The Business Behind the Blooms

fROM the Author

In three short years I went from working 16 hour days to working 6 hour days, from meeting with clients I didn’t enjoy working with to only meeting with my ideal client, from a $1,000 sales average to a sales average ranging between$10,000-$15,000, from profiting $0 to profiting over $70,000, from paying myself nothing to paying myself a salary that supports my family of five. 

There are a lot of courses out there. I’ve purchased a few of them myself. My course, The Business Behind the Blooms is different. It’s the things that no one really wants to talk about. 

I’ve been doing wedding floral design for about six years now. I spent those first three years making tons of mistakes and losing lots of money. Then I had my daughter and everything changed. My business was no longer something I could play around with, it was something I had to take seriously and figure out.

I’ve spent the past few years investing in my business to make it better. I’ve attended workshops, purchased courses, sat down with experts in the field, and read many, many books. I invested over $40,000 in educating myself and I applied bits and pieces along my journey to build the business I have today:  a business model that works and that gives me monetary results! 

I’m Jessica Zimmerman. I own a floral and event design studio in a small town in the middle of Arkansas. The Business Behind the Blooms is my story of success in the wedding floral industry. I’m not telling you what to do, I’m sharing with you exactly what I do.

Chances are if you’re a floral designer, you already know how to make a bouquet or how to process flowers. This course isn’t about any of that. It’s not about the creative side. This course is all business. If you want to make actual money for you and your family doing wedding floral design, unfortunately creative talent isn’t enough. You have to know the business side. 

Today I support my family of five on my income alone - income I make from my floral design business. I own a 6,000 square foot building downtown and I’ve built an unbelievable team along the way. Three years ago, I never dreamed my life would look the way it does today. After a year of applying the principles I’ve laid out for you in this course, I began to see a huge change and even better, real profit.

“What you do today can improve all your tomorrows.” I love that quote by Ralph Marston because it is so very true. It’s time to make the investment in YOU and YOUR BUSINESS. It’s time for you to have a business model that works. It’s time for you to know The Business Behind the Blooms!

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TESTIMONIALS

Jessica's incredible talent for floral artistry make her one of the influencers I constantly look to for inspiration. Florist hopefuls looking to create successful businesses would benefit greatly from her course, positioning themselves to book discerning clients and work with top vendors and venues. 

Jessica's incredible talent for floral artistry make her one of the influencers I constantly look to for inspiration. Florist hopefuls looking to create successful businesses would benefit greatly from her course, positioning themselves to book discerning clients and work with top vendors and venues. 

Jessica provides a truly beautiful presentation of the inner workings of her floral business and team!  Through stunning photos and imagery, you will be given in-depth info into what makes her business and team successful.  These’s so much detail she gives and  it leaves you inspired as you work through it.  So lovely!

Jessica provides a truly beautiful presentation of the inner workings of her floral business and team!  Through stunning photos and imagery, you will be given in-depth info into what makes her business and team successful.  These’s so much detail she gives and  it leaves you inspired as you work through it.  So lovely!

"There's no magic behind the operation of a floral and design based business but there are a lot of moving pieces and formulas, and Jessica shares ALL of those and then some in this resourceful and helpful course. I've seen many business owners and creative professionals struggle to figure out how to make their businesses work FOR them and Jessica's wisdom and easy to understand strategies illustrate how to do just that. From examples of things she and her team say to clients to the boundaries they enforce with bookings, this guide is a must have for those looking to restructure their processes."

"There's no magic behind the operation of a floral and design based business but there are a lot of moving pieces and formulas, and Jessica shares ALL of those and then some in this resourceful and helpful course. I've seen many business owners and creative professionals struggle to figure out how to make their businesses work FOR them and Jessica's wisdom and easy to understand strategies illustrate how to do just that. From examples of things she and her team say to clients to the boundaries they enforce with bookings, this guide is a must have for those looking to restructure their processes."

Congratulations!! You have really put together a visually beautiful, and more importantly useful, course for florists. There is so much good information in here - little tips and big concepts.  It totally sounds like you, and exudes your confidence.  It strikes a great balance between feeling like you are having lunch with your favorite florist friend and reading a business manual. I really appreciated that you took the time to explain the "why" behind each "how".  I think that is one of the course's greatest strengths. For me personally, it is a great course because I trust and believe in my own artistic and aesthetic vision, but having the confidence and business acumen to get it out into the world, and make money doing it, is such a value at this point in the game. I think for designers that have what I kindly think of as an "artistic inclination and sensibility" the business side of things is really hard.  But, just because we make beautiful things and work with flowers doesn't mean we shouldn't be paid well to do it!  This course answers so many questions and fills so many gaps out there in the industry. In an industry flooded with gorgeous images it is a true gift and value to have something with so much useful and applicable information!  Visually it is beautiful. Pleasing to look at and filled with gorgeous and inspiring photos. The graphics help clarify and highlight specific points. Simply beautiful.  Well done Zimmerman team!!

Congratulations!! You have really put together a visually beautiful, and more importantly useful, course for florists. There is so much good information in here - little tips and big concepts.  It totally sounds like you, and exudes your confidence.  It strikes a great balance between feeling like you are having lunch with your favorite florist friend and reading a business manual. I really appreciated that you took the time to explain the "why" behind each "how".  I think that is one of the course's greatest strengths.

For me personally, it is a great course because I trust and believe in my own artistic and aesthetic vision, but having the confidence and business acumen to get it out into the world, and make money doing it, is such a value at this point in the game. I think for designers that have what I kindly think of as an "artistic inclination and sensibility" the business side of things is really hard.  But, just because we make beautiful things and work with flowers doesn't mean we shouldn't be paid well to do it!  This course answers so many questions and fills so many gaps out there in the industry. In an industry flooded with gorgeous images it is a true gift and value to have something with so much useful and applicable information! 

Visually it is beautiful. Pleasing to look at and filled with gorgeous and inspiring photos. The graphics help clarify and highlight specific points. Simply beautiful. 

Well done Zimmerman team!!

I think as women, and particularly as artists, we get lost in the love for our craft and leave the idea that we are a business (and are -gasp- supposed to make money!) gets left by the wayside.  Jessica has married and mastered not just the beauty, but the business end of flowers and openly and eloquently shares her methodology.  I found myself nodding my head in agreement, asking myself "why didn't I think of this before?" and felt that light bulb magically light up over my head on numerous occasions while reading this course. Whether you are just beginning your flower journey- or have been at it for a long time- you will find valuable, usable, practical and real material within these pages.  

I think as women, and particularly as artists, we get lost in the love for our craft and leave the idea that we are a business (and are -gasp- supposed to make money!) gets left by the wayside.  Jessica has married and mastered not just the beauty, but the business end of flowers and openly and eloquently shares her methodology.  I found myself nodding my head in agreement, asking myself "why didn't I think of this before?" and felt that light bulb magically light up over my head on numerous occasions while reading this course. Whether you are just beginning your flower journey- or have been at it for a long time- you will find valuable, usable, practical and real material within these pages.  

Wow! So much amazing, tangible information presented in the most beautiful way.  I wish I had something like this when I was just starting out. I am about 13 years in and there is still an abundance of knowledge that I took away a from this and will apply to my own business.  Jessica laid everything out so perfectly. It was easy to follow and fun to read. The information shared in this course is priceless!

Wow! So much amazing, tangible information presented in the most beautiful way.  I wish I had something like this when I was just starting out. I am about 13 years in and there is still an abundance of knowledge that I took away a from this and will apply to my own business.  Jessica laid everything out so perfectly. It was easy to follow and fun to read. The information shared in this course is priceless!