"It gave me all the tools I needed to set up my Floral Design business with confidence and to be profitable and enjoyable right from the start.
I was lucky enough to come across BBB during the early stages of starting my Floral Design business. BBB has been an invaluable investment in more ways than one. It also provided so much information that I could implement in my jewellery business which I have owned for 12 years. So much of the info in BBB transcends the floral world, it is simply great business practices full stop.”
—Erin Venville Erin.K Floral Design Melbourne, Australia
"Take it from someone who has taken three courses before Jessica's, there is no need to spend any of your hard earned cash on anything other than BBB.
She shows you not only how to run a profitable business but how to have a life. This course is packed with everything you'll ever need to know to run a successful business and unlike other courses, she's available to you at any time with her convenient mentoring services and her follow-up webinars. Jessica Zimmerman has built a brand that is one of a kind and The Business Behind the Blooms truly reflects this.”
—Katherine Vandermey Toronto, Canada
“The Business Behind the Blooms is like having a chat over a cup of coffee with your best friend.
Jessica talks to you, answers your questions, while her memoirs speak to your concerns, console your deepest fears, and offers the most profound advice. Her guidance is paralleled to her experience and expertise in the floral/wedding industry, making BBB the best line of defense and assistance to anyone who reads it. I couldn’t be more grateful for Jessica and the BBB and the knowledge and foundation it provided me. Thank you so much for being so genuine and a model of honesty in all that you do.”
—Brooke Chung Event House Dallas, TX
"I am a single mother to three teenagers and am now fully self-supporting them because of BBB.
BBB has been a game changer. Its opened my eyes to how to run a profitable business, which in turn has opened doors, which has turned doubt and constant angst to excitement towards the business side of floristry. I am a single mother, to three teenagers and am now fully self supporting them and myself without any aid from their father. It has given me confidence, courage and increased creativity. Immense gratitude to Jessica and her team.”
—Clara Barthorp Wilde Thyme Jersey Channel Islands, UK
“BBB is all the unanswered questions, answered.
It’s beautifully arranged in a way that brings me back to being that optimistic person who was courageous enough to start doing things on their own. I not only have what I learned from BBB but also a new family of like minded individuals who make this mission seem a little less daunting.”
—Maher Haroun Florals by Maher Haroun Orange County, CA
“I am reading BBB for the second time.”
“I’ve only had my business for the past year and a half and I have tried new things to get clients, always wondering if I was doing things the right way. I am reading BBB for the second time and making it my business plan. I’m taking each chapter and dissecting it so I can apply it to my business.”
—Shanda Zelaya Flor de Casa Designs Washington DC
“I now realize my value, and I'm getting paid.
Since I purchased BBB, launched my new website and business systems, within a few days (literally) I received my ideal clients who paid for a consultation fee with budgets over $5k. I would never have imagined charging clients for a consultation fee with the fear of not getting clients. But I was so wrong!”
“I have been doing weddings for about 20 years, for family and friends, as I worked as a School Administrator.
I have been a part of over 50 weddings, often doing planning and designing. I loved flowers and every time I did a wedding, I truly felt I was in my happy place! I decided last fall to make this my next chapter! As a Wedding Planner and Floral Designer, finding BBB has been the greatest encouragement and I can't wait to launch my business in May! I also loved that you were not traditional trained but did courses and self-taught because that is exactly how I have developed as a designer!”
—Ronda Hilman Rose and Pine Events and Design Washington State
“The start of a beautiful and life changing revolution for my business and lifestyle with my family. Although every part of it isnt applicable for my business it give immeasurable insight and a springboard to consider how to make changes AND-implement new SOPs in my business as it stands today. It’s difficult to step away when you’re stuck in a hampster wheel of emails and work to step back and think of a career path for yourself and employees and BBB opened my mind to think and exploring possibilities that can help us to improve and move forward. I finished reading the entire thing in one night because I was THAT ready for a change. I felt like I was on a beach on a lounge chair under an umbrella reading about how to position the rest of my life. I’m serious that is what it is to me.”
