Posts in Personal
How We Started Flipping Houses

Before I share with you this story, I want to thank my husband, Brian, for giving me his blessing to share it with you. He is the best human being I've ever met and allowing me to share part of his story in hopes that it might help someone else just adds to the very long list of why I love him. My husband Brian worked as a financial advisor for years. It was a stressful job to say the least. After our twin boys were born, Brian began to get very sick. We were in and out of the hospital with him four different times ...

Read More
The most important thing I do for my kids every day

Brian and I were married eight years before we had kids. During those years I would go through Ina Garten’s cookbooks, page by page, and cook a new recipe each night for dinner. I love to cook. There is something about taking ingredients and making them into a delicious meal that just makes me happy. Brian and I always ate our dinner at the table together. This is where we would really talk about our day or dream about our next vacation. Fast forward to today and life's a little more full! Driving three ...

Read More
Making the Most of 18 Summers

This past weekend, we went bowling with some friends. One of them said to me, “you know my daughter’s four and we only have 14 summers left with her and it really hit me the other day that we need to make time to create some memories. We need to plan a little vacation. I mean, 14, that’s not many.” I couldn’t agree more! Brian says out loud almost every week “the days are long, but the years are short” mainly to remind us that even though we are exhausted and ready to put the kids to bed and ...

Read More
How I make one on one time for each of my kids

I remember so much about my first year with Stella. I remember the way she looked at me when I fed her, making faces at her while I changed her diaper, laying on the floor beside her cheering her on as she learned to crawl, sitting with her for hours as she played with her favorite toy, and I’ll never forget her first effort in trying to talk when she said, “agoo”. I loved oohing and ahhing over her. I loved to just sit and study her facial expressions. I will forever treasure that time. She was 15 months old when I ...

Read More
My #1 Secret to Taking Last Minute Getaways with My Family of Five

After several newsletters about important topics like maximizing your workday, getting a grip on email stress, and making more time for your family, I thought it was time to write about something a little more fun, TRAVEL! A little background about me and travel - it is my favorite thing in the world! It’s why I work. I’m constantly planning the next adventure and no day is more exciting than when my new issue of Travel and Leisure arrives in my mailbox. For me, travel has been far greater an education than ...

Read More
How to become someone your daughter trusts

Last year, I was in a meeting with a client; she and her mother had a wonderful relationship with one another. They listened to each other. They respected one another. I could tell they had great admiration for each other as well. I’ve seen lots of different mother daughter dynamics through my years of working in the wedding industry, but this one was different. While the daughter completely respected her mom they also genuinely enjoyed being around each other. They were friends too. In one of our last ...

Read More

Welcome to the blog

Hi! I'm Jessica Zimmerman, top wedding planner and floral designer.

Born and raised in Arkansas, I’m a proud wife and mama to a 5-year-old daughter and 3-year-old twin boys. A true believer in freedom, flexibility (and of course, incredible flowers), I’m wholly devoted to creating a life I love to live every single day–not just on the weekends. From travel to business to weddings, this blog is full of features designed to inspire other busy mamas (and businesswomen) to make a living from their passion without giving up their lives.

what do you need?














spilling my secrets

Want more education resources?

Want my latest and greatest?


as seen in

Stay informed about my tell-all course, The Business Behind the Blooms.