gold. Thank you!”