—Sarah Khan Sarah Khan Event Styling Gaithersburg, MD
“First and foremost, BBB taught me that my time was THE most valuable line item that was missing from my “Quickbooks Approach” to selling flowers. I was up charging on the items, but ignoring the time spent researching. Before BBB, being a great Planner and Florist meant being great at researching. When I meet a potential client, I go into stalk mode (or so some say.. I just call it research). I spend at least an hour on their social media pages to see if I can gage their style, then I spend countless hours looking at every wedding picture from the venue’s website and social media pages, and THEN I start researching the types of flowers that are available during her wedding month. This was my method of preparation for every client. After BBB, I realized that NONE of this mattered during the first consultation. Even though I spent days compiling this information and it made me feel more prepared, I lacked a strategic sales plan. I now realize that I was trying too hard to connect on a personal level with the potential client (something that should come easily if they are your ideal client). Honestly, I’ve been a Wedding Planner for about 16 years, but I’ve only been making flowers for 8 months, and I just lacked the confidence to sell my ability to produce. I have taken several floral courses, but the client doesn’t care about the mechanics behind their dream bouquet. BBB was the missing component. I needed a CLEAR CUT strategy. I needed someone to show me that my time was just as valuable as the flowers I’m selling. I needed someone (successful) to tell me it was OK not to itemize my invoices. I can’t tell you how many times I would walk out of a consult and feel like a complete failure because the client wanted me to answer questions about individual pricing when all I KNEW was that I needed a certain amount of money to pull this off. I am now comfortable saying “I don’t know and here is why.” Lastly, BBB taught me that it truly does take a team to get me where I personally want to be. My dream is to plan weddings outside of Shreveport, La, but I didn't have a solid plan in place to make that happen. Six months after applying the BBB method, I have five destination weddings on the books.”
—Tricia Stewart The Nouveau Wedding Shreveport, LA
“When I first started following Jessica on Instagram it was because I could relate to her on deep levels. I loved reading stories about her children, since I am a mother of two energetic boys myself (Emmett is 4 ½ and Elliot is 2 ½). I loved reading her newsletters and finding out that she has a strong faith in God and wasn’t afraid to talk about it. I often think about the quote she shared from her pastor – “God doesn’t want to be first in your life the way you think… He wants to be FIRST in your family. He wants to be FIRST in your career. He wants to be FIRST in your friendships. He wants to be FIRST in your hobbies”. I loved that Jessica was a floral designer but that flowers weren’t necessarily her greatest passion or why she chose her career. She seemed way more motivated by design, business and client relations. When I became a floral designer I immediately felt like I had found my calling or my niche, but I also felt like it meant something different to me than all of my peers or other florists I would meet. I love flowers but I find more joy in designing, creating and making people happy. I was super inspired by this confident, successful, vulnerable, talented, extremely hard working woman, mother, wife – leader! She encompassed all of the things I was or wanted to be and she did it with such style ;) I often felt like she was speaking directly to me even though she has thousands of followers. I can honestly say that listening to, learning from, and receiving little online pep talks; gave me the courage to step into my dream and begin the journey of owning my very own business! I (along with my business partner) purchased BBB this spring, after a whole year of dreaming about doing it. I read it all the first day I received it. I’ve been working as a floral designer for eight years and been a part of over 500 weddings, so many things felt familiar to me. At the same time, it felt completely foreign! Jessica comes at things in such a different way than I was taught or see demonstrated anywhere. All I kept thinking as I read BBB was that this woman is laser focused on her goals. She is determined to find the most successful way of doing everything.”
