Surprise! I Quit My Day Job

All my life, I knew I wanted to own my own business. To me, entrepreneurship meant…
Creating my own schedule
Working for myself
Being a present parent
Summer vacations

Instead, a few years into owning a wedding rental business, and I felt…
Unknown by my daughter
Disappointed in myself

And I knew something had to change. So I invested one year and $10,000 into educating myself on how to run a profitable business. Not only did that year revive my business, allow me to shift my focus to floral design, and create a seven figure business, but it awakened in me a passion for education. 

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Jessica ZimmermanComment
April Instagram Live

I know that a lot of you have had a hard time with bookings this year. 
You're frustrated by the types of clients you're attracting, you're tired of getting price shopped and ghosted, or you just can't get anyone interested in what you're offering. First I want to say, you're not crazy. Some of the biggest names in the wedding industry are right where you are. I know because they've told me. 
This year is just a WEIRD year. 
I wish I could hug your neck and sit down with each of you and let you vent. And then I'd tell you exactly what to do to get out of this rut.  Since I can't, I'll first just tell you here and now that you're not alone. And secondly, I'll tell you about an online training I created to help you solve this problem. 

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Jessica ZimmermanComment
Spring Arrangement with Holly Chapple and Tulipina

One of my favorite things about floral design is that every designer has a signature style. When a bride sends me an inspiration image, I can usually immediately guess who designed the arrangement.

While I think it’s so important to stay true to your individual aesthetic, it’s also so essential to learn from industry experts! You don’t want to imitate their style, but you might learn some tips and tricks that you can add to your designer toolbox and help you hone in on your own signature style.

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Santa Barbara Dining Guide

Before we had children, one of my favorite evening activities was to sit with Brian and watch The Best Thing I Ever Ate on the Food Network. We loved listening to chefs talk about some of their favorite meals, and we dreamed of visiting some of those restaurants together. In 2015, we took our ten year anniversary trip and ate our way through Santa Barbara. When I revisited Santa Barbara this past winter, I added a few more hits to my SB dining guide!

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Zimmerman Events featured on Magnolia Rouge

This beautiful Southern spring wedding was featured on Magnolia Rouge with all of the inspiration and details involved! One of the most unique things about this wedding was the incorporation of their sweet puppies. Read more about this feature and see more pictures here!

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How I Get the Content of My Newsletters

If you are a wedding planner or a floral designer and you aren't yet on my newsletter list, here's what I want you to know: I don't just send stuff out for the heck of it. I don't look at it as a "list". I know behind every email address is a real person. I know you are working your tail off trying to grow your business while simultaneously struggling to have any kind of personal life. I know behind that email address is a wife at home in her bed with her lap top ignoring her spouse because she needs to get "just a little more work done".

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Welcome to the blog

Hi! I'm Jessica Zimmerman, top wedding planner and floral designer.

Born and raised in Arkansas, I’m a proud wife and mama to a 5-year-old daughter and 3-year-old twin boys. A true believer in freedom, flexibility (and of course, incredible flowers), I’m wholly devoted to creating a life I love to live every single day–not just on the weekends. From travel to business to weddings, this blog is full of features designed to inspire other busy mamas (and businesswomen) to make a living from their passion without giving up their lives.

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