—Ariyl Doran TBD/Briar Loft Madison, WI
“I purchased BBB full of hope that I had found a resource that was not all speak and no delivery. I was in desperate need of reassurance that I was not a failure and was struggling to find the support that spoke to me. My business is based in Wanaka, New Zealand a small town at the bottom of the world that offers up little creative support for a small business forging its own path. I had spent time, money and energy trying to get answers on best practices for running a creative floral business that could provide me with a freedom of lifestyle and a sustainable business practice that would encourage growth and give me the confidence to strive for clients with dream budgets. BBB has delivered beyond expectations. There is no BS, just straight shooting information that has had so many ahh aha moments for me. I now use BBB templates for everyday practice in my business to help create a client flow experience that has changed my business for the best. I feel more in control of my quoting and on-boarding process. My confidence to present quotes to clients and totally believe in what I am delivering is because of the suggestions that are outlined in BBB. I am now on track to booking out my 2019 Summer season with most of my confirmed jobs being up by thousands of dollars on my past season. My future feels exciting and I have set boundaries that have made a massive difference for my headspace and for my business best practice. I give BBB a huge two thumbs up and know that you will benefit greatly from your investment in yourself and your business."”
—Rebecca Brosnahan Fantail Weddings Wanaka, New Zealand
“BBB has been the best investment I have made for my business this year. As a wedding planner who is adding floral design to my packages for the first time this year,
I knew I needed to invest in education to set myself up for success. I just booked a wedding last week, that I will get my investment back in buying BBB, and that is from only one wedding! With having the planning experience, I knew I wanted to be able to have a good foundation with adding florals to my business. I now feel confident in how I am going to price for weddings, and moving forward how to make money! I love how Jessica's teaching has made me more business minded and empowered to truly take myself and my business more seriously. Thank you, Jessica, you are such a gift! Also, I am so excited to hear you are adding the planning portion to BBB next year. With that information, I know it will be so valuable to elevate my planning experience for my clients and learn even more!”
—Erin Day Erin Day Events Olympia, WA
“BBB has transformed my mind in the way I approach my wedding flower business. Learning about Jessica's story and applying so many of the techniques found in BBB, I have re-evaluated how and why I am building my business. I have adopted many of the processes presented in BBB so that I can systematize my business, be more profitable, and take back control over my schedule and life outside of business! It's given me the confidence to grow my business in a much happier and creative way that is true to my beliefs. Aside from BBB itself, the access to webinars and contact with Jessica and her team has been an invaluable platform to ask questions and get answers. They really do care about all of their Bloomers!”
“I was feeling quite lonely in this business venture. I wasn’t making any money, I was overspending, and investing in programs that were a waste of time. I’m not married, I work full time as a horticulture teacher, and I was just feeling so overwhelmed, even hopeless. I love what I do, I love everything flowers, but things seemed so impossible! I was so unhappy trying to pursue my dreams of creating a business that will be a legacy for my family. It’s no longer a hobby for me; this will be my future and the future of my family. The Business Behind Blooms has really given me some direction and hope that all things are possible. I’m so much more efficient, and I’m finally creating systems that work for me and the lifestyle I want to live. BBB is a blessing. It was worth every penny!
You have no idea what a blessing you have been for my business and my life. It’s insane how much I have grown and I am still growing reading BBB. I truly want to live the dream and have a family and create a life that I can be proud of. I don’t have a husband or children yet but I want to and it seemed that I couldn’t have a family and a business and a career. It all seemed so impossible. You have given me hope.
I was also not profitable. In fact I was losing money creating amazing events for clients without the budget. They were difficult, took up all of my time, and was only satisfied once the job was completed. All the praise and nothing to show for it, not even content for my website because the photographer wasn’t amazing.
When reading the course it was as if I was reading about all my mistakes. I could relate so much it was insane. Thank you! Because of the [course] I haven’t given up. ”
—Brittney Kee Brittney Kee Floral Design Chicago, IL
“Business Behind the Blooms allowed me to greatly improve on my contract, business budgeting and initial consultations. Since taking the course, I have booked every wedding I wanted, and my ideal clients are finding their way to me!”
—Abby Schlipmann Lavish Floral Design Quincy, IL
“I just bought it about a month ago, and it has totally changed how I run a business. I have booked clients with higher budgets, have felt more comfortable charging people what I should be, and lastly learning how to balance running a small business.”
—Allie Moore Flowers and Moore Arlington, TX
“Community is the heart behind most things that I do. I crave real connection and as much as I love to give and create and teach, I also love to learn from the wisdom of those who go before me! Jumping in to BBB with both feet has solidified so many of my practices and shed new light on some systems that need revising! What a treat to journey though the world of business with a friend and a guide!”
—Ali Briskey Ali Briskey Designs Salem, OR
“For me, Business Behind the Blooms is the extra push that I’ve always needed, but never knew how to find. It’s always encouraging, informative, and interesting. I only just purchased BBB in March and it’s already changed the way I do flowers, proposals, communicate with my clients, pretty much everything! I’m really just super thankful that Zimmerman Events showed up on my Facebook timeline a few months ago, my life has honestly been changed because of it!”
—Alicia Fellman Lucy Rose Flower Co. McKinney, TX
“Buying BBB has changed my life, for the better. I am a one woman operation, and I needed someone to tell me how to be better at sales. My sales have doubled and I get to do designs that make my heart and my clients happy. I get to use the delicious flowers that I love because I have a no nonsense approach to sales. I can’t believe the simple steps that I had no idea I was missing out on, but they make a HUGE difference. I can’t believe I hesitated to buy BBB, it’s worth every penny and then some.”
—Allison Lunde Floret + Folige Fargo, ND
“As a self-taught floral designer, BBB gave me the confidence to price and contract the way I had always thought I should, but never knew if I was really, ‘doing it right’. There is nothing else like this in the industry and it was so needed!”
—Andrea Harper Gray Harper Savannah, GA
“BBB has been a game changer for us! I have been searching for a course like this since I started my business 5 years ago! I have also been inspired to look into adding full service wedding planning to my business and I can't wait for your course on that!”
—Andrea Riebel Budding Creations Mankato, MN
“I am thriving now not only as a florist and wedding planner,
but also as an artist capable of fully serving my clients in a way that no one else can. BBB has inspired me to take my business to the next level! Thank you Jessica for all of your expertise, encouragement and positivity!!!”
—Angela Slama Kuepper Petal & Flour LLC Buena Vista, CO
“I was a new business owner missing opportunities to make the money I deserved! I was slaving away, literally in tears by the end of large set ups due to sheer exhaustion. I was doing it all wrong. BBB gave me the confidence to say NO to brides with an unrealistic budget. Southern Fresh Florals is my baby and I was not putting anything back into this company that gives me my freedom to be creative.”
“I am a botanical couture artist and a certified wedding floral designer. Lately I have found great love in the couture side where I can express my artistic freedom and creativity. Although I have been published in several magazines and enjoy the kind words that have come with this.....it is far from being able to make a business out of it. Both wedding and botanical couture! The sad truth is that I find it difficult to approach possible clients and am not very good at the business side of this! Although I am very new to BBB it has already started me thinking in directions I had not considered before. What seems daunting seems less so. It is helpful to know that others in the wedding and event work are struggling with the same things I am. The BBB webinars have made me realize others have the same questions and concerns as I. It is wonderful to be a part of a community that you have created. Thank you Jessica”
—Carol Jillian Jillian Design Austin, TX
“I ordered BBB at the start of the year when Peony and Gold was only months old. I knew exactly what I wanted to achieve with the business, but wasn’t sure how to get there. Its not exactly like you can go and ask your competitor how they price their designs or manage their social media! BBB was the boost of confidence I needed to run the business how I knew it should be. I was a bit worried that BBB would be too “American” for an English business but there was no-one over here offering what Jessica was, so I went for it. I could not be happier! I have several “dream clients” booked in and I know there will be a lot more to come. I feel like Jessica has given me the confidence I needed to run a successful business. In case you’re wondering, no, it wasn’t too “American”!”
—Laura Stephens Peony and Gold Newcastle upon Tyne, England
“BBB has changed the game for me. I just started my business officially in February, then purchased BBB in March. I implemented and began following BBB immediately and now in mid-April, I've already met my sales goal for Year 1! I followed the proposal process and haven't had brides argue pricing with me. I've also realized that I don't need to fight to get any client. I can recognize the price shoppers and instead focus on the brides who are willing to understand how flowers actually work. I still have a few more practices to try implementing with my business for Year 2, and I'm excited to see how my business will continue to grow when I do!”
—Casey Neeley Stems & Sweets LLC Richmond, VA
“I struggle with the business side. I was extremely uncertain about the “right” way to really start this business. BBB helped me feel confident to charge what I’m worth and actually try to help me decide what I’m worth. Also- just the tips ( marketing to wedding photographers) and tricks ( delivery and set up) were worth the price of the BBB. It’s awesome.”
—Charlotte Wessel Buckets and Blooms Huntsville, AL
“I wanted the nitty gritty of the floral world - the business aspect. Pricing, contracts, hiring help...all of that (not so fun, but necessary) stuff! Jessica and her team touch on everything you need to know to turn your business into a well-oiled machine. It will be your business bible. Trust. I have already switched a lot of my processes around and fine-tuned so many things thanks to this course. I have booked three weddings in 2019 so far, and all 3 of them will have double my average profit of my 2018 weddings. I am motivated to go even higher than that, and with these processes in place I know I can. I've never felt more confident as a floral business owner. Jessica + team: thank you for sharing your business story so openly. I am forever grateful.”
—Anna Lee Old Frond Floral Co. Huntsville, AL
“Jessica, thank you so much for this course and for being my unofficial mentor (which is I what I consider you!). I've been in the floral industry since 2013 and it's been a rollercoaster - starting with my own business, running a retail shop with a friend and now working as a designer for another shop. Since high school, I have always wanted to have my own business and when I discovered flowers I knew I found my calling. You have really helped me to gain confidence and think strategically about my own business - which I'm planning to relaunch next spring - and for this I'm so grateful - you have no idea! I feel like you've taken me under your wing and helped me with thinking of my business as a legit business, having confidence to not do things like everyone else and to have a business I've always wanted that's true to who I am and my talents. You've given me honest and straight answers to questions I've had about the business side of things for soooo long. Thank you sharing your processes, your story, your heart and mind with all us Bloomers. You're amazing, girl. Thanks so much! Kellie, thanks so much for all you do for all of us Bloomers! I'm sure you hear this a lot, but I'd love to have a Kellie in my life =0) I know you're invaluable in making Zimmerman Events so successful!”
—Ashley Krupp Poppy & Pine Denver, CO
“I run a very successful floristry business in North Yorkshire, UK and we have a great reputation for creating interesting, design led, high quality work. After two children, I returned to work full time in January 2018 with a very clear vision of wanting to adjust how we work to form a better work/like balance and to really find our ideal client.
I follow Jessica on social media and really like her no-nonsense style. The 'ballsy' side of my personality really relates to so many of Jessica's ideas. We are generally very polite here in England and it was eye opening to think that I could turn down work in a positive way if I felt an enquiry was not an ideal fit for our style, ideal spend and how we choose to work. I bought BBB, read it cover to cover, and have picked out so many tools that I know will really work for my business. We are now developing really clear business and personal boundaries inspired by Jessica and have now simplified our proposals hugely.
BBB is a huge source of inspiration and really makes me think how I can approach things differently. I now do my own variation inspired heavily by BBB which I find works fabulously well.
BBB simply shows you a completely different way of working. The exciting thing is then how to make it work for you, your business and your ideal clients wherever you are in the world.”
—Joanna Cairns Twisted Willow Floristry Ripon, North Yorkshire, United Kingdom
“The Business Behind the Blooms found me in my time of need. There are a lot of floral classes and business classes out there however I haven’t come across anything like the BBB. I have been a floral designer working for others for over 6 years now and decided I wanted to pursue my dreams and passion to start my own floral/event design business one day. I have had plenty of experience with floral design, however, it was the business side of things that was unfamiliar territory. I have taken other courses, however, none comes close to what Jessica offers in the Business Behind the Blooms. When I came across BBB I believe it was by no mistake. I was meant to find it. I believe in life everything happens for a reason and when you want something or are in search of something, and are willing to put in work and effort, I believe opportunities present themselves. I wanted to educate myself and Jessica does just that with BBB. She is so raw and authentic, you can feel her genuine expression of her story. Jessica expresses what it takes to be in this business. She goes above and beyond and shares what most aren’t willing to share and for that I am so very grateful. You can find everything in BBB to start or expand your business. It takes strength to open up and share your story, and not only does she do that in BBB, she educates you on the business aspect of things and what works and what doesn’t. This is EXACTLY the inspiration and education I was looking for. Thank you Jessica for creating BBB. From a very grateful + inspired Bloomer.”
—Ashley Singh Amrit & Evan Folsom, CA
“You are so inspiring and a true professional in the industry.
I had only been working for myself as a wedding floral designer for a year when I purchased BBB. Now having been through all sorts of issues in the process of dealing with difficult brides, I completely understand your reasons for being a tough, no nonsense business woman. I absolutely back your concept!
I live in New Zealand and have found BBB very, very helpful.
BBB has given me confidence in myself, and the confidence to stand my ground with my pricing, without apologizing. And given me the knowledge of how to explain pricing. I am very confident in pricing now and love the system you have in place for ordering and delivery.
Thank you for being real!”
—Rebecca Skedgwell Pineapple Sage New Zealand
“BBB... is, in one word, EVERYTHINGGGG!! It has truly been the answer to my prayers.
A couple of years ago, I decided to pursue my passion but felt frustrated and completely overwhelmed because I had little to no direction regarding how to run a floral business. (I am a self taught florist with a fashion background). I truly believe that the day I came across Jessica’s sponsored post on fb about BBB was the day my dream “grew legs” lol. It became more than an idea or a strong desire, I now felt that my goal was attainable because someone was actually willing to share their story and HELP others which is a huge deal! Jessica, BBB has not only given me a better sense of business, you have inspired me and motivated me and continue to do so every time you decide to bless us all by sharing your knowledge through IG lives and webinars. I seriously can not express my gratitude enough!!!! This is the breakthrough I have been waiting for.”
—Asia Sigler Soet Bouquet Houston, TX
“I booked my first $20,000 wedding this season.
I was an established wedding planner — when I first started in florals, I found it very intimidating. Like an 'ole boys club' that I couldn't join. Jessica, you didn't just break down that barrier, you quite literally smashed down the entire building. I booked my first $20,000 wedding this season.”
—Abby McKinney Heirloom Event Co Chicago, IL
"I’ve been in business for just over a year and thanks to BBB I am able to confidently quote and make a profit.
Before Business Behind the Blooms I thought that flowers would be a hobby but couldn’t imagine that they would allow me to create a sustainable business. Understanding the general profit goals for each project that Jessica sets has enabled me to set goals that have started me toward a sustainable business. I am so appreciative of Jessica’s straightforward explanation of the way she prepares for the magic that Zimmerman is able to create.”
—Allison Edwards Array Design Phoenix, AZ
"With my new found confidence, I’m getting higher budget brides, creative freedom, and more time to live life!
Business Behind the Blooms was a turning point in my career. I had struggled with pricing, time management and allowing the client run my business. Implementing Jessica’s meeting procedures and pricing guide, it has given me the confidence and reassurance that I needed to be a BOSS. Now, I run my business. Thank you, Jessica!”